Lucy Woolfenden’s Post

Which KPI is most important to you? 🤔 🎯 Leads or Marketing Sourced Revenue: The Great B2B Debate 🎯 In #b2bmarketing both are important. But which one deserves the crown? 🔍 Lead Generation: A Familiar Face - Leads are the lifeblood of sales pipelines. - They represent potential customers who have shown interest. - Tracking leads helps gauge initial campaign effectiveness. - But here's the twist: Not all leads are created equal. Quantity doesn't always mean quality! 📈 Marketing Sourced Revenue: The Deeper Metric - This KPI goes beyond the surface, diving into the revenue actually generated from marketing efforts. - It's about quality and impact, not just quantity. - This metric aligns marketing efforts directly with business growth. - It answers the big question: Is our marketing strategy truly profitable? 🤔 So, Which One Wins? - Leads are great for understanding immediate campaign reach. - However, marketing sourced revenue tells you about the long-term impact and ROI of your strategies. - In a perfect world, we'd balance both. But if you want to align closely with business growth, marketing sourced revenue might just be your go-to metric. 💡 What's your take? Share your thoughts! #b2bmarketing

You want to become in the top 1% of B2B Marketers? Just don’t do what the other 99% are doing. I've seen this more times than I can count. B2B companies base their entire marketing activities on a single strategy. → Low-intent lead generation, also known as capturing existing demand. Generate leads at a (relatively) low cost with a CR no higher than 5%. Then try to micro-adjust around the same strategy: - Optimise forms/LPs - Create better creatives - Try new email sequences - Optimise response time - Generate more volume - Lower lead cost Those same companies often bring in new hires, place them inside that box, and expect them to achieve something extraordinary to turn a failing strategy into a global success. It will never work. Instead, be willing to take two steps back, cut out volume, and start building from the beginning. 1. Create attention around your brand 2. Harness that attention to draw opportunities in. 3. Implement a conversion strategy to turn those opportunities into paying customers. There's no way around this if you're struggling with a high CAC. Skip or half-ass one of those steps, and you're back at ground zero. Remember, 99% of future buyers may not be showing any signs of interest now. #marketing #b2b #growth #dach

“In B2B, this won’t convert.” Before your prospects even contact you, what do they already know about you? It could be through a landing page, a social media post, a comment, or even a blog post. If you’re not focusing on these touchpoints, you’re likely missing out on countless untapped opportunities. So, don’t rely on AI or cheap content that can’t effectively present your value proposition. You’re not only ruining your reputation but also wasting money on marketing. Businesses will assume that if you don’t take your own work seriously or rely on cheap solutions, you won’t be able to provide real value to them. --------------------------------- Follow Junaid Raza 🇵🇸 for more insights and opportunities to drive your growth. #conversions #CRO #BPO #b2bmarketing #conversions #leadgeneration #clientacquisition #closing

Ever heard the saying, "Why choose when you can have both?" That's exactly how I feel about #demandgeneration and #ABM. Many compare these two marketing powerhouses, but they're the perfect pairing for maximizing your B2B marketing ROI. Demand generation casts a wide net to attract potential customers and build brand awareness. ABM focuses on personalized engagement with high-value accounts. Your goal dictates your choice. 👉🏾 Want quick wins and broad awareness? Demand generation is your friend. 👉🏾Want laser-focused big deals and long-lasting relationships? ABM is your answer. For example, if you're a software company, you could start a demand generation campaign by offering a free trial to attract leads. Then, you could use ABM to personalize the onboarding experience for those who fit your ideal customer profile. 💡 This way, you'll get more leads and ensure they're the right kind of leads—those who are more likely to become paying customers. In what areas of your life or work do you find the "Why choose when you can have both?" approach most valuable? #b2bmarketing #marketingstrategy

If you asked me how I feel about B2B marketing and Lead Generation, I’d say: "It’s great!" But if you asked me on a deeper level, I’d say: “B2B marketing has become more than just a strategy, it's become a mindset. I analyse sales funnels like I used to analyse movie trailers, and I get genuinely excited about optimized lead conversion paths. I now geek out over email CTAs, and I bookmark every compelling case study and webinar. It’s not just marketing anymore—it’s a fascination with how relationships are built, leads are nurtured, and value is delivered. How did I get here? Honestly, I feel like I’ve always been here! Inspired by Semrush #B2BMarketing #LeadGeneration #MarketingStrategy #GrowthHacking #SalesFunnel #InboundMarketing #DigitalTransformation #MarketingMindset #ConversionOptimization #MarketingLife #LinkedInMarketing #isurabhijayaram

B2B purchases involve intricate steps, and pushing prospects too soon can be counterproductive. The solution? Understanding and nurturing them through the buyer journey stages: Awareness, Engagement, Consideration, and Purchase. But how? 👁️ Awareness: Identify leads matching your buyer persona with lead scoring. Automate drip sequences to educate and prime them. 🤝 Engagement: Use behavioral data to tailor content. Zapier + Salespanel helps you deliver personalized experiences. 🔍 Consideration: Track intent-driven actions, then notify sales in real time. Convert MQLs effectively. 🚀 Post-sales: Keep customers engaged and prevent churn with post-sales nurturing strategies. Leverage automation for a seamless journey. 🌟 #b2bmarketing #leadnurturing #marketingautomation #salesjourney #customerretention

🔥🚀 Ignite Your B2B Demand Generation Engine! 🔥🚀 1️⃣ Attract your ideal customers with targeted campaigns that spark interest in your brand and solutions. 2️⃣ Educate potential buyers about the value you offer through engaging content and thought leadership. 3️⃣ Build a steady stream of qualified leads interested in your product or service, nurturing them into loyal customers. 4️⃣ Stand out from the crowd with compelling messaging that differentiates your brand and positions you as an industry leader. 5️⃣ Demand generation creates a sustainable foundation for your sales team, securing future growth and prosperity. 🔍 Don't rely on chance encounters. Create a proactive, strategic approach to attract and engage your ideal customers. 🔥 Think of It Like This: Demand generation is like building a fire. It starts with kindling (awareness), adds fuel (education), and ignites long-lasting warmth (qualified leads) for your B2B engine. 🔥 Ready to supercharge your B2B growth? 🔥 Let's ignite your demand generation together! Need help in demand generation? Reach out today! 🚀 #b2bmarketing #demandgeneration #b2bleadgeneration #b2bleads #demandgen #leadgenerationservices #manliticsb2b

In 2022-23, we have had three different coaches in B2B marketing, and hence the continuous success. What worked? 1. Funnel structure 2. Marketing structure 3. Sales support 4. Generating and closing BIG ticket 5. Authority building The only thing that we couldn't upgrade with their help - 'outbound'. Outbound had been our strength and our hunger to get better kept us hustling for more. But even after a lot of grinding in their framework, we still found our framework and approach getting higher ROI. In the end, clients need ROI. We were a little skeptical about the outbound thing in between, but, our team came with full energy and took the onus to make a jump, and May-June 2023 happened to be our breakthrough phase with our outbound skills, and since then there has been no looking back. We have saved (hundreds of) thousands of $ for our client and us, in paid ads, by - 1. Setting up the right outbound framework and building a pipeline with it 2. Closing deals at much lower CAC, and faster (+opportunity cost) Yes, outbound sounds very challenging in 2023, but, if you don't stick to it and keep hustling, you are looking at a lot of paid ad budget where competition and ad-cost and skill demand is simply growing faster than anything. Not against paid ads (we do that as well), but, cracking outbound has its own long-term benefits, and you don't want to risk losing that. Facing any challenges? Ask me over DM. #OutboundSales #Prospecting #b2bsales #ColdOutreach #ColdEmailing

If you’re a B2B org, chances are you could benefit from adopting an account-based marketing approach. However, getting started might feel like a mountain of work. ⛰️ You might be wondering: What tools do I use? What the heck is RevOps, anyway? Lead generation and demand generation are the same thing, right? How do I get on the same page with my sales and go-to-market teams? If you’re looking to kickstart an ABM program (or you’ve launched one but aren’t seeing the results you want), you’ve come to the right place. In our latest blog post, Tuff’s Director of Growth Richard Meyer explains how to supercharge your ABM strategy and scale your results 👇 https://lnkd.in/eiVwidEF #growthmarketing #accountbasedmarketing #abm #abmmarketing #b2bmarketing #linkedinb2b #performancemarketing

Lead gen isn’t just about numbers – it’s about building strong connections. At Markeo Marketing, we deliver strategies that turn prospects into partnerships and fuel your B2B success! 🚀 We understand that behind every lead is a potential long-term relationship, and our goal is to nurture those connections with tailored solutions that meet your business needs. 🎯💼 Whether you’re aiming to expand your client base, increase engagement, or streamline your marketing efforts, we’ve got the tools, insights, and data-driven approach to help you reach your goals. 📈✨ With Markeo, you’re not just getting leads – you’re gaining strategic partners ready to take your business to the next level. Let’s build a pipeline of opportunities together! 🌱 🚀 Follow for more actionable insights and tips #B2BLeadGen #SocialMediaStrategies #BusinessGrowth #b2b #b2bmarketing #b2bsales #marketingdigital #marketing #emailmarketing #emailmarketingtips #emailmarketingstrategy #emailmarketingcampaigns #emailmarketingsolutions #b2bmarketingstrategy #b2bleadgeneration #leadmagnet #b2bleads #b2bcontent #b2bgrowth #b2bcontentmarketing #b2bsales #b2bnetworking #b2bsocialmedia #b2bsolutions #digitalamarketing #markeomarketing #data #b2bdata