Growth Marketing Werks

At the heart of our mission to amplify messages that positively impact the world, this article resonates with our commitment to responsible media practices. By prioritizing brand safety, sustainability, and supporting diverse, inclusive content, together we can drive positive results while doing good. 🌍💪 #ResponsibleMedia #BrandSafety #Sustainability #DiversityInclusion #QualityJournalism https://loom.ly/PUIEm7w

In this recent article from AdExchanger, ROAS is critiqued as an over-used but also over-valued campaign KPI: this emphasizes the need for more holistic measurements such as the newly-created ROMO (Return on Marketing Objectives). ROMO is particularly relevant for B2B marketing, where understanding the broader impact of campaigns on business objectives, rather than just immediate revenue returns, can drive more strategic decisions. By focusing on metrics that align with long-term goals and category growth, B2B marketers can better justify their investments and demonstrate true value to stakeholders. However, we must remember that no metric will perfectly measure success, no matter the goal - It's about finding the right metric for your marketing needs. Investing in ROMO would potentially require shifts in your mar-tech stack and more manpower to pull together the necessary data to measure outcomes. But if it means a clearer picture of ROI, it could be well worth it. #BeyondROAS #B2BMarketing #ROMOmetric https://loom.ly/_74FU7w

🚀 Exciting News! 🚀 We're thrilled to announce the launch of Pinnacol Assurance's new campaign targeting worker's compensation decision-makers nationwide through an advanced Account-Based Marketing (ABM) strategy! 🎯 Through targeted paid media with a conversion goal, we're bringing our message to the right people, no matter where they are. 🌍✨ #ABM #TargetingStrategy #RemoteWork #CampaignLaunch #Innovation #WorkersCompensation #Pinnacol https://loom.ly/ey0P9Ts

Introducing GMW's new Digital Media Manager. Welcome aboard, Sarah! We are thrilled to have you

Introducing GMW's new Senior Media Planner Buyer. We are so happy to have you on board, Faith!

Ad Club Colorado Presents Juice Art Show 2024, the third annual art show featuring the work of agency people. Learn about their processes, inspirations, and techniques. Thursday, May 9 @ 6 pm, Lumenati, 3839 Jackson St. Denver CO 80205 Get tickets today and we'll see you there! https://loom.ly/WniyIgM

Are your web chat tools active and optimized? According to January 2024 data from Forrester Consulting and Zoovu, 77% of B2B decision-makers worldwide leverage chat tools for product discovery, followed by text tools. Are you nurturing your hard-earned web traffic? If not, it's time to start! #nurturing #b2b https://loom.ly/k0TFGJo

Client testimonials say it all! Do you know a mid-size brand marketer who is looking for a strategy-first approach with service and results that make their lives easier? Book a FREE one-hour brainstorming session! https://loom.ly/9uQ0mbA #clienttestimonial #gmwadvertising #mediastrategyfirst

Proud to share a snapshot of GMW's own Don Skramovsky, who got to work this past week by showing off his MC'ing skills at a local school fundraiser event by cheering on Fun-Runners and helping drive donations! Go Donald Skramovsky!

Ad spending in the U.S. is on the rise, expected to increase by over 9% in 2024, and that's not counting political or Olympic spending! Advertisers will likely be experiencing some higher costs as a result, so plan accordingly! #USAdGrowth #AdBoom2024 https://loom.ly/u0Tzx7A