The Kiln

Ever wanted to sequence leads from one Clay table into multiple HeyReach campaigns? There are a few inefficient ways to do this: - Split into 3 different Clay tables and push to one campaign from each - Use Clay’s ‘Run a certain number of rows’ feature to ‘manually’ run each column for a specified number of rows - Paste a static value into a separate column for a certain number of rows, then run each HeyReach column conditionally based on that value Here’s how we made this process quicker: We were running LinkedIn campaigns for a client of ours with HeyReach and they wanted to spread the campaign across three of their reps’ accounts. Here’s what we did: - Made a new formula column and used this Clayscript™️ formula to randomly generate a number between 1 and 3: Math.floor(Math.random() * 3) + 1 Then, we conditionally sent the leads to a HeyReach campaign based on the number generated (arbitrarily). If random number = 1, send leads to sender account 1, If random number = 2, send leads to sender account 2, and so on… This method was far more efficient, less messy and more fun :) Clay truly is a canvas for both technical folks and creative people… if used correctly, it can make almost any GTM process more efficient.

1 thing your outbound team can’t ignore in 2024: It used to be a numbers game- “We just need to send 100,000 emails month to hit our quota!!” Unfortunately, we’ve all seen that those days are behind us. The future is outreach based on intent + relevance with some personalisation sprinkled in. As deliverability gets tougher, all that is going to matter is the quality of emails you send - and it can’t be blasting high-volume campaigns without intentionality. Instead, you’ll see the following strategies work best: Find companies/people with relevant intent signals: - Visiting your website (RB2B) - Liking posts in your niche or following your competitor (PhantomBuster) - More traditional intent signals such as changing jobs, raising funding, news appearances, etc. (Trigify.io) Tap into these HIGH INTENT audiences to build your lead list, then use our superstar Clay to personalise your outreach and see your outbound skyrocket 🚀 #outbound #clay

Here’s how to scrape meta ad libraries at scale and reference the ads in email copy: First, here’s why you should do it. A company running ads is an intent signal that is widely missed by most, and the copy itself can be an incredible personalization relative to more generic data. If a company’s running ads, it means A. there’s scope of improvement in their ads B. they’re spending fair amount in advertising. With Clay, you can now get the facebook ads info of a company on clay - media, images, content & everything. Have an Apify account & get the “facebook ad library scraper” if you input the facebook, page, it outputs everything else - media, content, etc. Comment ads and we’ll send over the template to you! #clay #intentsignals

So you’ve just scraped the “our team” page of a website- what next ? Easiest way to find contacts from this: Step 1: Feed the scraped “our team” website into ChatGPT in clay, and give it the following prompt: The input is the body text of a webpage I scraped. It contains info on {{CompanyName}}’s leadership employees Search the input and find one person who fits in the following criteria - (input your criteria here) Output the names in JSON format Step 2: Toggle the JSON Mode in ChatGPT (Image attached below) In this way you’ll have the job titles in the form of columns in clay!

Here’s how we find revenue approximations for companies without spending 8-10 Clay credits per run: Upload the list of companies to Clay for which you want to find revenue. Perform these Google searches on Clay: • site:zoominfo.com “{{companyDomain}}” revenue • site:crunchbase.com “{{companyDomain}}” revenue • site:owler.com “{{companyDomain}}” revenue Take the snippet outputs from all three and feed them into ChatGPT with the following prompt: Prompt: The inputs are Google search result snippets for {{companyName}}’s revenue search. Analyze each snippet and take the revenue value found. Average the revenue values from each snippet and output it. Just output the revenue, nothing else. If you find a range of values, take the average. If no information is found, output “N/A.” Here are the google search snippets, • ZoomInfo search: {{zoominfo-snippet}} • Crunchbase search: {{crunchbase-snippet}} • Owler search: {{owler-snippet}} System prompt: You are a revenue output generator. You take the numbers and output a revenue number. If the revenue is $50M, output: 50900000. If no revenue is found, output: “N/A.” Comment “revenue” and we’ll DM you the Clay template. PS: You can make this insanely cheap by using serper.dev for google search Shoutout to 🦾Eric Nowoslawski for the play 🤝

Simple way to save clay credits. Spend credits to get the most important/required data point first ( email ). Find other data points ( revenue, AI personalisation, head count growth ) conditionally only if the required data point is not empty. This way you’ll avoid spending credits on rows with no emails. There’s no point of having a personalised line, revenue info with no email to send to. extremely simple, but often missed.

You get a reply from a prospect… what next? Here’s an interesting workflow we built for a client: We set up a Clay table that catches a Webhook from Smartlead- triggered when we get an interested reply -> Enrich the profiles of our interested repliers for their mobile number -> (Edited after expanding the workflow) Create a task in HubSpot for the assigned rep to respond to the interested replier and call the prospect. We all know Mobile Number enrichments are expensive, so we enrich for mobile numbers only if we get an interested reply from a prospect! Detailed video below👇🏻 #salesautomation

Pulling leads from wrong sources can kill your campaign! If you have a specific website/ data base of exact leads, it’s best to scrape that. If not, here's a quick guide to finding the best data sources tailored to your industry needs. Companies: 1. Apollo.io and Ocean.io - go-to for anything that isn’t e-commerce or local companies 2. Ecommerce: Storeleads via Clay's source - best source for e-commerce companies 3. Local Leads: Google Maps via Clay's source - Perfect for businesses with physical locations (e.g., dentists, HVAC services) Tip: Use Clay's native “find companies” source for clients needing a limited number of companies. It's suitable for specific, small-scale criteria (e.g., 100 finance companies in NYC). People 1. Apollo: Use if Clay’s “Find People” search falls short; note it’a paid service. 2. LinkedIn Sales Navigator: Best for comprehensive searches fitting specific criteria, though it's costly (one Clay credit per person imported). 3. Clay’s “Find People” Integration: Always start here; switch to Apollo if results are insufficient PS: Going soon share how to almost scrape anything !

Here's how we used Clay to generate custom images and relevant LI influencer post references for a cold email campaign: We developed two unique personalizations for every prospect: - a personalized image that we crafted using their company’s recent FB ad and logo - a reference to a recent post made by a LinkedIn influencer they follow (connected to our value prop using AI, of course) This is how we generated the custom images (video at the end shows the entire workflow): Step 1) We started in Dynapictures. It's super easy to use and their API connection is what makes this workflow possible. We began with a static background image, then added two placeholder images- where our 'input' images (generated in Clay) will be added. Step 2) Then, we generated the 'input' images in Clay. The two input images were a recent FB ad (scraped from the company's FB ad library using Apify) and the company's logo (found via Clay's Clearbit integration). Step 3) Finally, we used Zapier to connect the dots. The Zap was only three steps and is extremely easy to configure: Catch webhook with 'input' images from Clay and push to Dynapictures --> Fill placeholders with 'input' images, producing final custom image --> Push final image back to Zapier and post webhook to be caught by Clay --> Now, we have a custom image with each company's logo and recent FB ad, adding that extra layer of hyper-personalization that anyone can inject into their outbound process using Clay, a little creativity, and some experience with two low-code tools. I'm pumped to start sharing more helpful tips, best practices, and cool workflows that we've developed at The Kiln!! More to come from our team as we've got some extremely exciting projects in the works Pt. 2 walking through the LI influencer post reference (my personal favorite) coming tomorrow :)

Secret Strategy to Get More Leads… People who like your LinkedIn posts—or those within your industry—are potential buyers of your product/service Using Phantombuster, you can get the profiles of these engaged users They are already interested in your content, making them high-potential prospects! 🎥 Here’s a video explaining how to do it: #salesautomation