🚀 India's e-commerce voyage has sailed past the $100 billion mark and is charting a course towards a whopping $200 billion by 2026! . . 🎯 Are you gearing up to ride this tidal wave of growth? 🌐 With the Indian internet populace set to swell to 900 million by 2025, the digital marketplace is buzzing for e-commerce and D2C ventures to thrive. 🇮🇳 The secret sauce of the Indian market? A vibrant youth segment—65% under 35—hungry for brands that dish out value and personalized vibes. 🎉 D2C champions are navigating through social media currents, influencer winds, and data oceans to anchor directly with this digitally-savvy crowd, cruising past old-school retail barriers. 🛍️ As a digital marketing fleet, we're the navigators in this sea of opportunities. Steering data-driven strategies, we elevate D2C brands to new horizons, sharpen their online footprint, and carve out tailor-made customer journeys. 🧭 Take The Moms Co. for instance—a beacon in the natural skincare space. With digital winds in their sails, they've embraced strategies that have nurtured a tribe of over 1 million consumers in a mere 4 years. 👩👧👦 We're armed with SEO savvy, content craftsmanship, social media mastery, and ad acumen to spotlight brands in the bustling digital bazaar. 💡 Our compass? Cutting-edge analytics that reveals consumer currents, empowering businesses to chart personalized paths that resonate deeply with India’s unique consumer tapestry. 🌟 #EcommerceSurge #DigitalIndia #D2CRevolution #MarketingMastery #SEO #ContentIsKing #SocialMediaStrategy #Analytics #TheMomsCo #PersonalizedExperience #InnovativeMarketing

Excited to share some fresh insights on Digital Marketing and E-commerce ecosystem in India. Digital marketing experts are we ready? Apart from multiple objectives like building top funnel awareness, reaching right audience, etc. One of the most important objectives which we all are trying to drive is to find “Intent buyers” which directly impact bottom line.   Intent Buyers often refer to potential customers who are actively showing interest in buying. In digital marketing eco-system ideal place to find intent buyers are E-commerce portals where people are actively trying to search, buy, explore, and view products and services based on their needs and wants. In India E-commerce industry is led by Amazon with 40-45% market share followed by Flipkart 30-35%. Thereby for Indian marketers both these platforms are massive to add value to their bottom line. In 2023 total digital ad spend in India is close to $20.3 billion out of which only 17% is spent on E-commerce platforms which translates roughly to $3.5 billion. Predicting this to be one of the biggest upcoming trends in India. We are about to witness a tremendous growth in spends on E-commerce platforms. While reports are forecasting ad spends to reach 25% of digital pie by 2025 but it seems we will reach the number much sooner. To be optimistic we should reach there by end of 2024. With increase in spends there will be increase in data which would need dynamic analysis with help of Artificial Intelligence and Machine Learning. Data Source: - 2023 Report of eMarketer. We will soon see emergence of E-commerce Marketing Platforms and Tools.  At Wondrlab India we are future ready with some of the most advance marketing platforms and tools. #platforms #marketing #tools #trends2024 #future #technology #artificialintelligence #ecommerce #digitaladvertising #ecosystem #automation #machinelearning #ThoughtLeadership #IndustryInsights #ProfessionalGrowth   Meher Patel Vandana Verma Saurabh Varma Rajesh Ghatge Evita Montes Suffain Hapani Shaurya Ithikkat Rakesh Hinduja Siddhyesh Narkar Prakash Kolhe Wondrlab India Neon Digital Media Cymetrix

Retail Revolution in Real Bharat: Embracing Localization In the evolving landscape of Indian retail, the focus is shifting beyond metro cities to the heartlands of small towns and rural areas—Real Bharat. This transformation is driven by accessibility, affordability, and the unique cultural tapestry that defines these regions. Localization is key. Retailers must adapt product assortments and marketing strategies to reflect local cultures, languages, and preferences. This means not just translating content, but tailoring products to fit regional tastes and lifestyles. The rise of e-commerce is pivotal. With projections of Indians spending $140-160 billion online by 2025, tier 2 and 3 cities are leading this digital revolution. The digital divide is narrowing, bringing new opportunities and prosperity to these regions. Local influencers play a crucial role. Unlike pan-India celebrities, regional influencers resonate deeply with consumers in non-metro markets, building trust and brand loyalty. As we navigate this journey, it's clear that Real Bharat's potential lies in understanding and meeting the diverse needs of its people. This approach will unlock sustainable growth and prosperity in the Indian retail market. #RetailRevolution #RealBharat #Localization #Ecommerce #DigitalIndia #ConsumerBehavior

The total addressable market for Indian ecommerce is projected to reach $400 Bn by 2030, expanding at a CAGR of 19% from 2022. The rise of ecommerce in Tier II cities and beyond is shaping India's ecommerce landscape in a promising way. Rocketium is enabling ecommerce companies drive business outcomes (increased speed to market of campaigns and communications, increased engagement with personalization and vernacular content, increased retention, increased ROAS, increased revenue, decreased costs etc) and build competitive advantage. #WinningTogether 🏆 #RocketiumRising 🚀

Indian politics Indian politics is incredibly diverse and complex, with a multitude of parties representing various ideologies and interests. Key players include the Indian National Congress, Bharatiya Janata Party (BJP), and numerous regional parties like the Aam Aadmi Party and the Shiv Sena. Issues such as economic development, social justice, and religious tensions often dominate the political landscape. 1- The Rise of D2C Brands in India: The rise of direct-to-consumer (D2C) brands in India reflects a shift in consumer behavior towards online shopping and a desire for unique, personalized products. 2-Building a Successful D2C Brand in India: Building a successful direct-to-consumer (D2C) brand in India requires a strategic approach that considers the unique characteristics of the market. 3 -Leveraging E-commerce Platforms: Leveraging e-commerce platforms is crucial for D2C brands in India to reach a wider audience and streamline their online operations. 4-Creating an Effective D2C Marketing Strategy: Creating an effective direct-to-consumer (D2C) marketing strategy involves understanding your target audience, leveraging digital channels, and building meaningful connections with customers. 5- Understanding Consumer Behavior in India: Understanding consumer behavior in India is essential for D2C brands to tailor their products, marketing strategies, and customer experiences effectively. 6- Scaling Operations: Scaling operations is crucial for D2C brands in India to meet growing demand, improve efficiency, and maintain quality. standards. 7- Branding and Storytelling: Branding and storytelling are essential elements for D2C brands in India to differentiate themselves, build emotional connections with consumers, and foster brand loyalty. 8- Navigating Supply Chain and Logistics: Navigating supply chain and logistics is crucial for D2C brands in India to ensure efficient operations, timely deliveries, and customer satisfaction. 9- Embracing Digital Payments: Embracing digital payments is essential for D2C brands in India to cater to the preferences of digitally-savvy consumers and facilitate seamless transactions. 10- Customer Experience and Retention: Customer experience and retention are critical for the long-term success of D2C brands in India. By prioritizing customer experience and retention strategies, D2C brands in India can build long-lasting relationships with customers, drive repeat business, and differentiate themselves in a competitive market.

Ecommerce Growth Market 𝐒𝐢𝐳𝐞 𝐀𝐧𝐝 𝐅𝐨𝐫𝐞𝐜𝐚𝐬𝐭 Ecommerce Growth Market size is expected to develop revenue and exponential market growth at a remarkable CAGR during the forecast period from 2024–2031. The comprehensive report of the Ecommerce Growth Market will analyse data changes and their impact on the market at the global level. It also analyses the overall growth of companies in the market and their abilities to manage and control profit levels, which is highly important to any investor wishing to open and expand a company within the same market. ➢𝐓𝐨𝐩 𝐊𝐞𝐲 𝐏𝐥𝐚𝐲𝐞𝐫𝐬 𝐦𝐞𝐧𝐭𝐢𝐨𝐧𝐞𝐝 𝐚𝐬 𝐛𝐞𝐥𝐨𝐰: ➢➢ World Wide Technology ➢ Flipkart ➢ Landmark Group ➢ Capillary Technologies ➢ IGT Solutions ➢ Wish ➢ Pattern® ➢ Thrasio ➢ Signifyd ➢ The Integer Group ➢ Spreetail ➢ Ahold Delhaize ➢ Similarweb ➢ Power Digital Marketing ➢ Nisum ➢ DataArt ➢ Adobe Commerce ➢ Paula's Choice Skincare ➢ Apolis ➢ Riskified ➢ PRAGMA ➢ TA Digital ➢ Algolia ➢ Essendant ➢ Tekshapers ➢ OMD Worldwide ➢ Quotient Technology Inc. ➢ SpanIdea Systems ➢ EVO Payments, Inc. ➢ Arc Worldwide ➢ YOCHANA🚀 ➢ Support Services Group ➢ Recharge ➢ ShipMonk ➢ Cart.com ➢ HVMG - Hospitality Ventures Management Group ➢ Akvelon, Inc. ➢ Rysun Labs ➢ Infusionsoft ➢ Svitla Systems, Inc. #data #sales #marketresearch #research #entrepreneur #businessstrategy #technology #data #sales #datacollection #salesfunnel #contentmarketing #bhfyp #size #forecast # #Share #Scope #Opportunities #Analysis #EcommerceGrowth

🚀 Unveiling the E-Commerce Powerhouses: Bengaluru, Mumbai, and Delhi! 🌟 Just stumbled upon some game-changing stats from the India Digital Commerce Index report, and it's nothing short of mind-blowing! 📊✨ Bengaluru, Mumbai, and Delhi are holding the fort as the nation's top e-commerce hubs, according to the wizards at Kearney and our favorite marketplace, Meesho. Now, let's decode what this means for our savvy e-commerce pals out there. 🕵️♂️ 🔸 Targeted Marketing Strategies: Understanding the pulse of local shoppers is the golden ticket! Tailor your campaigns to dance with the beats of Bengaluru, Mumbai, and Delhi. What tickles their fancy? Dive deep and connect with your audience on a personal level. 🔸 Localization: Speak their language, literally! 🗣️ Dive into regional languages, traditions, and trends. It's not just about selling; it's about crafting an experience that feels like a warm hug from a local friend. 🔸 Logistics and Supply Chain: Speed is the name of the game in these bustling e-commerce havens. Optimize logistics like your business depends on it—because it does. Timely deliveries equal happy customers. 🚚💨 🔸 Partnerships and Collaborations: Let's talk relationships! Forge bonds with local businesses, influencers, or organizations. Trust is the currency here. Collaborate, expand, and gain insights from the local maestros. 🔸 Mobile Optimization: The era of thumb-scrolling is upon us! 📱 Prioritize mobile-friendliness like your digital life depends on it. Make your website and app a seamless joyride for our mobile-savvy shoppers. But wait, I want to hear from YOU! 🗣️ Have you tapped into these markets? Are any ninja moves up your sleeve? Share your e-commerce adventures in the comments! Let's turn this post into a vibrant marketplace of ideas. 💬✨ And hey, hit that like if you're ready to conquer the e-commerce universe in Bengaluru, Mumbai, and Delhi! 🚀🛍️ #ECommerceMasters #DigitalCommerce #MarketTrends #LinkedInConnect #BusinessBuzz

Targeted marketing has come a long way since its early days in ancient Egypt, when merchants used signs and symbols to advertise their goods. In the Middle Ages, trade shows and fairs became popular ways to reach new customers and understand their needs. In the 1980s, the Nirma direct mail campaign was a ground-breaking example of targeted marketing. Nirma, a new washing powder brand in India, published coupons in popular newspapers and magazines. Customers who filled out the coupon and mailed it back to Nirma received a sample packet of the washing powder. This campaign was a huge success, helping Nirma to understand its target audience, get feedback on its product, and become one of the most popular washing powder brands in India. Today, digital marketing has made targeted marketing even more effective. With the help of data and analytics, marketers can now reach their target audiences with unprecedented precision. For example, Nirma's direct mail campaign could now be easily executed – thanks to the internet. At Cheggout , we help brands to run targeted marketing campaigns with ease. Our partnerships with Nationalised and private banks across India allows us to reach our clients' target audiences in even the most remote parts of the country. Or, should I say “The Bharat Audience”. Besides, we are helping our esteemed public sector banks to offer merchant funded discounts to their customers and increase customer intimacy. Something that was previously done only by the “cool” private banks. In a way, this is also in line with our Government’s dream of Digital India and democratisation of ecommerce. We also have a strong commitment to data security and privacy. We take all necessary steps to protect our customers' data and ensure that their information is only used in a responsible manner. If you are a brand looking to run a targeted marketing campaign, or a bank looking to integrate an E-Marketplace and drive engagement, Cheggout is the perfect partner for you. Contact us today to learn more about how we can help you to reach your target audience and achieve your marketing goals. #marketing #digitalmarketing #targetedmarketing #marketingcampaign #customerneeds #customerfeedback #customersuccess #indiamarket #cheggout #digitalindia #makeinindia

Alternate channels of business in India: Missed by Global & Indian brands managers. Take a peek 👀 Somebody dropped this booklet directory - Informer with morning newspaper. It's almost as old as internet shopping is in India i.e since 2010. In CE segment, when we launch or expand distribution, we look at eCommerce Channels & Retail Chains as primary GTM strategy and nothing wrong with it. Let's see what are these Alternate or rather Added Channels 1.Government e-Market (GeM) portal: - 💰 Rs.3 trillion turnover est in FY24 - GeM’s prices were 9.5 per cent lower than other online platforms - It has 63,000 Government Buyers 2. Rising Star 💫 in ONDC, will be largest shopping network in coming decade. - Crossed 50 million transactions - Beauty/personal care and electronics contributed to 21.89% While eCommerce and (LFRs +SFRs+GT) will dominate the international brands for bulk of their business, but there're some hidden gems viz GeM, ONDC and maybe the Informer booklet as shown below. PS: I really don't know what's the circulation or efficacy of Informer but I pick it up, whenever it comes to my doorstep. It also has some international brands advertising indirectly though.

Completed comprehensive analysis on Mariana Mall Enterprise, sales performance to unveil actionable insights across top products, regions, retailers, and sales methods from 2022-2023. mission: exploit these findings for strategic optimization, revenue amplification, and overall business excellence. The goal is to boost Mariana Mall to a whole new height. Findings- Top Performers: * "Just Her" reigns as our bestseller, raking in $3.7M, especially popular in the West. * East dominates with $3.2M in sales, led by Back2shape Essentials. Top selling Retailer: * Kudos to Back2shape Essentials, top-performing retailer, contributing $3.16M to our revenue. Sales Highlights: * Instore Sales lead, making $5.2M in revenue. * Witnessed a robust 79% sales surge from $5.2M (2022) to $9.3M (2023). Regional Analysis: * Target East and West regions for strategic marketing efforts. * Explore expansion opportunities for Back2shape Essentials in untapped regions. Strategic Recommendations- Product Promotions: * Launch targeted campaigns for "Just Her." * Collaborate with Back2shape Essentials for exclusive offers. Retail Expansion: * Explore new regions for Back2shape Essentials. * Incentivize expansion into high-potential areas. Diversification: * Introduce new products to attract diverse customers. * Research emerging trends for product mix adjustments. Market Optimization: * Allocate resources to high-performing regions. * Replicate successful West strategies in other areas. Marketing Enhancement: * Strengthen marketing for Jabary Needles, addressing East region challenges. Align campaigns with local preferences. Sales Methods Optimization: * Enhance online and tech-driven sales methods. * Introduce loyalty programs for diversified channels. Trend Monitoring: * Stay agile with continuous sales trend monitoring. * Utilize data analytics for customer behavior insights. Investment in Enugu: * Allocate additional resources to Enugu. * Collaborate closely with Enugu retailers for tailored strategies. Customer Engagement: * Introduce loyalty programs and customer feedback mechanisms. * Encourage repeat business with incentives and exclusive deals. Continuous Evaluation: * Establish a robust monitoring system for ongoing success tracking. * Regularly review sales data, feedback, and market trends. leveraging these insights to elevate Mariana Mall's success will also be posting a video of dashboard slicing through. #retailanalytics #SalesOptimization #businessgrowth #dataanalytics