Pinterest Business reposted this
Before you can capture and measure someone’s full attention, you first need to understand how attention works. New research from Amplified Intelligence and Pinterest, uncovers, for the first time, how advertisers can harness the combined power of “active and passive attention” to drive actions like site traffic. Read Amplified Intelligence's latest piece on the power of Passive Attention by Karen Nelson-Field PhD 👉 https://lnkd.in/gdEjTPtZ
Active Attention has often been the principal focus of the Attention Economy in recent years. However, there is more to consider and strive for especially for businesses with diverse brand requirements. In this article by Karen Nelson-Field PhD she dives deep into recent work with Pinterest to highlight that by strategically leveraging both Active and Passive Attention, brands can achieve a balanced approach that supports immediate engagement and long-term growth. Discover more here https://lnkd.in/gYPZQyeH #amplifiedintelligence #attentionmetrics #attentioneconomy
