Deutsch NY’s Post

Thank you Ad Age & Lindsay Rittenhouse As the co-founder of DANG I believe we're on the precipice of a new era in marketing - one where specialized, forward-thinking organizations like ours will be essential for building meaningful connections with the next generation of consumers. The industry is seeing a surge of new agencies popping up, and the ability to truly understand and authentically engage in a nice offering will be what sets the true leaders apart. We created DANG to fill a critical gap we see in the market - providing the holistic, business-first approach needed to propel growth in this rapidly evolving landscape. Traditional organizations often default to siloed, outdated tactics. In contrast, we take a trust-based advisory role, going upstream to identify core challenges and deliver bespoke creative solutions. The future belongs to those who can speak the language of the next generation of buyers. Are you ready to break free from the status quo and connect with them in a meaningful way? DANG is here to help lead the way. Shruti Dang

Last Friday we celebrated the awards. Today, we celebrated the people behind the awards. A grand haul of 18 wins. 7 Gold, 4 Silver, 6 Bronze and 1 Grand Prix! Whilst holding bragging rights for ‘effectiveness’, we are beyond ecstatic to also be crowned as most ‘creative’ at the recent 4As Advertising Festival. We are in a business of ideas and people. And thus, these awards are a culmination in the strong conviction of belief in our ideas and pushing to sell through to the client. We salute the 4As for a brilliantly organized and concluded festival, our clients who believe in us, and the team that rallies together - rain or shine - to bring it all to fruition. We believe dissatisfaction is the mother of reinvention. That’s why our icon is the octopus. It’s the only organism on the planet that routinely edits its own genetic material to adapt, innovate, and thrive. It outsmarts the competition by constantly changing. It reinvents, repeats, reinvents, repeats. And so do we. #mullenlowesl #alwaysbeachallenger

Cannes Lions hosted 16000+ advertisers from around the world, to celebrate advertising. The secret sauce of Cannes Lions is that the energy here is contagious, and the inspiration is boundless. PS: After last week full of black tie events, this week has been such a refreshing change to dress for the beach, while we deep dive into a sea full of learnings! 🤌 PS2: we are here till Friday eod, Meetesh Kothari Jigar Zatakia and me would love to catch up if you are around. 🫶 #Cannes #CannesLions #Advertising

Well done to all.

More reasons to watch the Morrisons Christmas Ad Marketing Week spoke to Morrisons CMO Rachel Eyre about how they approached Christmas this year I think its fair to say Christmas in the UK must be the most competitive advertising environment in the world, especially for retailers for whom the entire year is made or broken by Christmas, and when you are up against the likes of Aldi and M&S As a CMO these are the really high pressure moments and it can feel like the entire business is judging your every move so what you really need, as headlined by MW, is some confidence and credibility As Rachel puts it in the article “Without our focus on effectiveness, I don’t think I would have been empowered with the information, the confidence or the credibility to make that case on behalf of the brand and on behalf of the business,” This is why I believe in the System1 approach. It's not just that you get to measure your creative with the audience that matters, the customer, but you have the data to get the entire business fully behind your campaign when the stakes are high. I can give you many reasons to watch the Morrisons ad, not least the use of my favourite 80's soundtrack, but one reason is the fact this scored the maximum Star rating of 5.9 on System1 Test Your Ad. The fact they knew that before the campaign went live is what gave them more than a little confidence and credibility Nice work to Morrisons and Leo Burnett Link to Marketing Week Article here https://lnkd.in/ectAtXaA Jennifer England Mark Elwood Tom Sussman Josh Bullmore Kerry Collinge

As I head to the airport for this year’s Cannes Lions, I am equal parts bullish, excited, and a little nervous. Not only will this be my first time at the world’s largest advertising festival, it’s also the first official Cannes presence for Kroger Precision Marketing. We're going to Cannes because we can't just watch from the sidelines. Retail sales are the ultimate proof of advertising's power, so we have a responsibility to be at the industry's biggest global event. Measuring true sales impact is a more complex conversation than just talking about impressions and clicks—but the end result is worth the effort. Starting Monday, we will be hosting panel discussions each morning and appearing on stages throughout the festival. In partnership with WPP/GroupM, we've got an all-star lineup of sessions on audience-first planning for Monday morning: 🌟 Cheap Impressions Aren’t Cheap—featuring Scope3’s Brian O'Kelley, IAB’s Jeffrey Bustos, and choreograph’s Rich Astley 🌟 You Are What You Buy—featuring LiveRamp’s Kevin Dunn and Mindshare’s Nancy Hall 🌟 Creating the Happiest Place in CTV—featuring Disney Advertising’s Dana McGraw, Colgate-Palmolive’s Diana Haussling, and Wavemaker’s Alison Karp Stay tuned—I’ll be sharing insights and highlights from Cannes throughout the week. #Advertisingandmarketing #Media #CannesLions #KrogerPrecisionMarketing

Since the surge of corporate DEI efforts in the wake of 2020, the ad industry has seen emphasis and efforts fade. AdForum tapped industry experts to share their thoughts on why conversation has slowed and give advice for picking up the momentum. GMR’s Vice President of DEI Sophie M. emphasized that, here at GMR, we haven’t taken our foot off the gas by continually assessing whether our DEI model is working and pivot when needed to keep progress alive. “Like a duck floating on water, it’s easy to believe the conversation around DEI has slowed, but for agencies who understand the needs of brands and consumers, DEI is evolving rapidly under the surface.” #DEI #DiversityEquityInclusion 

Wow... Well, Thanks and Gracias Ad Age and Arvelisse Bonilla Ramos! Looking back at ’23, I’m incredibly proud of the results we delivered for our partners and the growth we achieved as an agency.  Couldn’t be happier to walk the talk every day with the ridiculously talented crew at the community. In our industry, successful agency + brand partnerships require true community;  from search consultants to CMO’s, from junior copywriters to CCO, and everyone in between the pitch brief and the annual wrap report. It’s all about the people and the creativity! Thank you to our partners for entrusting us to build their businesses and brands through a more progressive approach to today’s market. It’s not mass market. It’s not the multicultural market. It’s the new mainstream and it’s the key to growth. And to win this award in the same year that we were also recognized as ADWEEK Multicultural Agency of the Year is extra special. (I think that’s equivalent to a professional boxer “unifying the belts”) Joaquin Molla Luis Montero Marci Miller Lee Maicon Julieta Rey Laurie Malaga Lucas Bongioanni Ricky Vior Jacqueline Hernandez Stefani Chambers Cora Pérez Fernández Richard Garcia Ramiro Raposo Kara Stockton Chris Parke Danielle Amaral Rosa Ana Foreman Khristy Nguyen, MA, SHRM-SCP Dominick Concepcion, MBA Natalie Greenman Fernando Reis Lucas Rojas and TODOS #creativity #advertising #marketing #brandbuilding #growth #newmainstream

Great insights on the evolution of Strategy in Advertising!

Back in the day, Vickers & Benson was the Rethink/Zulu/NFA/Fuse of its time. Independent. Canadian. Integrated. Great people. And huge. V&B was historic - it created the first ever tv ad in Canada for GM in the 50’s. Later, it ran the Ford business better than any other agency ever, it took Loblaws from a bit player to category dominance, it created an anthem for Carling Red Cap Beer, it got people to eat a LOT more cheese, it helped elect P.E. Trudeau and Jean Chretien, it built tourism to Canada, then Ontario and then Toronto. V&B sold a ton of Big Macs, got people to bank with BMO and even created the 1972 Russia-Canada hockey series and designed the Canadian jersey with the large maple leaf emblazoned across the front. Yes, an ad agency did that. Terry O’Malley was the CEO and Creative Director in V&B’s heyday and since retiring has written many personal books/essays about his time in advertising. He sends them to friends and business associates with the help of his long time colleague, Kathy Bertrand aka Bert. I cherish them. I’d like to share some of his folksy, practical advice (Terry approved) as I believe the fundamentals of our business haven't changed and this insights and stories may help people new to the ad biz better understand some of the 101's of their craft. All you kids out there? - This is your oft promised but sorry-the-budget-got-cut training program. Savvy ad veterans? You will read these and simply nod your head knowingly. Some are dead simple. Some will make you smile. Some will make you think and if you were at V&B or know Terry, some of you will be able to hear his words. So welcome to Terry’s Takeaways. I will post some of these nuggets on a regular basis and invite you to comment or share stories so that we don’t lose some of the wisdom that shaped our business and enabled the Rethinks/Zulus/NFAs and Fuses to blossom. (The first one is posted in the comments) Hope you enjoy!