Pinterest Business

Pinterest trifft Gen AI und möchte Google und Meta im Ad Game mehr Konkurrenz machen – pünktlich zur Holiday Season 🍂! AI-gestützte Werbelösungen und Promotions sollen das Werben vereinfachen und den Lower Funnel fokussieren, um mehr Conversions zu pushen. Pinterest präsentiert mit der Performance+ Suite und Promotions innovative Tools, die es Marken und Advertisern erleichtern, ihre Kampagnen zu optimieren und den ROI zu steigern. Besonders zur Shopping-Saison, wie dem bevorstehenden Black Friday, könnten die Funktionen mehr Advertiser locken. Hier gibt es einen Einblick (alle Details zu Pinterest Presents findest du im Beitrag in den Kommentaren). 🎯 Die Performance+ Suite liefert KI-basierte Automatisierungen, die bis zu 50 Prozent weniger Aufwand und bessere Ergebnisse bieten sollen – von Conversions bis hin zu Katalogverkäufen. 🎯Promotions: Personalisierte Angebote können Conversions laut Tests um fast 13 Prozent steigern. 🎯Kreative KI-Tools: Marken können mit der Gen-AI maßgeschneiderte Hintergründe für ihre Produkte generieren lassen. Mit über 522 Millionen monatlich aktiven Usern weltweit, davon 19 Millionen in Deutschland, ist Pinterest eine relevante Plattform, um Markenprodukte zielgerichtet zu präsentieren; immerhin ist die Kaufintention im Entdeckungskontext meist gegeben, wie Pinterest-Deutschlandchef Martin Bardeleben weiß. Die Integration von Lower-Funnel-Strategien und die stetige Weiterentwicklung der Shopping-Funktionen, aber auch Creator-Optionen (Stichwort: Collages remixen) machen Pinterest zu einer Plattform, die für Creator wie Advertiser nur an Relevanz gewinnen wird. Bist du regelmäßig auf Pinterest aktiv, vielleicht sogar als Advertiser? © 📷 Pinterest via Canva

Don't miss out! Performance in a Privacy-Centric World. Get the tools you need to take control of your data collection and measurement, increase visibility and optimize your marketing campaigns—without relying on third-party cookies. It's all happening live! Register now 👉https://lnkd.in/gZ28Y9QN 🗓️ Tuesday, September 17, 2024 at 8am PDT | 11am EDT

How did KLM use Pinterest to boost sales? - With Premiere Spotlight, they maximised visibility, driving direct response actions like flight bookings and add-to-carts - With retargeting campaigns, they ensured higher conversion rates and kept KLM top-of-mind with potential travellers The result? +5.9% incremental lift in add-to-cart actions and 77% improvement in checkout CPA YoY. Keep reading for a look at KLM's full strategy from 🛫 take off to 🛫 landing 👉https://lnkd.in/gJv6u3Tr KLM Royal Dutch Airlines, Femke de Zeeuw, dentsu

Pinterest reported Q2 2024 Earnings today. Here are some highlights: 📍Robust Revenue Growth: $854 million – an increase of 21% revenue growth as Pinterest gained share of advertising budgets with some of the world’s largest brands. 👯 User Growth: Another all-time high of 522 million Monthly Active Users, a 12% increase year-over-year, with growth in all regions and user cohorts. 🛍 People are shopping on Pinterest: It’s easier than ever to shop on the platform. From new experiences, like Shop the Look Video and filters that help users find items on sale, Pinterest is more fun and personalized than ever. 🤖 The power of AI: Pinterest’s AI-powered ad stack is driving performance for advertisers. New AI-enabled and automation tools, like Performance+, simplify campaign setup and drive results.

Watch Carley Caldas, VP, Brand Marketing & Media at eos Products, share how Gen Z turns to Pinterest for product discovery—and what this seamless shopping experience means for your brand.

Everyone needs a Personal Board of Directors. I am incredibly lucky to have go-to advisors who are remarkable leaders and people I trust deeply. Thank you to The Wall Street Journal’s Sarah E. Needleman for giving me the space to give credit where credit is due – to a few of my most trusted mentors and friends: Carlos Rodriguez, Dana Bowers, Laura Alber, and Michael Rich. https://lnkd.in/gyMY_gzA

Collages are a new way to cut, mix and arrange products together within a single Pin. Hear it straight from Paul Toms, CMO at Wayfair: Pinterest’s curated content and new collages product can help your brand connect with Gen Z, offering advertisers a hyper engaging way to reach this key audience of young shoppers.

Before you can capture and measure someone’s full attention, you first need to understand how attention works. New research from Amplified Intelligence and Pinterest, uncovers, for the first time, how advertisers can harness the combined power of “active and passive attention” to drive actions like site traffic. Read Amplified Intelligence's latest piece on the power of Passive Attention by Karen Nelson-Field PhD 👉 https://lnkd.in/gdEjTPtZ

Are you working on your 2024 holiday strategy? 🎁 We can help! Many people use Pinterest as the central hub to all their holiday plans. In one place, they can find inspiration, save ideas and start shopping. How do you reach these high-intent shoppers? Martin Svensson director of retail sales at Pinterest Canada is sharing everything you need to know to build your Pinterest holiday strategy. Check it out via Retail Insider ➡️ https://lnkd.in/gPJ-EypY

“We love Pinterest as a platform for our users to be able to discover, consider and buy the items that are available on eBay.”📌 Nidhi Gupta, Global Head of Paid Media at eBay, shares how Gen Z is on Pinterest to discover products that match their personal styles and aesthetic—and what this means for advertisers.