Olivier Thivent’s Post

Roelant Prins and Martha Stewart on stage at the National Retail Federation Big Show in New York. 🔥Customer-centricity starts with understanding your audience’s needs and wants. That simple! 🔥Audience needs haven’t ACTUALLY changed too much, but how to deliver on them is a constantly evolving art and science. 🔥The level of investment needed to win in the competitive marketing space has skyrocketed. Content married with a really good product helps you cut through. 🔥Omnichannel is an obvious answer to meeting your customer’s needs. Don’t make your operational and technical challenges your customer’s problem. #NRF #adyen #retail #unifiedcommerce

🌐 Bridging the digital-physical gap is the key to crafting seamless omni-channel journeys. As echoed at World Retail Congress, it's about recognizing each shopper as a unique individual. nShift has been ahead of the curve, expanding capabilities in this realm for the past 2 years. #WRC2024 #OmniChannel #RetailStrategy #nShiftxWRC Our team is the ground, reach out to them: Jeroen Terheggen, Pieter Schalk, Gertjan Dekkers, Johan Hellman, Sean Sherwin-Smith, Gary Carlile and Philipp Goldberg

Know your shopper Personas and give your customers a smooth and personalized experience and increase your own RoI

🛍️ Understand your shopper Personas, discover where they stand in the shopping spectrum. 1️⃣ Exacting Shopper: They are discerning consumers who demands excellence in service? They prefer the convenience of online shopping and value personalized recommendations 2️⃣ Busy Shopper: Always on the move and juggling multiple commitments? They prioritize hassle-free experiences and switch between retailers based on their immediate need. 3️⃣ Social Shopper: They have a balance of online and in-store experiences, and valuing personal connections? They appreciate safe, seamless omnichannel experiences and prioritize data protection and ethical practices. 4️⃣ Laid-Back Shopper: They have a laid-back vibe of in-store shopping and show loyalty with minimal digital engagement? They are forgiving of mistakes but appreciate clear communication. Read more to craft smooth and personalized customer experiences for higher ROI ➡️ https://lnkd.in/dXxBasuz #OneCommunicationsPlatform #ShopperPersonas #OmnichannelCommunication

Travel Retail is the second fastest-growing sales channel for beauty products at 10 percent per year between 2022 and 2027, according McKinsey & Company in its 'The Beauty Market in 2023' report (https://lnkd.in/eszyEJFc). E-commerce is expected to continue to be the fastest-growing sales channel, at 12 percent per year. Consumers are increasingly shopping across price points and report that both online and offline stores influence their shopping behavior. Their preference for omnichannel -driven by the continued desire for in-store discovery and trial of products- is expected to continue to fuel legacy brands’ shift online and independent labels’ move into a brick-and-mortar presence. #travelretail #ecommerce #beauty #omnichannel TFWA (Tax Free World Association)

🛍️ Rethinking Retail for Gen Z: Unveiling the Future 🌟 🚀 Gen Z isn't just shopping – They're shaping the future of retail. The #retail landscape is transforming with the rise of Generation Z – the true "Generation Omnichannel." 🛒🌐 But there's more to Gen Z than their omnichannel prowess. They're reshaping the consumer landscape with a critical mindset towards #shopping and consumption, redefining what it means to be a savvy shopper. 🔄 Thrift and sustainability have taken center stage in Gen Z's shopping habits. Vintage and preloved markets like Depop and Vinted are capturing their interest, slowing down the cycle of new purchases and prompting us to reconsider the concept of "newness." 💳 Payment methods are evolving too! Zoomers are leading the charge, embracing buy-now, pay-later (BNPL) options by a staggering 123% more than before. 🔮 The future belongs to those who understand Gen Z's preferences and execute flawless omnichannel experiences. It's not just about what they buy, but also how they buy. The journey has begun, and the race to capture Gen Z's hearts and minds is on! 💪 #retailindustry #digitalbusinesstransformation #digitaltransformation #retailtechnology #retailexperience #omnichannel #omnichannelretail

Strengthening the construction of omnichannel strategies is one of my passions. There is no doubt that shoulder-to-shoulder collaboration with our clients and partners makes us stronger, and prepares us to generate better experiences based on ecosystems. I thank the Coppel team for their work, time and dedication to continue learning together. #omnichannelstrategies #hotsale2024 #retailexperiences

Lost in the aisles maze? 🌟 For customers lost in the aisles, there's no need to scatter pebbles like Little Thumb anymore. With Matcha's omnichannel experience, consumers can not only discover the product they need but also find it on the shelves in the blink of an eye! 🛍️ No more wandering aimlessly; now, finding their favorite products is a breeze! It's all about bringing consumers closer to that personalised, seamless shopping experience they crave. 📍 And it's not just shoppers who benefit; sales teams of mass and travel retailers save time too, thanks to easier product locating. Let's make shopping easier for everyone! #retailtech #matcha #sales #shopperexperience

Ever wondered what goes on behind the scenes of online holiday shopping around the world? 🚀 Dive into 25 invaluable omnichannel insights, each reflecting the diverse and vibrant holiday shopping scenes across EMEA, LATAM, WE, and APAC regions. Explore the magic of global shopping! 🎄 Dive into our 25 Days of Holiday Insights starting now. Check out our Holiday Advent Calendar for more 👉 https://lnkd.in/d5AksnUB #25DaysOfInsights #HolidayInsights #SeasonalShopping #RetailRevelations #RetailDiscoveries

🔔📚 Straight-A Strategies: 3 Keys to Success for Back-to-School with Forever 21, Trina Turk, Amazon Today and Old Navy! 1️⃣ Unleash Authenticity: Gen Z can spot authenticity a mile away. Embrace your genuine self, share relatable content and build meaningful connections. 2️⃣ Embrace Omnichannel: Simplify shopping with a blend of digital and brick-and-mortar tactics. Customize your approach to suit local preferences, finding the sweet spot between innovation and cost-efficiency. 3️⃣ Remain Genuine & Stay Current: Engage effectively with Gen Z on platforms like TikTok by initiating meaningful conversations, making your products inclusive and showcasing unwavering dedication. ⭐🚨To dive deeper, head over to our YouTube channel: https://hubs.ly/Q01_35Qq0 #BacktoSchool #Retail #Marketing #Ecommerce #Omnichannel CC: Scott Silverman, Allan D., Emily Wander, Jill Dvorak, MBA, Farzana Nasser, Katja Teichmann, Maeve Billings, Ben Price