Grow Your B2B SaaS Podcast’s Post

I will buy your product if it meets my requirement I will buy the way I want to buy If you are selling when I need it My team should be comfortable working with your product Yes, this is today's customer, is that correct? Thus, Positioning and messaging are critical for any SaaS business. Promoting features and benefits does not work anymore. You need a unique perspective that resonates with your audience. In this week's Podcast, I discuss with Jason CRO at Austin Lawrence Group, a content marketing agency that specializes in SaaS businesses. Also, publisher of a podcast called @Saas Backwards, We discussed everything about positioning from the revenue impact on growth to how to do it correctly Now you : If you are growing your SaaS business you should not miss out on this Episode (link in Comment )

I will buy your product if it meets my requirement I will buy the way I want to buy If you are selling when I need it My team should be comfortable working with your product Yes, this is today's customer, is that correct?  Thus, Positioning and messaging are critical for any SaaS business. Promoting features and benefits does not work anymore. You need a unique perspective that resonates with your audience. In this week's Podcast, I discuss with Jason CRO at Austin Lawrence Group, a content marketing agency that specializes in SaaS businesses. Also, publisher of a podcast called @Saas Backwards, We discussed everything about positioning from the revenue impact on growth to how to do it correctly Now you : If you are growing your SaaS business you should not miss out on this Episode (link in Comment )

Does your brand have enough to disrupt the market? Listen to the full episode with Emeric Ernoult to learn how to bootstrap a B2B SaaS to $20M ARR With a real example of how things should & and shouldn't look 👇 #saas #bootstrapping #podcast ---- 🔔 Subscribe to our page and podcast to receive more B2B SaaS content.

My favorite marketing hack to local SMBs or specific business types for 2024 is creating a local business podcast, using telemarketers to add email subscribers, and then following up to generate interest. In this video, I discuss the use of this strategy with a local ISO through our consulting practice. We helped the ISO implement the process and generate 30+ local SMB leads a day! Yes, you read that correctly - 30 per day! #socialmediamarketing #telemarketing #verticalspecificmarketing #podcasting #merchantservices #SAASMarketing #SAAS

If you’ve been wanting to start your podcast journey but didn’t know where to start, this is your golden ticket!  Swipe away for a step-by-step guide on launching a stellar B2B SaaS podcast 🚀 From defining your purpose to refining your content strategy, we've got you covered. Check it out 👇 #podcasts #b2bsaas #marketing #91Ninjas

So many B2B businesses and SaaS startups are NOT repurposing their podcast content. I get it, you’re probably thinking it’s too much work. And that actually is true. Repurposing a podcast means 👉 more for you and your team to do 👉 too much focus on podcasting 👉 plus it's unchartered territory (and it takes time, too!) But only if you don’t know what you’re doing And you don’t have a process in place (yet) - for content production - quality control - sharing and distribution But when done right— You're actually maximizing the value of your podcast. And the ROI can be THIS. We’ve seen our clients— - Double, even triple their reach - Tap into new markets - Get DMs from hot leads Once we started incorporating the strategy into their marketing. This is what my team and I do at Content Multiplied. Let me know if you have this same goal for your B2B business this year. Send me a DM and let’s talk about how we can work together. #saas #b2bmarketing

📈💰 Unlock Your Sales Strategy! 🚀💼 This is a typical approach we often encounter: focusing on how a SaaS solution contributes to revenue growth or cost savings. Initially, you'll engage with prospects through multiple touches, emphasizing ROI, likely leading to a sales demo. After ten weeks, you circle back to the initial cohort. Instead of another ROI sequence, consider inviting them to a webinar, a lighter ask than a sales pitch. Later, you can guide them toward sales motions through structured webinars, podcasts, or advisory boards. After twenty weeks, you may reintroduce an ROI sequence for further engagement. 🔄💡 Watch the full video here: https://buff.ly/3PK3VRg #SalesStrategy #SaaS #ROI #RevenueGrowth 📊👥 #EngagementStrategy #Webinars #Podcasts #AdvisoryBoards 💼🌟 #BusinessSuccess #CustomerEngagement #MarketingStrategy

In the words of Dwayne Johnson, "Hard work never stops". Neither do Jamie and I! Go and check out some of the latest blog posts and podcasts - you won't be disappointed! #b2b #b2bsales #sales #saas #marketing #podcast #blog #workinghard

Raise your hand if you’re a SaaS marketer 𝘈𝘕𝘋 a perfectionist! ✋ A lot of marketers lean towards perfectionism when it comes to their work (yours truly included). Which is why I wasn’t surprised to learn that only 12% of SaaS marketers are 𝘷𝘦𝘳𝘺 𝘴𝘢𝘵𝘪𝘴𝘧𝘪𝘦𝘥 with their case studies (according to our 2023 𝘚𝘢𝘢𝘚 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘚𝘵𝘰𝘳𝘺 𝘛𝘳𝘦𝘯𝘥𝘴 & 𝘐𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘙𝘦𝘱𝘰𝘳𝘵). YOU may fall into the less-than-impressed camp as well. But the question remains: What makes a case study great? And what do we need to do 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵𝘭𝘺 to create a superb one? I recently sat down with Jeremy Shere, PhD on his podcast, 𝘛𝘩𝘦 𝘉2𝘉 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘚𝘩𝘰𝘸, to discuss what might be going wrong with your case studies and how to make them better. In this video, I share how to make case studies better by increasing their 𝘤𝘳𝘦𝘥𝘪𝘣𝘪𝘭𝘪𝘵𝘺. And in our full interview, we also discuss: 👉 Why so many case studies end up sounding the same 👉 How to make case studies more digestible 👉 Why we need to dish up our case studies in different formats 👉 The problem with (and some solutions to) case study metrics 👉 And unconventional ways to tell a compelling story Listen to ‘𝘛𝘩𝘦 𝘬𝘦𝘺𝘴 𝘵𝘰 𝘱𝘳𝘰𝘥𝘶𝘤𝘪𝘯𝘨 𝘣𝘦𝘵𝘵𝘦𝘳 𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘪𝘦𝘴 𝘸/ 𝘌𝘮𝘪𝘭𝘺 𝘈𝘮𝘰𝘴’: https://lnkd.in/gHaKCZ7S #UpliftContent #CaseStudy #ContentMarketing #SaaS