Retention.com

Find out how Dr. Squatch drove over $1M in revenue and generated over 50x ROI from customers acquired using Reclaim, our leading cart abandonment solution. There's nothing that brings us more joy than seeing our customers mind-blown by the ROI they see using Retention.com 🚀 read the full case study 👉 https://bit.ly/3GfaxCp #retentionstrategies #testimonials #growtogether

Are you a seller or just running a window shopping club? If your shoppers aren't coming back for more, it’s time to rethink your strategy. Shoutout to The Juice with Jess Cervellon for the interview. PS. DM me for more info on how to help with improving your email strategy.

Did you know that 85% of your returning customers & subscribers aren’t receiving cart abandonment emails? That’s what we discussed with folks at eTail™ East this month. Your abandonment flows are the easiest way to bring your shoppers back to buy—let’s make it even easier! Time for some ID resolution. Good thing we have just the tool for you! Let’s drive sales & revenue for the busiest season of e-commerce, Q4 🔥

When it comes to marketing campaigns, they either flop or soar. With SURREAL and Gymshark, it’s definitely the latter. As someone who loves brilliant marketing tactics, I can tell you this one is pure genius. Mikey Robinson really knocked it out of the park. Even in his post, he comes across as a humble part of a larger team that made this happen in just 18 days. You’ve got to check it out. It gives new meaning to the term “spooning.”

At eTail™ East last week, I tossed out a quick question to the crowd: "How many unread emails are sitting in your inbox right now?" It seems like there are only two kinds of people... 1. Those who keep it at zero 2. Those with thousands piling up Which type are you? 📧 BIG thanks to everyone who was brave enough to share those inbox stats: Paige McCloud & Jill Marcus Smith from VICTORIA'S SECRET'S Brooke Tumler from Riskified Audrey O'Donnell & Elaine Tobin from HelloFresh Lena Moriarty from eTail™ Gaelin Reall & Hayley Finik from NOBULL Sandra Rand & Amber Paul - Retention.com -

✖️ 85% of e-commerce brands returning customers and subscribers AREN'T getting those abandonment emails ✖️ On average, brands are only identifying 15% of returning customers or subscribers who come back to their site. 85% are NOT getting those cart abandon emails you think they are. We all know that in email marketing, your highest revenue-driving flow is your cart abandonment flow It’s easy to assume that a large portion of the traffic coming to your site, who have purchased from you before, will get a cart abandonment email if they leave something in their cart. But that isn’t the case. Only about 15% actually receive that email. This is due to: - Cross-device drop-off - Users not being logged in - Google 7-day cookie tracking window So, all the resources you invested in paid or influencer ads to bring them into your funnel or secure a purchase are wasted. This is exactly why utilizing ID resolution is so important. It can help brands increase that 15% to the highest number possible. And yes, ID resolution isn’t a one-tool solution to this problem, but it can still get your brand as close to 100% as possible. While perfect ID resolution is an ideal goal, even increasing to 30-40% is straight 🔥. ID resolution helps identify more returning subscribers who come back because: A) they trust your brand and B) you’ve invested heavily in paid or influencer ads to get them into your funnel or to purchase from you in the past You don’t want to rely solely on popups or your ESP to capture these users’ information for limited-time offers. Think of it like this: - In retail, store owners know a certain number of their customers personally and work hard to increase their ID resolution of physical customers. - They might get customers to sign up for promotions or other store activities to identify them better. ---🍎 For example, Apple has greeters who collect your information and check you into the store, boosting their brick-and-mortar ID resolution. At Retention.com, we’re closing this gap by extending the life of the cookie and identifying more returning customers with the incredible technology that Adam Robinson, Diana Ross, and the rest of our team have built. What are your thoughts on ID resolution? Is your brand using software to close the gap? If so, how’s it working for you? 🤔

When pros from NOBULL , Charlotte's Web, Slumberkins and SharkNinja share their insights on killer subject lines — you gotta take their word. It's all about first impressions. It was great to catch up with Kelsey Knight, MBA, Tyler Milakis, Maya Jichi, & Gaelin Reall at eTail East this week!

✅ Long-term, sustainable brand growth ❌ Hopping onto trends for a quick win We recently caught up with Riana Chen, Brand Marketing & Communications Manager at Aesop, at Retention.com's RETOX event. Riana discusses how the luxury cosmetics brand prioritizes long-term growth by crafting experiences designed to grow its loyal fanbase.

Thrilled to announce that Retention.com made the Inc 5000 list. With 782% growth in the past 3 years, we were listed as the #575 fastest growing company in the country. And we did this without raising a single dollar of VC money. Huge shout out to the team Santosh Sharan, Tate Blahnik, Diana Ross, Anne Vickman, Kyle Standaert, Ben Dexter, Michael Cottenden, and Keleigh Spinner. Let's continue this momentum and keep pushing boundaries. The best is yet to come!

With 782% growth in the past 3 years, Retention.com is listed as #575 on Inc 5000's fastest growing company list. What makes it so special is that we did this without raising any VC money. Kudos to Adam Robinson and the rest of the team. Let's continue this momentum and keep pushing boundaries. The best is yet to come!