Songtradr

From vibrations to emotions—here’s how we shape reality with sound. Last week at The Gathering Summit, set against the awe-inspiring backdrop of the Canadian Rockies, our team took to the stage to explore the transformative power of sound. At "The Sonic Boom: How Sound Shapes Reality," Rah Bhatt and Roger Sho Gehrmann shared how brands can harness the primal force of sound to connect deeply with audiences. Meanwhile, in "Demystifying Sonic Layers," Brian Scherman and Justine Ryan guided attendees through the intricate layers of sonic branding, revealing how each sound builds a brand’s unique identity. A huge thank you to The Gathering Summit for bringing together these forward-thinking discussions and for making it a truly impactful event.

In an ever-evolving music landscape, artists can now explore beyond streaming to unlock fresh revenue streams. Last week we were at Amsterdam Dance Event with MassiveMusic and Bandcamp for an insightful panel discussion. From licensing and sync deals to brand partnerships, the possibilities for artists to earn more are expanding, and with new technologies shaping the future, musicians can diversify income while staying creative. Click below to read more on the MassiveMusic blog to discover how artists can take control of their career growth with innovative opportunities

Music is not just background noise—it’s a powerful tool that boosts brand preference. Our new ‘Music of Sportswear’ report shows that brands with a defined music strategy are 50% more likely to resonate with their audience. Get the full report and explore how your brand can make an impact through music: https://lnkd.in/dd_N_FvX

Music and advertising often intersect in powerful ways, but there’s a critical voice missing. While women influence 80% of purchase decisions, they are underrepresented in key creative roles—comprising less than 3% of music producers and only 12% of songwriters. Today at Advertising Week NY, Becky Wixon, Head of Talent at Songtradr will be joined by Lauren Nagel (she/her) from ReSound, Alexandra Allen from VML North America and TT the Artist to address how including diverse voices shapes compelling brand stories and authentic audience connections. Session: "Balance The Mix: Why Empowering Women in Music Amplifies Brands" Date & Time: Tuesday, Oct 8, 11:30 AM EDT Location: Media Stage, Advertising Week NY https://lnkd.in/eqf-VGCZ

For over 50 years, Roland has been instrumental in defining the sound of music. Now, that legacy is set to empower independent artists like never before. On October 4th, Bandcamp, a member of the Songtradr family, is joining forces with Roland Corporation U.S. for the biggest Bandcamp Friday yet. This partnership aims to empower artists by eliminating revenue shares, ensuring that all proceeds go directly to them on every Bandcamp Friday. To celebrate, Roland is offering a complimentary Roland Ultimate Studio Suite to all Bandcamp users, featuring over 40 legendary instruments and studio tools, along with a 50% discount on Roland Cloud Lifetime Keys. We’ll also host exclusive Listening Parties with various Roland artists throughout the month, creating a unique space for fans and artists to connect in real time. This collaboration underscores our commitment to the independent music community, providing artists with more opportunities to reach new fans while keeping music at the forefront. Don’t miss out on what’s next for Bandcamp Fridays in 2024! https://lnkd.in/gD2v7W99

Discover how the right sounds can drive your brand and business performance. Our own Aifric Lennon shares insights on how an effective music strategy represents one of the most underutilised tools for marketers and brands. Read more about it here and on ADWEEK:

Yesterday at Brandweek, our President and CMO, Bryan Biniak, had the opportunity to discuss the role of music in performance marketing. Alongside Zambezi CCO Gavin Lester, Bryan explored how a well-crafted sonic strategy can truly make a difference for brands. We also had the chance to share insights from our ‘Music of Sportswear’ report, shedding light on how music can enhance brand storytelling, foster deeper audience connections and positively impact brand and business performance. Thanks to everyone who joined us for this enlightening discussion! Want to learn more? Check out our Music of Sportswear white paper to get more insights and to dive deeper: https://lnkd.in/dd_N_FvX

Crafting the right sonic strategy can drive real impact. At this year’s Brandweek, our President and CMO, Bryan Biniak, will share insights on the role of music in performance marketing. Joined by Zambezi CCO Gavin Lester, Bryan will explore how music not only resonates with audiences but also creates economic efficiency for brands. You’ll also get a preview of findings from Songtradr’s ‘Music of Sportswear’ report, revealing how brands like Under Armour are using music to shape targeted, memorable advertising experiences. It’s a conversation you won’t want to miss—explore more here: https://lnkd.in/eHHXdzZk

At Songtradr, we know that a powerful sonic identity goes beyond sound—it's about creating a lasting connection. It's been incredible to see the success of TikTok's sonic branding, brought to life by MassiveMusic. With impressive results like 81% global recognition and 25% increase in brand trust, TikTok’s sound is making waves. Check out the full story behind this creative partnership: https://lnkd.in/eUk3u53A (Results from Kantar)

TikTok has become one of the fastest-growing platforms for discovering new music with a unique ability to turn hidden gems into viral hits. Bandcamp is now joining the conversation, and we’re excited to bring our mission of connecting fans with incredible artists to this dynamic space. Meet the creators behind the channel: filmmaker Sarah Tang, designer Olivia McEwan Hill, and DIY culture creative Carrie McClure. Together with Bandcamp’s editorial team, they’re ready to bring you the best of Bandcamp on TikTok, delivering fresh sounds, insightful stories, and creative content straight from the Bandcamp universe. So follow Bandcamp on TikTok—and if you don’t have a TikTok account, today is the perfect day to start! Follow on TikTok: https://lnkd.in/gt_eKzNZ