McCann Worldgroup UK & Europe’s Post

Some gems here.

2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.

Stress is horrific and dangerous. It can cause an adverse effect on your health, your wellbeing and your relationships. But not all stress is equal. Because when it’s born from a desire to satisfy your own or shared vision - rather than succumbing to the pressure and isolation of others - it can, as Si points out below, be a sign of giving a f*ck. It may not be cool to talk about ‘graft’ these days (which is very different to the dangers of ‘hustle culture’) but it’s still the foundation of standing any chance to make, do or create something special. We don’t talk about that enough. Not because I ever want to advocate for stress, but because I do want to celebrate craft, creativity and care. Or should I say, I want the people who act/claim they have all the answers to respect and acknowledge it … given they’ve never made any actual work and haven’t got the faintest idea what it takes or costs to make something proper good. Commercially, creatively, emotionally or artistically. So well done to everyone who put their work out there to be judged and criticised, regardless of the result. Few do. Few would. Because even though it’s business, it’s always - absolutely always - personal.

Matchweek 9, you were cold. And we don’t just mean the temperature ❄ Some shock results that we can’t wait to break down. Without further ado, let's get into it. The highlights 📸 AMV are back in full flow with a 16 goal battering of Anomaly. Just like the good old days. Big thanks to King Kennedy in top form again. There’s no stopping this man once he gets going ☄️ It’s not too late for them to claim that silverware 🏆 Whilst this obliteration took place, Ogilvy was battling their own war next door on pitch 5. An end to end game, ultimately ended by a small margin in Ogilvy's favour. Kelsall doing what he does best for the boys, present in every attacking and defensive move. Some seriously safe gloves from Matt Stott as well to keep the game in their favour 🧤 Another team in the battle for that top spot as they solidify themselves in 6th. With some big fixtures ahead, Ogilvy could also be making that final push for the title. A game with some history between We Are Social and VCCP 👀 Past comments from Jordain Edwards fueled the fire in We Are Social as they desperately wanted to get the better of VCCP. A shortage of goals, but not a shortage of moments. A star studded match as both sides rocked up with their strongest squad. W+K will be thanking WAS as they dominated VCCP, taking an early 3-0 lead. A contested match but WAS were in the driving seat and didn’t look rattled for a second. A well deserved win for the WAS. They’re back 🤯 A really important game for VCCP, they will have to hope some other sides make mistakes if they still have eyes for the double-double. No shows from Sticker 5 and McCann gift points to top spot holders Wiedens and title chasers Adam&Eve. Still feeling the weekend? Or just busy Mondays. We will let you make that decision. That’s a wrap. Sticker Studios 0 - 5  Wieden + Kennedy FutureBrand 9 - 11 Ogilvy Anomaly 6 - 22 AMV BBDO adam&eveDDB 5 - 0 McCann London We Are Social 8 - 6 VCCP Until next time, SECTA. #advertising #football #london

Today, the DCM team are at The Media Leader’s #FOAE. Michael Bensley, our Head of Client, discussed with representatives from Havas and INNOCEAN why Kia UK Limited’s partnership with #cinema has been so successful. Here are a few highlights: 🚀 This partnership spanned over 3 years, with Kia venturing into a new market (EV) and aiming for their message to stand out amidst competition and resonate with a premium audience. 👓 Quick and effective attention capture was paramount; cinema proved to be the channel with the highest #attention levels for brands, making it the preferred choice. 🎬 Kia acknowledged the potency of cinema and film, recognising its role in shared cultural experiences. They aimed to boost upper funnel metrics, identifying cinema as the optimal platform. 🗺 Local dealership sales were a priority; partnering with local cinemas facilitated this objective. 🎨 #Creativity drove their strategy; Kia sought to merge the physical and digital realms, exploring outdoor cinema initiatives to integrate their products. #startwithcinema #cinemaadvertising #thefutureofadvertising

When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.

If every agency wins AdAge's A-list local/regional/national/international Agency of the Year gold, silver or bronze award every year, then NO agency actually wins AdAge's A-list local/regional/national/international Agency of the Year gold/silver/bronze award every year. (Especially when it's mostly based on getting creative with the numbers, not how creative the work actually is. Heck, I should start submitting my CPA for this award, he's WAY more creative than I am when it comes to adding and removing 0s.) The fact is, the only agency that should easily win this award every year by creative default is still independent and it still shows Wieden + Kennedy. #Adage not #AdAge

A lot of #freshideas at UNIC - The International Union of Cinemas Cinema Days 2023 ✨ We’re excited we could be a part of over 150 attendees discussing what’s next for our cinema industry. Some of our highlights: 🎟️ Laura Fumagalli (Arcadia Cinema) brought an inspiring case study from Italy with the Cinema Revolution 2023 campaign which resulted in 32% growth for the summer months. 🍿 KINOPOLIS Management Multiplex GmbH expanded its cinema experience with sensorial delights - making popcorn production visible among many other fun renovations. 💡Kadri Kaldma (Apollo Kino) underlined the importance of changing and evolving together with the audiences to meet their needs - they have loads of options available to spend their free time. Cinema should keep up the pace, diversify, and attract the younger audiences’ attention with new, exciting content. Our Jenny Sidorova talked about her mentor experience so far with the UNIC Women’s Cinema Leadership programme 🌟 And, of course, one of our favourite topics — #FreshCinemaMarketing. Our dynamic marketing-business development duo (👋 Jenny and Guillaume Branders) facilitated a workshop on marketing trends and how cinema managers of today can start leveraging them. From influencer marketing to community building, from AI to TikTok - many great opportunities for cinema #branding and promotion 🤩 *If you’re curious about it, we also have a new resource for you: https://lnkd.in/dYjMtbAm #cinemamarketing #events #cinemadays

A whopping 82% of Cannes Lions International Festival of Creativity attendees feel that the festival has become more geared to tech companies than about creativity. "The overwhelming agreement that focus has shifted from creativity towards tech is, if not surprising, still a startling fact. I’d like to think creativity will always remain at the heart of the festival, and be the central tenant of what we do as a sector" - MullenLowe UK chief growth officer, Lucy Taylor. More insight's from MullenLoweUK's research here >>>https://lnkd.in/evcieU7r #advertising #creativity #marketing