MetaRouter

Rise in ad blocker usage rate, loss in revenue! 🚨 It is a love-hate relationship, and publishers and advertisers equally suffer. Signal loss is a growing challenge for digital marketers, as evolving browser restrictions, ad blockers, and user consent opt-outs diminish the availability of data crucial for targeting, attribution, and campaign effectiveness. According to Backlino Here, almost half of internet users used ad blockers in 2023 resulting in a revenue loss of $3 billion per year for companies. And while you may be working on strategies to regain lost revenue, how do you know if they are working? MetaRouter helps businesses regain control over their customer data flow by implementing server-side tagging and first-party tracking solutions that minimize the impact of signal loss. Our approach ensures that you maintain accurate, reliable marketing insights even as the landscape becomes more restrictive. Don't let signal loss undermine your strategy. See how MetaRouter can help ensure maximum data collection--without being obstructed by tracking blockers. No proxies, just clear, direct collection 🙏 . Learn more here: https://lnkd.in/ezihrCUB #MarTech #DataQuality #MarketingSolutions #MoreData #DataEfficacy #SignalDensity #CustomerData #DataManagement #DataStrategy

Happy 6th birthday to us! 🎂 We've been busy over the last 6 years tackling big industry challenges and pushing the boundaries of what is possible in the world of Customer Data Infrastructure (CDI). From being pioneers in the Tag Management space to introducing brand new features like Consent Enforcement to helping enterprise brands "shift data governance left" to the moment of collection to going truly "tagless," the list goes on! And we are celebrating even bigger successes with our customers than ever including Allegro, Outside, Begin, lululemon, The Home Depot Canada, and many more. This is just the start for us. Help us celebrate by sharing what you'd like to see from MetaRouter in the next 6 years!

We are excited to unveil our Summer Product Release, packed with new features that simplify the increasingly complex world of enterprise tech stacks and customer data management. We're introducing game-changing tools designed to empower developers and IT teams to handle customer data with unparalleled flexibility and efficiency. Join us for an exclusive webinar where we’ll deep dive into these innovative features: - Global Transformation Layer: Simplify and streamline data preparation with reusable Lua Modules that allow for complex schema conversions and tailored data workflows. - Custom Integrations: Bypass pre-built limitations by easily connecting your data to any HTTP endpoint, including custom APIs, internal tools, and less common vendors. - Build Your Own (BYO) Syncs: Take control of your identity synchronization process with customizable sync methods that ensure data accuracy across all your systems. Our latest release is designed to help you manage and transform your data with greater agility and precision. What You’ll Learn: - How to transform, integrate, and sync customer data across various platforms and systems effortlessly. - Real-world use cases from Fortune 50 retailers and other industry leaders who are already leveraging these features. - How MetaRouter’s latest innovations can reduce data redundancy, enhance security, and streamline your workflows. Why Attend? - Empower Your Tech Stack: Learn how to unlock new use cases and unify your customer data across different systems without the constraints of traditional data management tools. - Reduce Complexity: See how our features can help your IT teams save time and resources while maintaining complete control over your data. - Innovate Faster: Discover how to move your business forward with powerful, user-friendly tools that deliver better outcomes faster. Save Your Spot Now! Don't miss this opportunity to see how MetaRouter’s Summer Product Release can transform the way you handle customer data. Click the button below to register for the webinar. Want to create live streams like this? Check out StreamYard: https://lnkd.in/d9n84gJX

Another day, another cautionary tale: Uber fined €290m for European data being sent to the US, breaching GDPR ❌ Generally speaking, there has been a loss of control when it comes to collecting and routing customer data. The prevalent use of disparate tracking technologies means businesses have limited ownership over how data is collected and users are tracked. This fragmentation leads to a diminished ability to enforce consistent governance, posing risks to data security, compliance, and overall strategy. To complicate this even further, most companies don't know what tracking tags are on their site, what data those tags are collecting, what those tags are doing, or where that data is going (is it staying in the EU, going to US servers?). And compliance teams are losing sleep. Rightfully so when the consequences result in hundreds of millions in fines. We are here to help. Our private cloud deployment via GKE and GCP Load Balancing can install dedicated clusters for global companies, like Allegro's various European service regions, to help ensure data sovereignty in transit. Ensure no European data leaves the EU, and take back control of your customer data with trailblazing tools like consent enforcement (utilising your CMP like OneTrust)! Learn more here: https://lnkd.in/epJsJcp6 Read about the allegations against Uber here: https://lnkd.in/eCNQTHdR

Join us LIVE tomorrow to learn about our new features designed to tackle the growing complexity of enterprise tech stacks and customer data requirements, including: • Easier data preparation with the Global Transformation Layer • Agile data connectivity with Custom Integrations • Flexible identity synchronization with BYO Syncs Learn more here: https://lnkd.in/eTSBcDAb

New Podcast Alert 🔊 Our VP of Engineering, Michael Yeager, was recently a guest on the Data Science at Home Podcast where he spoke about the future of data privacy and how to prepare for the new wave of regulations, including Google's Privacy Sandbox. Watch the full episode here: https://hubs.li/Q02L8nQM0

Did you hear about the recent lawsuit against General Motors? Attorney General Paxton is suing General Motors for business practices related to its unlawful collection and sale of over 1.5 million Texans’ private driving data to insurance companies without their knowledge or consent. “Companies are using invasive technology to violate the rights of our citizens in unthinkable ways. Millions of American drivers wanted to buy a car, not a comprehensive surveillance system that unlawfully records information about every drive they take and sells their data to any company willing to pay for it.” The key takeaway here: Customer data is only valuable if it meets the stringent quality, reliability, and compliance needs of today’s enterprises. With key trends like AI, regulatory changes, and shifting consumer expectations converging, organizations must adapt or risk being left behind. This is no longer just about mitigating risks; it’s about transforming data governance from a cost center into a vital driver of value. Check out our new eBook to understand how your organization can be more proactive about compliance and governance, ensuring you stay ahead of the curve and turn data challenges into opportunities by ensuring governance and enforcing consent at the MOMENT of collection. Download the full eBook here: https://hubs.li/Q02LHSB00 Read the General Motors story here: https://hubs.li/Q02LHVQ10 #DataGovernance #AI #DataQuality #Compliance #BusinessGrowth

What Google's Third-Party Cookie News Actually Means for Your Organization and What You Need to Do Google's recent announcement that third-party cookies are here to stay has left many organizations scrambling to understand its implications. But fear not! We're here to help you navigate this new terrain. Join us for an exclusive webinar featuring Greg Brunk our Head of Product and Florian Delval, Director of Product Marketing at ActionIQ, as they dive into the latest “curveballs” from Google, to: - Unpack the Announcement: We'll dissect Google's decision to keep cookies, analyzing developments in Chrome, Privacy Sandbox, and the role of "additional privacy controls" like IP protection in Incognito mode. - Assess the Impact: Gain a clear understanding of how Google's update affects your current digital strategies, including data collection, anonymous addressability, and ad targeting. - Build Your Roadmap: Get tactics to adjust your marketing approach and ensure compliance with evolving regulations while maximizing optionality. - Future-Proof Your Strategy: Get expert insights into what the future holds for advertising and see how you can stay ahead of the curve. Whether you're looking to refine your data strategy, enhance your privacy practices, or simply stay informed, this webinar is your go-to resource for navigating the new era of digital marketing.

Optimizing your data flow between Google Analytics and BigQuery can be challenging, but there's a smarter way. Instead of relying on complex exports, consider leveraging the native event syndication capabilities of a *Server-Side Tag Manager*. This approach allows you to send real-time event data to both GA and BigQuery with tailored filtering and transformation logic, streamlining your processes and saving resources. Thanks to our own Jonathan Wright for sharing his thoughts on the best ways to embrace the future of event data management. #DataManagement #ServerSideTagging #BigQuery #GoogleAnalytics #MetaRouter #DataFlexibility

Have you ever thought, "I wish that managing customer data across platforms was easier?" If so, you’re not alone. As tech stacks become more complex and customer data needs grow, businesses are facing mounting challenges—like dealing with rigid systems that don't play nice together, time-consuming data transformations, and the frustration of waiting for vendors to build custom solutions that may never come. Our Summer Product Release is here to tackle those challenges head-on. We’re rolling out powerful new features designed to make your life easier, whether you're struggling with syncing identities across systems, integrating data from niche tools, or transforming data to fit your exact needs. With our Global Transformation Layer, you can streamline complex data workflows and ensure your data is precisely formatted before it hits your analytics or CRM platforms. Custom Integrations allow you to build your own connections, cutting out the middleman and giving you more control. And with BYO Syncs, you can synchronize identities exactly how you need to—no more settling for one-size-fits-all solutions. These features are already empowering our customers to overcome the hurdles of modern data management, and they can do the same for you. Join our webinar on August 27th at 12pmET/9am PT to see these new tools in action, and discover how MetaRouter is making customer data management easier, more flexible, and more powerful than ever before. Register here: https://hubs.li/Q02LW06v0 #MarTech #DataManagement #TechInnovation #CustomerData #DataManagement #Flexibility #Efficiency