Guideline’s Post

Digital is Dominating Media Investment. Mobile now commands higher percentage of the total Online Ad Market, greater than TV. Videos incessantly continues to climb spurred on by increasing availability of screens and greater consumer access through connected TV and publisher creation of Quality Content. So it is imperative that Digital Marketers shed light on some of the blind spots and develop an understanding of both the short and the long-term effects that digital media can deliver? Team Digital Performance #expertek.net #digitalmedia #digitaladvertising #digitalcontent #digitalmarketing #videoadvertising

📺 FIRST IN TELEVISION HISTORY: The total use of traditional television (including broadcast and paid TV) falls below the 50% mark. *🌐 Needless to say, the media landscape is evolving at a rapid pace, and adapting your marketing strategy is of paramount importance! 💥 This striking statistic highlights the radical shift in content consumption habits. To stay in tune with this new era, it's more than time to steer your advertising strategy towards the digital world. Investing in online advertising opens up even broader horizons for your business! allsales.ca guides you through this transition and maximizes your impact in this ever-changing world of online advertising. 🚀💻 It's happening here: https://lnkd.in/gdRqJAt * According to Nielsen's monthly streaming report, "The Gauge" * https://lnkd.in/eBmmZmbh #onlineadvertising #advertising #sales #webmarketing 

The Decline of TV Advertising and the Rise of Creator Marketing! As we move through 2024, it’s becoming increasingly clear that the landscape of advertising is continuing downward shifts. Linear TV advertising, once the dominant force, is facing a sharp decline. Let’s break down what’s happening and why creator marketing is stepping into the spotlight. The Decline of TV Advertising: Linear TV advertising revenue is projected to decline by 2.6% in 2024, with more declines expected in the coming years Several factors contribute to this downturn: Shift in Viewership: More viewers are moving away from traditional TV to digital platforms like Connected TV (CTV) and over-the-top (OTT) streaming services This migration is particularly pronounced among younger audiences who prefer streaming and social media content over linear TV. Cost Inflation: The cost of linear TV advertising has risen significantly, making it less attractive for advertisers compared to digital alternatives. Evolving Consumer Habits: Consumers now spend more time on digital platforms, where they engage with personalized and interactive content. This shift has prompted advertisers to reallocate their budgets accordingly. The Rise of Creator Marketing: Creator marketing is experiencing explosive growth as brands recognize its effectiveness and authenticity. Some trends driving this rise: Engagement and Authenticity: Creator-produced content resonates deeply with audiences, providing a level of authenticity that traditional ads often lack. Advertisers have found that creator content leads to higher engagement and stronger connections with consumers [ The shift from traditional TV to digital and creator-led marketing is not just a trend; it's a fundamental change in how brands connect with consumers. As digital platforms continue to evolve, so too will the strategies that brands employ to engage their audiences. How is your brand adapting to these changes in advertising? Are you leveraging the power of creator marketing to connect with your audience? Let’s discuss! Share your thoughts and experiences in the comments below. 👇 #DigitalMarketing #CreatorEconomy #AdvertisingTrends #Marketing2024 https://lnkd.in/g3CZCw94

>> 5 key insights from 2024 DIGITAL VIDEO AD SPEND & STRATEGY REPORT (link bellow 👇). Digital video emerges as one of the 𝐟𝐚𝐬𝐭𝐞𝐬𝐭-𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬 𝐢𝐧 𝐦𝐞𝐝𝐢𝐚 in 2024 confirmed this last study from IAB. 💡 The move from traditional TV to digital video means we've got to 𝐬𝐡𝐚𝐤𝐞 𝐮𝐩 𝐡𝐨𝐰 𝐰𝐞 𝐝𝐨 𝐚𝐝𝐬. It's time to switch up ad management, making 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 our top priority. Full report here: https://lnkd.in/eYUqvq7j #videoads #datadrivencreativeoptimization

IAB digtal video report is out, highlighting the trends we’ve all experienced. Video, particularly CTV & social, are front & center.

No matter how great the underlying strategy is, ad creative has a major impact on the performance of CTV campaigns. That's why we're teaming up with experts from Innovid, Spaceback, and Sharethrough to discuss CTV creative best practices. Register for tomorrow’s webinar to get all the details: https://lnkd.in/gMgAt6St Can’t attend? No problem. We'll share the recording and additional resources for upping ROAS with all registrants. #conntectedtv #advertising #streamingmedia

Now in its tenth year, the IAB's annual “Video Ad Spend & Outlook” report offers marketers a glimpse at both existing and upcoming trends within the television and video industry. 💡 We look at some of the key takeaways: https://bit.ly/3E0Cooq

Stay ahead in the ever-evolving landscape of TV and video measurement! Explore why today's upfront measurement may be unreliable in this insightful article. Gain key insights to navigate the shifting tides of media measurement. Dive in now: https://brnw.ch/21wJR5i #TVMeasurement #VideoAnalytics #MediaInsights #partnercontent Beatgrid

What's so great about an audience-based advanced TV ad campaign? Showing your CRO +32% increase in foot traffic across 2,000 locations. BAM! Take that John Wanamaker. At Centriply, we can tell you which parts of your advertising works AND we know 65% of exposed visitors traveled less than 5 miles to purchase, among other details. Feel the need for detailed info to measure the results of your media plans? Take a look at this case study and drop us a message below: https://hubs.ly/Q02lKwMN0

⬇️ This is the distribution of #TV 🔴 and #Digital 🔵 in the #reach of the largest advertising video campaigns in Spain. Accessing #data like this is essential to understand what's the contribution of each medium and, even more interestingly, what happens with all that purple 🟣 area where both meet: - Does it serve to reinforce the overall #frequency of the campaign? - Perhaps it responds to the need of different messages in TV and Digital? - Or is this overlap leading to #adwaste in your campaigns? All cross-media campaigns have a margin of #optimization. To access it, you need a unified view and a #singlesource methodology. Learn more ⏩ https://shorturl.at/bePQ9