Champion

It's Slack-happy over here today at Champion 💜 Why? We just dropped our new Slack integration that'll make your customer relationships even stronger (and your sales cycle a whole lot shorter). ⚡ How's it work? 1. Reference Requests, but Make it Snappy Remember that time it took 3 weeks to get what you THOUGHT was a simple reference, and the deal went cold? 🥶 Never again! 🕺 Now, customer reference requests flow seamlessly through Slack, so your marketing team can respond at lightning speed. Sales (and CS) will love you for it! 2. Job Change Alerts, Right In Slack You work hard to build relationships... and suddenly, it's goodbye. 👋 Champion instantly feeds into Slack when your customer champions make a move, so you can be the first to offer congrats (and maybe, just maybe, a killer new opportunity 😉). So why does it all matter? ⚡Close more deals, faster: Speed matters in sales, and this integrations make you lightning-fast. 💼Uncover hidden opportunities: Turn everyday job changes into new business. 🤝Build stronger relationships: Show your customers you care and provide value, the cornerstone of every great customer relationship. And who doesn't want all that? Hit that link in the comments to learn more! 👇

🚨 Event Season = Award Season! 🏆 It’s an honor to share that we’ve been selected as a finalist for the GTM Innovator Award category at the GTM Awards alongside Cisco, Demandbase, and Revenue Grid !!! Hosted by Pavilion and TrustRadius, the 2024 GTM Awards celebrates the outstanding achievements of go-to-market leaders, teams, and companies in the B2B tech sector who have exemplified excellence, innovation, and success. This one means a lot to us as it is from a community comprised of the top SaaS leaders. Join me at the awards ceremony, which will take place on October 15th at The Fairmont Austin, coinciding with #GTM2024. If you can’t attend, don’t worry—Pavilion and TrustRadius will share the results after the event. PS. We're also hosting a dinner with Wednesday Women On Monday the 14th, it's going to be a great week!!

🏆 We're excited to announce our $3.3M Seed Fundraising round! 🏆 Thank you to all our customers, and to the entire customer marketing community for your support. We're thrilled to build the future, together.

A reminder is going into the weekend! 🏆

We're thrilled to partner with Wednesday Women for an evening of inspiration and connection on October 14 in Austin, TX! It'll be an evening of curated conversations, tasty cuisine, and incredible connections with an intimate group of executive women. (And between Champion and Wednesday Women, you can expect a lot of purple, too 💜 💜 ) Wednesday Women's mission is to amplify women you should know, learn from, and be inspired by.  Leslie Greenwood and Melissa Moody 🍵 are champions to so many, and we're thrilled and fortunate for the opportunity to partner with them and the entire team at Wednesday Women to put on this incredible event! Check it out early as demand is high and seats are limited to keep the conversations intimate! https://lnkd.in/gEQgQk2Q

🚗 We're hitting the road in September (Who doesn't love event season!?) 🏆 September 4 - SF for our Champion + Gainsight Customer Marketing Leadership Dinner 🏆September 11-12 back to SF for SaaStr 🏆 September 17-19 heading east to Boston for INBOUND AAAAND a few quick stops throughout in Minneapolis, Indy and NYC. It'll be a nice warm-up for the October event schedule and road show. Will we cross paths?? Let us know!

🚀 Another week, another set of new Customer Marketing roles! Senior Customer Marketing Manager Customer Lifecycle, SAP, https://lnkd.in/gRs59-ws Director of Customer Marketing, Notable, https://lnkd.in/g8tYdyFq Customer Marketing Manager, ThoughtSpot, https://lnkd.in/gyfExUQX Sr Director, Customer Marketing, HealthStream, https://lnkd.in/guH_RTQF Director, Customer Marketing, Omnissa, https://lnkd.in/guqjTgHQ Customer Marketing Program Manager, WalkMe™, https://lnkd.in/gpQXNXhf Customer Marketing Manager, PitchBook, https://lnkd.in/gUpshqfj Lead Customer Marketing Manager, Vimeo, https://lnkd.in/gFqw-gJ2 And here's a check back on roles shared the last couple weeks! https://lnkd.in/gbVSc9AF https://lnkd.in/gt9bJ-ij Here we go!

We were thrilled and fortunate to have marketing leaders Dave Hansen and Brittnee Dawson take a moment to share their knowledge and join the Champion team for a future of customer marketing workshop, led by cofounder Gianna Scorsone at our Minneapolis office. There's nothing better than marketing leaders who truly champion the customer, coming together to discuss challenges, opportunities, and an envisionment of the future. These are the collaborations that lead to innovation -- Thank you Dave & Brittnee! 🚀

Customers close deals. Reference calls have been critical to our work at Champion over the last 18 months... -Advising customers: Gaining insights into processes through analyzing thousands of reference calls. -Closing deals: Utilizing our own product to match customer references and close deals. -Building our company: Conducting reference calls for new hires, vendors, and investors. -Refining our product: And of course, creating an actual product to amplify the impact of customer references! In big transactions, people want the details of others' experiences. Trust and validity come from this. And this is a moment to stand out. Here are some learnings we've had for GTM teams to create WOW experiences from reference calls that drive results: 📅 Be proactive: Have references lined up, ready to go, and offer them proactively and early, rather than scrambling when a request comes in at the late stage of a deal. You wouldn't go into a job hunt process without defining references, and you shouldn't with a deal, as well (we're working on data right now for the impact of bringing them in early in the process. Stay tuned.) 🔗 Make it a networking opportunity. Your connection should be such a great match, it's a networking opportunity on both sides. And you should get associated with the value add. To do this, create a diverse pool of references and use cases, and avoid just burning out the same person, over and over. 📝 Prepare your references: Don't just let the call happen - take time to brief references. They want to help, so prep them accordingly on the types of question they may get. 👍 Follow up: Again don't be left flatfooted with another item on your to-do. Have it all aligned beforehand and keep your reference in the loop just as you would a teammate. Every step of a great sales process needs to be a HECK YES for the buyer and a GREAT experience for your customer reference that further strengthens your relationship with them. We've spent countless hours working on this - check out championhq . com for ROI calculators, tips, and resources to help get you going!

📈 New roles posted this past week in Customer Marketing! Customer Marketing Manager, Swooped https://lnkd.in/e3DtZwJN Senior Customer Marketing Manager, CHEQ https://lnkd.in/eY9bTt3b Customer Marketing Manager, Fund Administration Carta https://lnkd.in/eW_xeXth Sr. Marketing Manager, Partner and Customer Programs, Adaptiva https://lnkd.in/eWVstnGf Lifecycle Marketing lead, Dovetail https://lnkd.in/eujjsWHB Customer Evidence Program Manager, Splunk https://lnkd.in/eynVyz8a And here's a check back on roles shared last week! https://lnkd.in/ePqbEYJV Here we go! 🚀