Guideline

The inefficiencies that come with relying on outdated, spreadsheet-based processes cost marketers millions. That's why we've developed a comprehensive planning platform that provides automation, real-time analytics, integration, and global collaboration capabilities.  If you're looking to move beyond manual spreadsheets and unlock the power of AI-driven media planning, reach out to learn more about Guideline #MediaPlanning.

Disney+ is up 210% YoY while other streamers also cash in. “Broadly speaking, we are going to see some more pronounced lift given the younger life stage of Netflix and Disney+ in terms of having ad-supported activity,” Nicole McCurnin, director of advertising insights at Guideline, told ADWEEK. “But it is attracting more. We do see that play out. There is really strong lift across the board, in double digits—TikTok doubled." Read more Guideline advertiser insights in ADWEEK https://lnkd.in/g4K8fMAX

The gradual replacement of linear TV with digital media channels is clear, but just how fast is this transition occurring? 📺 Recent Guideline Pool data of the US market offers some insights based on February 2024. In Q1 2024 through February, digital media types increased by double digits. To most, this isn’t surprising for the current climate. And with their strongest month of media investment since 2017, display, digital video, digital audio, and search channels recorded substantial year-over-year (YoY) upswings. Consequently, linear TV, the largest media channel, declined 7 percent YoY, hitting a historical low. And in terms of product category groups? Here’s one example of the linear downfall: Although apparel and accessories fell across most media types in February, linear TV declined a steep 66 percent YoY. Looking for even more insights like these to fine-tune your 2024 media plan? Guideline can help. https://hubs.la/Q02xwyXC0 #GuidelineData #DigitalMedia #LinearTV #TraditionalMedia #AdSpend2024 #AdSpendTrends

How is digital video performing so far in 2024? Here are a few key takeaways based on U.S. market Guideline data for February 2024: 🖥️ Online video ad spend increased in back-to-back years, culminating in peak February investment levels in 2024. 🖥️ Digital video sites dropped, with a 9 percent YoY decline in the entertainment/news/other content type. 🖥️ Surging digital video offset the decline in linear TV, rebounding from stagnant performance during the corresponding period in 2023 What else is in store for video ad spend in 2024? Join forces with Guideline to be the first to know. #GuidelineData #AdSpend #AdvertisingData #MediaInsights #DigitalMedia #TraditionalMedia #MarketDataUS

The following media channels experienced their strongest month of US ad spend investment in February 2024, tracking all the way back to 2017: 1️⃣ Display 2️⃣ Digital Video 3️⃣ Digital Audio 4️⃣ Search Meanwhile, linear TV, the largest media channel, declined 7 percent year over year, hitting a historical low. #MediaChannels #MediaChannels2024 #DigitalMedia #TraditionalMedia #LinearTV #AdSpend #AdSpend2024 #GuidelineData #MediaIntelligence

The US Awards season represents a critical point in time for advertisers because it brings with it the triple crown of linear TV: the Grammy Awards, the Super Bowl, and the Oscars. 🏆🏆🏆 How are advertisers taking advantage of these types of telecasts to reach and attract their target audience? 📺 Take a look into live event advertising trends in our latest blog post: https://hubs.la/Q02z12PQ0 #DigitalPlanning #AdSpend #AdSpendTrends #AdvertisingTrends #AdvertisingTrends2024 #Grammys #Oscars #SuperBowl #LiveEventBroadcast #AwardsSeason2024

The latest US ad spend data from February tells us that digital media reigns supreme so far in 2024 (no surprise), but some areas of traditional media—such as out-of-home (OOH)—remain viable .🪧 Although traditional media fell 6 percent year over year (YoY), it was a significant improvement over the 14 percent YoY decline in February of last year. And despite linear TV’s 7 percent decline YoY, OOH grew 11 percent YoY, remaining the sole area of growth. Does your 2024 media plan accommodate these trends? Find out with Guideline. #AdSpend #AdSpendTrends #MediaData #GuidelineData #GuidelinePlanning #2024Advertising #February2024 #Q12024

For the 2024 awards season, Guideline forward bookings showcased double-digit growth across both the Grammys and Oscars equivalized 30-second unit rates. According to Next TV, prices for 30-second spots ranged between $1.7 million and $2.2 million, illustrating a high up-front cost in the hopes of a significant return. 🤑 Although the 2024 awards season showed a lot of promise for ad spend, awards shows aren’t the only live events bringing in the big ad spenders. Awards season viewership is back on a steady rise since the fallout from the pandemic, but this year’s Super Bowl takes the cake as the single most-watched event in television history, racking up more than 123 million viewers, with the highest price tag ever recorded for a 30-second spot, $7 million.* So, is that huge investment in ad spend worth it? Recent Guideline data suggests yes. https://hubs.la/Q02w6hR00 (*Source: NPR) #GuidelineData #AdSpend #LiveEvents #LinearTV #GuidelineForwardBookings #SuperBowl #AwardsSeason #Q12024

As we make up our media plan for the rest of Q2 and start forecasting for Q3, advertisers need to know: What can US ad spend data from last quarter tell us about the future of digital media trends? Here are the facts: 🔹 In Q1 2024 through February, digital ad spend increased by double digits, rebounding from stagnant performance during the corresponding period in 2023. 🔹 All digital media channels expanded during February, with video and display generating the greatest influx of incoming online ad dollars. 🔹 In February 2024, all digital media channels increased by double digits year over year, whereas only the outdoor category achieved that feat within traditional media. Looking for additional insights like these? Guideline’s got your back. https://hubs.la/Q02xwwB30 #AdSpendUS #MarketDataUS #AllMediaMarketBrief #AdvertisingTrends2024 #DigitalMedia #TraditionalMedia #PoweredByStandardMediaIndex

One of the five major CPG categories is personal care, in which ad spend increased slightly year over year, with the cosmetics and beauty market being the fastest-growing retail sector in 2023.* However, the term “personal care” has started to expand beyond just the person and to ... ... their pets. 🐾 Two-thirds of all U.S. households own at least one pet,* and stats from Bloomberg Intelligence predict the overall pet food market is on track to surge ahead 52 percent in just the next five years. Is your pet part of your personal care routine? 🐶🐹🐦 People budget for their pets, so advertisers are making room for inevitable pet care industry growth in the months to come. #CPG #AdSpend #USAdSpend #PetCare #PetSupplies #PersonalCare #AdSpendCategories #Advertising2024 #2024MarketPredictions