Kinship ’s Post

Theater kids, you are ready for media relations. If you dabbled in improv, you already know the single best phrase to help you have greater impact when a journalist calls. "Yes, and..." is the creative juice that moves improv skits forward with plot and momentum. It's also the magic that helps you understand what kind of story the journalist is building and what roles your organization can play in how it is told. When I get an inbound media call, I always consider what I would have included if I'd made the pitch. Offer more than the requested quote or stat. Breathe life into it by adding the professional or lived expertise of confirmed and trained spokespeople. Add depth by offering a new perspective on an old problem. Empower and educate with access to the folks on the ground doing the day-to-day work. Get wild, former theater kids. All the media's a stage. #SmallAdventuresCommunications #PublicRelations #MediaRelations #NonProfitComms

Frustrating reality about media relations: Hard work doesn’t always result in press coverage ✅Timing ✅A reporter’s inbox, or workload, or interest level, or tolerance for sifting through pitches that day ✅ The story you have to pitch isn’t that strong, and your best efforts to shine it up and make it as relevant/newsworthy as you can just aren’t good enough this time ✅Breaking hard news ✅Breaking offbeat news Are all forces beyond your control that can impact whether your pitch breaks through or even gets read. If it didn’t go your way today, don’t let it throw you. Dust yourself off and get ‘em next week.

When it comes to public relations, how do you plan an event that satisfies both your client and target audience? Read the full article: From Soap Hobbyist to Virtual Event Pioneer ▸ https://lttr.ai/AHRlg #VirtualEventProduction #Smallbusiness

Honesty and transparency matter…

I recently spoke with a friend who was feeling more than a little frustrated with his former communications partner. The friend learned that the partner was representing several businesses similar to his. Needless to say, this led to a quick end to the engagement. He asked me how we handle such issues and I pointed him to our website. You'll find exclusivity as one of our client promises. We value relationships which is why you'll never see Derryberry Public Relations representing more than one business in any industry. Let's talk about it. #exclusivity #trust #communications #businessstrategy #takingcareofbusiness

Not sure when the right time is to get extra help with your marketing and public relations? We got you 🌱 If you relate to any of our Abbott Elementary memes, guess what? It’s time. Click the #LinkInBio to get on our mailing list and learn how to grow your message YOUR way 🌱 #WesternMass #WomenInBusiness #PublicRelationsAgency #Branding101 #AbbotElementary

This producer in a Top 10 media market is right. We just "get it!" Let us help you take the guesswork out of your public relations efforts and support you on this earned media journey. We've got decades of combined experience on this team and we know how to deliver results for our clients! #ClearyStrategies #DontMissTheMoment 

Help me celebrate!!!!!! I am honored to have been named LinkedIn 's Top Public Relations Voice. This recognition holds great significance to me. Let's continue to write and push forward, as the world is paying attention. Have a great weekend!" #levelupwithshallom #linkedintopvoices #publicrelations #businessethics

Every week, at least one celebrity or brand inevitably has a public relations crisis and their teams handle the situation to varying degrees of success. So what is the best course of action when a public relations crisis occurs? Read our latest blog post to learn our four do’s and don’ts to be aware of. #crisis #crisismanagement #transparency