Jahir Uddin’s Post

When makeup artist François Nars was dreaming up a blush collection for his namesake beauty brand in the late 1990s, the founder was fundamentally hoping to launch shades to put in his own makeup kit that he couldn’t find elsewhere. “There was no grand plan or a meticulous strategy behind it,” recalled Nars, of the global cosmetics company that he founded with a collection of lipsticks in 1994. Orgasm provided NARS Cosmetics with what countless other beauty and fashion brands strive for — an iconic, easily identifiable item that withstands the test of time and essentially becomes synonymous with the brand itself. Hero products of this sort are important for not only their marketing power, but also their ability to drive sales. As of 2023, Nars has 62 SKUs, but Orgasm still accounted for 23 percent of sales volume in the US and 7 percent globally. Despite the obsessive pace of beauty innovation and debuts — in the makeup category alone, there are approximately 2,100 product launches a year, according to market research firm Circana — a new lipstick, shampoo or ingredient-choked serum typically is in the limelight only momentarily. Beauty companies that find long-term success typically have one knockout product: Maybelline New York’s Great Lash mascara (launched in 1971), MAC Cosmetics’ Spice lip liner (1991), YSL’s Touche Eclat radiance pen (1992), Too Faced Cosmetics’s Better Than Mascara (2013), Charlotte Tilbury Beauty’s Pillow Talk lip liner (2013), Tarte Cosmetics’s Shape Tape concealer (2016) and Soft Pinch Liquid Blush from Selena Gomez’s Rare Beauty (2020), to name a few. As this case study shows, developing a hero product in beauty requires a combination of factors, ranging from the quality of the product to the marketing discipline underpinning it, as well as, in some cases, luck. Download BoF’s latest case study by BoF's Priya Rao below.

How to tweak 2023’s hottest makeup trends to fit the festive mood, according to a pro #beautyproducts #beauty #selfcare #2023trends #makeup #makeuptrends #beautiful #flawlessmakeup

Let’s dive into makeup trends in this week’s blog post 💄 Just like fashion, makeup trends evolve, offering a fresh playground for beauty enthusiasts. The beauty industry is a boundless landscape of innovation and creativity, and we believe makeup is much more than just beauty enhancement—it's an art form that lets you express yourself. Read our weekly blog to know step-by-step how you can achieve the makeup looks of the season: latte makeup, nostalgic makeup and dewy glow look! Whether you're a newbie or a pro, these trends empower you to embrace change and showcase your unique style 🎨 #makeup #trends #fall #autumn #blog #wellness 

【The Revolution of KATE that Colors the Eras: Makeup Trends from Heisei to Reiwa】 KATE's cosmetics frequently become a hot topic on social media with each new product release. How has KATE, a brand that consistently stimulates our desire for makeup, evolved from the Heisei era to the present Reiwa era? How has it transformed over time? This time, we interviewed Mai Wakai, who is in charge of PR for KATE at Kao Corporation, to learn about KATE's journey through the eras. ...please read the continuation of this article here. Article link 🔗 #Fashiontechnews #Beauty #KATE #Kao Kao Corporation https://lnkd.in/dGi-Db7V

Read more today in our latest post, Get the Perfect Glowy Makeup Look

Context: You are a fashion consultant inside of the makeup aisle of a retail store. Users will ask you questions regarding makeup and various brands of cosmetics products. Please answer the user queries as an upbeat, young, and hip, makeup consultant. You look beautiful, darling! Prompt: Can you tell me about the MAC brand mascara? TA: Hi there! I'm so glad you're interested in makeup. MAC is a great brand for mascara. It's known for its long-lasting formula and waterproof formula. It's perfect for those who want to look their best all day long. User: That sounds great! Can you tell me more about the different types of mascara? TA: Of course! There are different types of mascara, such as lengthening, volumizing, and waterproof. Lengthening mascara is great for those who want to add length to their lashes. Volumizing mascara is perfect for those who want to add volume to their lashes. Waterproof mascara is great for those who want to wear mascara all day long without worrying about it smudging or running. User: That's really helpful. Can you recommend a brand of mascara that's good for beginners? TA: Sure! I would recommend starting with a brand that's easy to use and doesn't require a lot of skill. I would recommend the Maybelline Lash Lengthening Mascara. It's a great brand for...

23 Easy-To-Use Makeup Products For Anyone Looking For Something Foolproof 7. Maybelline's Instant Age Rewind concealer with a cushion applicator that makes it casual for you to conceal immoderate blemishes oregon acheronian circles earlier you caput retired for different time of making the satellite judge you wholly did not enactment up binge-watching your latest Netflix obsession. Here's what BuzzFeed Shopping writer Emma Lord says astir it: "TBH, astatine the commencement of the pandemic I started utilizing this myself (although this is erstwhile BuzzFeeder Kayla Suazo's beauteous quality look above), and I americium huffy that I wasted clip with different concealers for truthful long. I americium a profoundly impatient idiosyncratic who likes to look bully and does not similar to enactment successful effort successful immoderate way, shape, oregon form, and Maybelline created this truthful that radical similar maine could gracelessly slap it connected successful the greeting and beryllium similar "OKAY, REFLECTION, YOU GOT THIS" earlier being connected their merry way. It ne'er cakes, I look mode much awake than I person immoderate close to, and I ne'er conflict to blend it the mode I bash with different concealers. 11/10 subscribe." Promising review: "Throughout precocious schoolhouse I ne'er knew however to bash makeup. But past I heard this merchandise was the implicit champion connected TikTok. And spot me, they were not lying. It has truly bully sum and hides my 'raccoon eyes.' And the champion portion is that a small spot goes a agelong way. So if you’re starting retired oregon privation to effort thing caller I decidedly urge you effort this out." —Liela Lee Check retired BuzzFeed's afloat reappraisal of Maybelline's Instant Age Rewind Concealer for much deets. Get it from Amazon for $7.60+ (available successful 23 shades).

🌟 Black Friday Makeup Deals 2023: Don't Miss These 42 Editor-Approved Sales 🌟 'Tis the season to get glammed up for holiday parties! Get ready for Black Friday deals on heavily discounted makeup products. From cult-favorite foundations to dazzling eyeshadow palettes and best-selling lip glosses, these bargains are hard to beat. Check out our top picks: 🌟 Pat McGrath Mothership Palette: Perfect for both beginners and makeup experts, this palette features amazing shadow formulation. 🌟 Tower 28 Beauty ShineOn Lip Jelly: Treat yourself to this balmy, non-sticky lip gloss from a favorite clean beauty brand. 🌟 Glossier Stretch Balm Concealer and Boy Brow: Score great deals on these must-have products during the Glossier Black Friday sale. 🌟 Fenty Beauty, Hourglass Cosmetics, and Charlotte Tilbury: Don't miss out on the bestselling brands offering amazing discounts. Don't miss these Black Friday sales on makeup: 🛍️ Amazon: Up to 50% off select beauty products 🛍️ Bloomingdale's: 15% off beauty and fragrance 🛍️ Charlotte Tilbury: Up to 30% off select beauty products 🛍️ e.l.f. Cosmetics: 40% off sitewide 🛍️ Fenty Beauty: 25% off sitewide 🛍️ Glossier: 25% off sitewide 🛍️ Hourglass Cosmetics: 20% off sitewide 🛍️ Jane Iredale: 20% off almost all makeup and skincare 🛍️ Mac Cosmetics: 30% off sitewide with free gift 🛍️ Macy's: Up to 50% off select beauty products, including 20% off Lancome 🛍️ Nordstrom: Up to 30% off beauty products 🛍️ Pat McGrath: Up to 40% off with minimum spend 🛍️ Sephora: Up to 50% off select beauty products 🛍️ Tarte: 30% off sitewide 🛍️ Too Faced: Up to 50% off select beauty products 🛍️ Tower 28 Beauty: Up to 28% off with minimum spend, 20% off sitewide 🛍️ Ulta: Up to 40% off select beauty products 🛍️ Urban Decay: 25% off sitewide 🛍️ Violette_FR: 20% off sitewide 🛍️ YSL Beauty: 30% off sitewide #BlackFriday2023 #MakeupDeals #BeautySales #DiscountedMakeup #BeautyProducts #GlamUp #HolidaySeason #BestDeals #MustHaves #MakeupLovers #BeautyEnthusiasts #BlackFridaySales #ShopSmart

This ranking reveals some fascinating insights! Make up categories always being considered as low brand loyalty, due to the high competition and the fast-changing trends in the market. This ranking shows that some brands have successfully attracted the Gen Z generation, especially those that have made remarkable progress into the top 10 ranking. I would love to learn more about their market communication strategies.

Top 50 Makeup Brands Trending on Instagram 2023. I’ve just published a report looks at makeup brands performance on Instagram for all of 2023. For the past years I’ve published monthly lists of the top makeup brands trending on Instagram. These lists are completely data driven and based on followers, engagement, and growth over time. The full list includes 441 brands from all over the globe, including brands from 33 different countries across all continents. This list focuses on brands in the color cosmetics category. The report not only provides a ranking for makeup brands performance on Instagram for all of 2023, but it also provides expert analysis on current trends. This report is a must read for anyone aiming to keep up with what’s currently happening in the global makeup industry. Here in this post I’m sharing the top 50 from this special annul list created for my report, get the full report, in depth trend analysis and more by purchasing the full report on my website. Top 50 Brands Featured: r.e.m. beauty by Ariana Grande Rare Beauty SHEGLAM Flower Knows Cosmetics Romand Makeup A Murder Hindash Cosmetics Dasique Nekoyanin Karla Cosmetics Glossier, Inc. Lisa Eldridge Beauty Parfums Christian Dior Kaleidos Makeup CAIA Cosmetics Haus Labs By Lady Gaga TOM FORD BEAUTY MERIT Tower 28 Beauty, Inc. Cezanne about-face beauty Peripera ISAMAYA BEAUTY Fenty Beauty Canmake Nimya by NikkieTutorials Essence VIEVE Victoria Beckham Beauty Danessa Myricks Beauty Charlotte Tilbury Beauty Plouise Jill Stuart International Glisten Cosmetics Gucci CHANEL Todomoda Beauty E.L.F. BEAUTY Patrick Ta Beauty Natasha Denona Makeup CLIO Cosmetics USA Glamlite Cosmetics Made by Mitchell LAKA Westman Atelier REFY Saie MAKEUP BY MARIO Pat McGrath Cosmetics KIKO MILANO #mintoiro #makeup #instagram #report #trends #beautybrands #beautyindustry #cosmeticsindustry #socialmedia #datadriven #marketresearch #beautybusiness