What a night! Rethink was awarded Campaign UK's Global Independent Agency Of The Year. We’re incredibly proud of every Rethink office and honoured to have won in a category with 6 other amazing nominees.
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Owner at ESE Consultancy | Forbes 100 Environmentalist| TEDx | Founder at Charity Fashion Live|Co-host of Mixed Up podcast| Professional Speaker & Host
B Corp Month has begun, and I’ve just finished developing a campaign with my client L’OCCITANE Group that celebrates the brand joining the B Corp family. When I work with clients that have made the decision (and done the work) to become B Corp, I am really proud to be part of their ongoing journey and commitment to society, people, planet. I get to help my clients talk about their mission to uphold high standards of social and environmental performance, about transparency and accountability, but also about the rigorous assessment of their businesses impact that is actually required to attain, and maintain this accreditation. I relish all of it. To become B Corp requires a transformational mindset within a business and in my experience, it also requires many businesses to take on the role of a responsible educator, as well as being active listeners of their audience. This part of my work as a consultant, who is (and it's no secret) fascinated with human behaviour and behaviour change, is incredibly rewarding. It’s the sweet spot where I can help with the conversation between brand and citizen that moves everyone forward. If you’re working for a business that is interested in becoming B Corp, or one that wants help talking about their ambitions and ongoing progression with sustainability goals, get in touch. #Thiswayforward #bcorpmonth #esg
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BLURRED IS: DIFFERENT “This year we were recognised as a ‘Consultancy of the Year’ across the three areas that we ‘blur’, a very proud moment! We won both Corporate Agency of the Year at Provoke Media’s EMEA Sabre Awards and Best Agency for Corporate and/or Financial Comms at PRWeek’s Corporate, City and Public Affairs Awards. But we also won Best New Management Consultancy at the Management Consulting Awards in 2022 and were a finalist for Consultancy of the Year at the EDIE Sustainability Awards. We are first and foremost a strategic communications business, but our management and sustainability consulting skills ensure more robust and credible comms - essential in today’s highly regulated and increasingly scrutinised world.” – Stuart Lambert, Co-founder & Chief Strategy Officer “Our ‘difference’ value is not just about the positive impact we deliver via client work, but also about how we behave and operate as a business. We are purposely different, that’s what makes us a refreshing choice for employees and clients. And I’m proud that our mission of making a difference has been embraced by the industry, with us either being nominated or winning Consultancy of the Year awards every year since we launched.” – Katy Stolliday, Co-founder & Chief Client Officer “Our work is grounded in data. Hard facts, meticulously researched. Our ‘Assess, Address, Activate’ (AAA) framework is a fundamental part of how we operate. We help clients identify where they’re exposed, and what they’re doing well. We help them understand how to mitigate their most critical risks and set out where they could have a positive impact. All of which leads to a much stronger corporate narrative. Do right. Then tell right.” – Matt Peacock, Senior Partner #BlurredisFive #ESGP #Purpose #ConsultingMeetsCreative
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This Tuesday, in celebration of B Corp month, we organized a B Corp lunch for anyone interested in learning more about the B Corp certification to participate in. If somebody would have asked me some years ago if it’s possible that a certification for sustainable business practices can create internal engagement, I’m honestly not sure what I would have answered. Seeing the great turnout at the event really shows that it can, and since receiving our certification, I personally cannot see how it could not. So, how come that this certification creates internal engagement? For me, I believe it has to do with two things: it has a holistic approach to how it measures our impact on the world, and it looks both to the bigger framework and the small things that constitutes the picture. On Tuesday’s lunch meeting, this was clear when we talked about our B Corp roadmap for 2025. It’s about: 🌿 Making improvements in our local plant to cut emissions by for example switching to biofuel. But it’s also about making our office space greener, recycling and switching to an electric car fleet. 🤝 Being able to provide good terms of employment, such as a bonus system, possibilities to buy discounted shares in the company and closing the gender wage pay gap. But it is also about ensuring a good working culture focusing on a good work-life balance and encouraging smaller activities such as our much-appreciated lunch walks, yoga- and other exercise opportunities. 🙋️ Giving back to our local communities by for example implementing volunteer days, such as through our partnership with the Ronald McDonald houses. With that said, the B Corp certification does not in any way makes us perfect. But it helps us to guide the way and keep track of the things we do well - and the things we do not. The beauty in this is that it reminds us that every decision we make—big or small—matters. Whether it’s choosing eco-friendly office supplies, or cutting emissions from our production, we’re weaving purpose into our daily business operations. Big thanks to Damien Isambert for being such a great champion and ambassador of the Danone Impact Journey, our B-Corp commitment and for making this B Corp lunch happen ⭐ #DanoneImpactJourney, #bcorpmonth
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Are you leading the charge as a sustainability pioneer, dedicated to integrating eco-conscious practices into every aspect of your work? As commsHEROES, it’s our duty to advocate for sustainability, not only for our businesses and customers but for the greater good of our planet. This prestigious award seeks to honour individuals who champion sustainability, showcasing innovation, creativity, and a steadfast commitment to eco-friendly practices at the core of their projects. This award spotlights action-oriented individuals who have made sustainability a central focus in their marketing endeavours. Whether through ground-breaking initiatives or incremental changes, we’re seeking stories that exemplify best practices in sustainability, inspiring fellow commsHEROES to follow suit. To craft a compelling nomination, consider the following criteria: 🌱 Share insights into the nominee’s unwavering commitment to promoting environmental sustainability within the marketing field. 🌱 Highlight innovative and creative approaches to seamlessly integrate sustainability into marketing campaigns and initiatives. 🌱 Provide evidence of tangible and measurable results achieved in terms of environmental and social sustainability. 🌱 Illustrate how the nominee fosters collaboration and forges partnerships with stakeholders to drive collective action toward sustainability goals. 🌱 Explain how the nominee upholds ethical marketing practices, avoids greenwashing, and prioritises transparent and honest communication with customers and stakeholders. Let’s celebrate the pioneers of sustainability who lead by example, demonstrating that through conscious efforts, we can create a brighter, greener future for all. Get your nomination in before Monday 17th June 09:00. www.commshero.com/awards/ #commsHERO #marketingawards
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The events and experiences industry has a significant environmental impact, and a 6-8 month project often culminates in a one day event. We know that means we have to do more around sustainability. With the power of in-person experiences back in full swing following the pandemic, what can we do as agencies to continue striving for more sustainable activations? From rethinking the creative process, to prioritising rental and reuse where possible, the latest in Campaign Magazine UK's 3-part industry feature on sustainability explores the measures experiential agencies can take to meet sustainability goals, whilst retaining the ‘wow factor’ of in-person experiences. Learn more - https://loom.ly/_-QANh0 #Sustainability #Experientialmarketing #Experiences
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Founder + Co Director at Compass Studio | 2024 Finalist B&T Women in Media - Sustainability Champion
After never having entered an industry award, COMPASS STUDIO has three awards in just one year 🏆 🏆 🏆 ✔️ Winner of Mumbrella Sustainable Practices for 2023 ✔️ Winner of Australian Marketing Institute Sustainable Campaign of 2023 ✔️ Finalist SmartCompany Smart50 Places to Work What does this mean and why am I sharing this not so humble brag? Because we practice what we preach. I've always said that Compass has and always will strive to be a far better company internally, than we say we are externally – and the above proves that we are exceeding that benchmark. Third-party accreditations, auditing and acknowledgment means something, especially in the impact space. The sea of purpose-led is wide and deep, but where it counts is where businesses are willing to be independently measured, both internally and externally. We've done exactly that and are proud to say that the proof is in the pudding 🙌🏼 We’re deep in the space, and have skin in the game. Impact is, and always has been, our end-game. #awardwinningagency #purposeled #marketing
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🌟 Reflecting on a thought-provoking evening 🌟 Last week, we hosted an Amsterdam meet-up alongside our partners at Clean Creatives and Creatives for Climate , and it was an absolute delight! Heartfelt thanks to everyone who joined us. It was an enriching evening, connecting with like-minded creatives dedicated to championing climate action and exploring avenues to combat fossil fuel advertising. Here are some key learnings and insights we gathered from our Amsterdam meet-up: 💡Desire for change: The industry has genuine passion for effecting meaningful change and exploring actionable steps toward a sustainable future. More and more creatives are transitioning to freelance work due to ethical concerns surrounding fossil fuel clients and frustration with employers' failings when it comes to ESG. 🌱B Corp certification: The validity of B Corp sparked lively discussions, with opinions divided on its relevance. We (Hooton) still believe in the certification, and think there’s a real need. The world keeps evolving so of course at some points the qualification structure will lag behind, but B Corp is constantly working to stay up to date, with the next (7th or 8th?) iteration of the cert coming out this year. We have to be constructive with each other. B Corp provides a structure to help companies be more present in its day to day and therefore better across the board, whether that’s employee benefits, community involvement, charitable contributions, and of course the environment. 🧠 Need for nuance: Emphasising the importance of nuanced conversations surrounding certifications like B Corp and recognising the evolving sustainability landscape is crucial. While aligning with organisations genuinely committed to sustainability goals and boycotting greenwashing is paramount (they set the bar in terms of accountability), it's also essential to acknowledge that there are some companies we need to keep working with. Discarding them prematurely because they're not perfect yet risks leaving them behind in the journey towards sustainability. We'd love for you to join the conversation. Which insights resonate with you the most, and what do you think about them? #Sustainability #Amsterdam #CleanCreatives #CreativesforClimate #ClimateAction #Creativity #Community #BCorp #Freelancing #AmsterdamMeetup #ChangeMakers
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Absolutely blown away by the view here at ChangeNOW. It's hands down the best conference vista I've ever seen. And ChangeNow is like no other event I've been to. From the speakers to the exhibitors, it's just wall-to-wall inspiration. There's so much passion, ideas, investors, and positivity in this room, it's almost overwhelming. I’ve managed to distill down to 5 things that really stuck with me today: 1. Everything Paul Polman said was just spot on. And super interesting that the average age of board members is 65+. Getting diversity on boards really should be a priority for larger companies now. 2. Loved hearing about the sustainability changes happening at Accor, both the push up from the employees and the structure given by management, thanks to Brune Poirson. 3. Nancy Mahon from The Estée Lauder Companies Inc. was refreshingly honest about her team's learning journey - they're literally learning at the conference! (I could listen to her for hours) 4. The BBC presenter James Stewart share how important it is to acknowledge climate anxiety in kids aged 8-11. 5. Sherry Madera, the CEO of CDP, made a great point about data collection versus action. Companies need to be crystal clear on why and what they're collecting with data and how they're using it, because a dollar spent on collection, is a dollar not spent on action. What a fantastic second day in Paris. Can't believe there's more to come tomorrow! #sustainability #learning #CSO #sustainablehospitality
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Yesterday I was in the room where it happened. Where a group of UoE staff heard from renowned professor John Robinson. And I think it will be a day I will remember for a very long time. To steal Scott Davidson’s phrase, he ‘blew my socks off’. In one hour, we got a masterclass in organisational change. Jim has supported some of the most iconic HE institutions across the world to embed sustainability. No mean feat! It was a privilege to hear his advice at such a pivotal moment in our sustainable MarComms journey at UoE. Here are some of my key takeaways from my pages and pages of notes: 🌎 We cannot think of environmental and cultural elements independently. We should enter into initiatives trying to create a happy, healthy, more productive environment for people. It will organically become environmentally sustainable if we do this. 💼 There are no such thing as green jobs. All jobs are green. That’s why we are upskilling all MarComms staff at UoE in sustainable practices. It is everyone’s responsibility to make changes to meet our institutional goals and also to give us the knowledge our future careers. We are supporting MarComms staff to change the world and become change agents in their department but also in future organisations. Pretty cool eh? 🤝 We need to improve collaboration between academic and professional services (operations) staff to have real impact. This is where significant challenges lie. Our working cultures and structures are so different that collaboration is difficult. But co-creation that ‘floats’ above typical university structures can help. 📢 Sustainability often makes people think of sacrifice. Not very sexy or motivating. And the public are never told that things could be better. Only that we are in a climate crisis. We need to change the narrative to create excitement and inspire about the positive possibilities. It’s a good thing that Sarah Ford-Hutchinson and I are publishing the first chapter of our new guidance for MarComms stuff on narrative tomorrow. A step in the right direction! A massive thank you to Dave Gorman, Scott Davidson and the SRS team for inviting me to the session with John. It has given me so much inspiration for the future and how we embed wider change in our large staff community.
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Senior Events Professional | CN 30underThirty Winner - Class of 2023 | Creator of Live Experiences | Digital & Hybrid Event Expert
How can we manage ESG, while also continuing to design and deliver face-to-face experiences for global audiences? I ask this, as I’ve seen first-hand that there is still very much an appetite for attending in-person events, due to their invaluable networking opportunities, among others. Give our global client base here at Sledge, these ‘balancing act’ conversations and strategies have become commonplace, as clients increase their focus on doing good. We support them by, for example: 🌍 Highlighting the importance of incorporating ESG into global events. 🔍 Analysing their policies, and developing tailored solutions that reflect their ESG focus areas in the context of global events. 🫶 This may involve giving back to the host destination, through to measuring and tracking carbon emissions. In short, I don’t see global in-person events going away anytime soon, which means it's our responsibility as the event experts to step up, support, and educate, and it’s something we’re passionate about and committed at Sledge. If you’re interested in learning more about global events, in terms of doing good and their future, head on over to the company page, where I reveal some of my thoughts and predictions. #Sledge #globalevents #ESG #purposedriven #eventrends #eventprofs
While ESG is important to us, we also work with clients throughout the globe. So, how do we balance the two – in terms of achieving our own goals in this area and those of our clients, while also responding to attendees' desire to connect with their colleagues and peers from across the world, face-to-face? Leaning on her experience of working abroad of late, as well as skills gained through the ongoing development and application of our internal sustainability strategy, here Project Manager, Sophie Bowtell provides her take on these current happenings, shares her future predictions for global events, and more. #Sledge #globalevents #ESG #purposedriven #eventtrends #eventprofs
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