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Step behind the scenes of the 2023 #ICCOGlobalSummit, where minds and conversations were fueled one coffee break at a time! ☕🗨️ What a perfect setting for exchanging ideas in between the immersive and thought-provoking speakers' agenda. Prowly Impact CEE Muck Rack CARMA Ruepoint PRovoke Media Media Marketing Polska (MMP) Wirtualnemedia.pl Question & Retain Rzeczpospolita AMEC Measurement and Evaluation Global Women in Public Relations PRCA Reputation Today Polish Public Relations Consultancies Association #ICCO #PRExcellence #PR #PublicRelations #publicrelationsagency #networking #globalevents #mediarelations

Adapting and incorporating latest principals of PR measurement. It all starts with trainings, continues with approach offered to our partners.

The PRSK 2023 Summit presents an essential opportunity to dive into the evolving landscape of global PR. In a world that is increasingly interconnected, mastering the art of navigating cultural nuances and diverse market demands is paramount in shaping successful global PR campaigns. Euloge Ishimwe, the guide for this session, will unravel the intricacies of managing Public Relations on a global scale. With limited slots available, secure your place now by registering at www.prsk.co.ke or reaching out via email at admin@prsk.co.ke if you have a compelling case study to share. Let's explore the future of PR together! 🌍📊 #PRSKSummit2023 #GlobalPR #CulturalNuances #CommunicationStrategies #DiverseMarkets #PRInsights #AfricanCommunication #learnandgrow

Truly engaging session at #PRAsiaSG with even better insights into the symbiotic relationship between PR and newsroom. No worries if you missed it (though I must add Steven Chia and Ariffin Sha certainly know how to mesmerise the crowd) because you can read up on the 3 key takeaways below!

🔥Missed Ngaire Crawford's fireside chat at the Public Relations Institute of Australia National Conference last week? Here's what you need to know: 🔍 Explored PR's 'PR problem' and the future of the industry. 📊 Revealed the workings of new research on media and audience perceptions. 🤖 Implications for technology, recruitment, and trust were discussed. 💡 Traditional PR tropes were examined for fading trends and emerging ones. Join the conversation on the future of PR! - #PRIAConference #PublicRelations #PRResearch #FutureOfPR #communications #Isentiainsights

“Exploration of the complexities of #newsmedia and #digitalmediarelations in the digital era has become inevitable. ” In this insightful Digital Media Relations podcast episode, Mark Badham,  Vilma Luoma-aho and Daniel Vogler, a Senior Researcher at the University of Zurich, Switzerland, unravels the intricacies of #newsmedia and #digitalmediarelations within corporations. He delves into the definition of news media, explores the dynamics of digital media relations and assesses the impact of digitalization on news media and media relations. News media, as elucidated in the podcast, serves pivotal roles which include; informing the public, shaping perspectives, fostering integration, and facilitating digital media relations. On the flip side, media relations, involves corporate organisations working with the journalists to inform the public about the organisations' mission. Emergence of #digitalmedia has revolutionized access to information, albeit sometimes, diluting journalistic #research and #credibility; as often seen in social media algorithms, news/ information is disseminated rapidly to the public while posing challenges such as #misinformation and #authenticity  concerns. Media Convergence Theory; it comes out clearly in the podcast, envisioning the seamless integration of traditional and digital media. This discussion also underscores the interconnectivity between digital media, transformative landscape of story-telling, and information dissemination. The rise of digital media arenas, particularly #artificialintelligence brings both benefits and risks to media relations. While #AI enhances access to information; it also contributes to weakening of journalism due to inadequate research done by the journalists, posing reputational risks. In this digital era, news media remains relevant, complemented by digital media. Managing information in the face of challenges like misinformation, becomes crucial for corporations. Key lessons from the podcast include; ✅The pivotal role of social media in digital media relations, easing collaboration between mainstream media and communication practitioners. ✅Digital media relations is one of the oldest functions in corporate communications. Its interaction is not just limited to sending content to journalists and hoping they'll disseminate, but personal interactions, and relations have to be maintained. In conclusion, the following recommendations should be considered by corporate organisations:  prioritize accurate information dissemination amid challenges brought by digitalization. Lastly, journalists and corporate organisations should maintain consistent healthy working relationships. #LeedsBizSchool #LeedsBeckettUniversity #DigitalMediaRelations #NewsMedia

COMCO Mundo leads CIPR webinar on Doing PR in Asia Asia is the largest and most populous continent in the world, with incredibly diverse cultures, beliefs, and experiences. With changes in the region brought about by the pandemic, technological advancement, and the everchanging political climate, how can communications professionals navigate the vast and dynamic markets in Asia as massive paradigm shifts are taking over? Powerhouse and global award-winning communications group COMCO Mundo League of Enterprises sought to answer this question as it led the “Doing PR in Asia” webinar organized by the Chartered Institute of Public Relations (CIPR). The recent webinar was facilitated by COMCO Mundo League of Enterprises’ Group Chief Executive Director and Lead Strategic Communications Counsel / Partner and Co-Founder and CIPR International Committee member Ferdinand L. Bondoy, with guest speakers and members of CIPR sharing their knowledge and expertise on practicing PR in Asia. Read full story here: https://lnkd.in/gBHx3ChH #COMCOMundoLeagueOfEnterprises #Mission2024 #COMCOInADifferentLeague

WE ARE IN THE TOP10! 🙌🏼 Our company values go beyond mere words, and this is evident in the fact that we are the only PR agency to make it into the Top 10 of the Best Companies to Work for in Spain Ranking, compiled by ChooseMyCompany Certified Reviews - España 2023 #pragency #BCorp #RSC #CanelaTeam

If we want to improve on what we do and understand what we do better, I think it is really important to contribute to the research initiatives out there. If you are a PR or Communications Professional in South Africa, make sure to contribute to Ornico's Annual South African PR Measurement Landscape Report Survey. For more information on the report, have a look at the below article: https://lnkd.in/eNViB8Rb Link to the survey here: https://lnkd.in/e5DqT4Ry

The crucial PR war beyond borders: Navigating challenges in IDF's narrative strategy In the fast-paced digital age, the frontlines extend beyond physical battlegrounds into the realm of narratives and public perception. Rear Admiral Daniel Hagari, as the IDF Spokesperson, finds himself at the heart of a critical, yet uphill battle in shaping the international narrative surrounding the Israel-Hamas conflict. While his efforts have been notable, there lies a broader challenge that the IDF and Israel must acknowledge and address. The current situation highlights a significant oversight in the strategic communication efforts of the IDF. Despite Hagari's commendable dedication and the Spokesperson's Unit's tireless work, there's a visible gap in their approach to engaging with the international media and the global audience. This gap not only hinders the accurate portrayal of events but also affects the overall effectiveness of Israel’s messaging on the global stage. One of the critical areas for improvement is the IDF's engagement strategy with international media. While the unit has made strides in communicating with global outlets, the approach remains reactive rather than proactive. This reactive posture has, at times, allowed adversaries to shape the narrative, putting Israel on the defensive and complicating efforts to convey its perspective and values to the world. Furthermore, the reliance on traditional media tactics in an era dominated by social media and instant communication has limited the IDF's ability to control and influence the narrative. The dynamics of modern media consumption demand innovative strategies that go beyond press releases and briefings, engaging directly with global audiences through platforms where they spend their time. The portrayal of the conflict's human dimension also needs reevaluation. While operational achievements and tactical details are important, they must be balanced with stories that highlight the human impact and the moral dilemmas faced by soldiers and civilians alike. This balance is crucial in fostering a deeper understanding and empathy among international audiences. Jerusalem Post https://lnkd.in/dtM4J9bu