EssenceMediacomX

Great to see our festival presence expand into 5 locations this year for L'Oréal Paris across the UK with our partners AEG Presents UK, Superstruct UK and Beyond the Pale 🎪 Stand Up Against Street is a fantastic program that we're very proud to be a part of to drive training all summer. A brilliant collaboration between EMX, L'Oreal and Seen Group - massive shout-outs to Ione Dodgson, Sophia Amico and Ardiana Sinani for making this happen 🏆 EssenceMediacomX

🚀Yesterday saw the launch of EE's latest campaign "EE One", which aims to reassure parents when teens are out late through unlimited data sim cards for seamless connectivity. Built on the insight that parents often have the best possible broadband connectivity at home, though their children may not always have the best internet access on their smartphones, the campaign demonstrates the peace of mind that EE broadband and mobile together can offer parents when keeping in contact with their kids. 📽The lead 90-second film 'Curfew', which is set to the brilliant ‘The Killing Moon’ by Echo & The Bunnymen, encapsulates the feelings many parents have when teenagers are out with friends after school or on the weekend. The campaign will run across TV, cinema, broadcast video on demand (BVOD), out of home (OOH), digital OOH, digital audio, and social media throughout August and beyond.🚀 Look out for the film during prime broadcast moments including the Premier League games, ITV Racing, and the Paralympic Games coverage. 🎥 Watch the Film here: https://lnkd.in/gBZd7VH3 Congrats to the EE team on another big launch Graeme Adams, Oliver Phelan-whelan, Kelly Daniels, Joel Hyde, Niamh O'Connor, & Julie Wilkin.💪 and to the EMX team:✨ Anna Martorana, Tom Kislingbury, Meghan Royden, Toni MacFarlane, Adam Tully, Amy Brewer, Gabe P., Martha Nakintu, Dan Bond, James Leigh, Chloe Hackl, Elliot Wood, Shauna Hart, Katie KT T., Anna Majchrzak, Mariyah Khan, Joshua Cross, Victoria Peake, Sukh Atwal & Chanelle Harrigan and of course EE's creative and OOH partners at Saatchi & Saatchi UK & Posterscope.🎇 #EECurfew #StayConnected #UnlimitedData #FamilySafety #Media #EssenceMediacomX

We recently hosted a joint Breakfast Club with Advertising Association and Credos - Advertising's think tank, where the fantastic Stephen Woodford and Dan Wilks discussed the latest findings from their Value of Trust work.☕ 💥The best news (for us at least), is that for the first time in a decade, advertising is no longer the least trusted industry in the UK. Hooray! The change is partly driven by younger people’s trust in influencer-led marketing and partly by the great work done by the Advertising Standards Authority as an independent watchdog against unfair claims and offensive ads.👍 Big thank you to Stephen Woodford, Dan Wilks and Sarah Virani from the AA, to Jessica Lenehan, Eve Wright and Emily Badiozzaman for being excellent hosts and panelists, and to our clients for joining us in the office and online.✨ #trustinadvertising #research #advertisingassociation #valueoftrust

Thank you Chris Gawor and the Project Wellbeing team for taking us through your brilliant gambling awareness and prevention training. 👏

It was a busy month in media for me 🎉 Firstly, I had the pleasure of spending 4 days with incredible minds at the 60th anniversary of the Advertising Association’s Media Business Course in Eastbourne! Not only did I have the opportunity to represent EssenceMediacomX at the course, but I was excited to come back to work and share some new perspectives around media and creativity with my team. Shout out to my favourite talks from: Rory Sutherland Kevin Chesters 💥 Amy Kean 💥 I also had the privellege of presenting ‘Cannes on the Big Screen’ alongside leaders across EssenceMediacom, Wavemaker UK & Mindshare UK. Given my passion for DEI, I was proud to present some of the best work in the ‘advancement & inclusion’ sector, back to our GroupM agencies. Thank you to those that made such an impact on me and my work in July 🌅 An honourable mention for Syndicate 9 who, despite late nights and long days, were the best set of people to spend the MBC with! We even made it to the top 3 - so proud 🥰 Mickey C. Jonathan Ball Sara Brown Alisha McKie Keaton Baynes Nicolle Barber David Leach Beth Stone & Sarah Jones 🧡

🎮WARC has released its latest research report into global gaming ad trends today - Gaming: Advertising's untapped opportunity. 🀄 EMX strategists Jo Pereira and Tom Kislingbury gave their thoughts on why such a huge entertainment format hasn't yet been fully seized by all brands and where the opportunities lie. More in the full report here 👉 https://lnkd.in/eeYSRPef #gaming #research #gamingadvertising #mediastrategy

Marketers will be wondering if Google's change of heart around culling cookies from Chrome will have been a lot of work for nothing - EssenceMediacom's Belle Cartwright explains why it's not in Creative Salon Worldwide 👇 #cookies #measurement #attribution

Our Head of DEI, Avelon Thompson, had an insightful chat with IPA President & GroupM CEO, EMEA & UK, Josh Krichefski, and Havas CPO, Ewen MacPherson, on the latest episode of the IPA (Institute of Practitioners in Advertising) On Podcast.🎧 They delved into the crucial topic of employee wellbeing, shared the positive impacts of EssenceMediacom and Havas' policies on their teams, and discussed Josh's commitment as IPA President to champion a People First approach in agencies.🌟 Tune in to the enlightening podcast here👉 https://bit.ly/3Ww2nxY #PeopleFirstIPA #IPAOnPodcast #MentalHealth #Wellbeing

Today, WPP & GroupM announce the appointment of Brian Lesser as the new Global CEO of GroupM, starting this September. Lesser, a proven leader with deep roots in data and technology, will leverage his expertise to drive innovation and deliver exceptional results for GroupM's clients worldwide. We thank Christian Juhl for his five years of exceptional leadership at GroupM. Juhl will step into a new role as WPP's President of Corporate Development. https://loom.ly/ynQIWEU

Our brilliant Media Planning Lead, Anna Martorana represented EMX at the IPA (Institute of Practitioners in Advertising) Touchpoints data launch last week, sharing some best practices from the EE for planning in the new communications economy. 🎇Visit the IPA Touchpoints site for more info and helpful planning insights from across the UK. https://lnkd.in/eUBYTBTn