Samsung Ads’ Post

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🥊 Apple and Samsung are locked in a fierce battle for consumer attention, with recent ads making waves across the tech landscape. Samsung's response to Apple's misstep showcases the resilience of creativity in the face of adversity. At DMR, we're tracking customer sentiment and brand health with listening247 to provide actionable insights for brands navigating the competitive landscape. #BrandAnalysis #TechIndustry #listening247

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Best ads of the Week: #Durex calls all ‘explorers’, Samsung UnCrushes creativity. Week 3 of May was replete with impressive ads that had our attention. Samsung Electronics | #Manforce | #Nutrica | #Vadilal | #Whisper Read here: https://lnkd.in/gFyyAqFM #e4m #bestads #campaigns #advertising

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Samsung Electronics has jumped into the conversation sparked by Apple’s controversial 'Crushed' ad with a new spot for their Tab S9 series. The ad, carrying the message that "creativity cannot be crushed," aims to counter Apple's narrative and celebrate the resilience of creative expression. Reactions to Samsung's ad have however been mixed. Some feel that Samsung's message missed the mark, interpreting it as a direct attack on Apple's approach rather than a standalone statement. They argue that the ad seems reactionary and fails to highlight the unique features of the Tab S9. On the other hand, many believe Samsung effectively capitalized on the controversy, reinforcing their commitment to creativity and innovation. They appreciate the positive spin, seeing it as a reassurance to creatives that their tools and skills remain invaluable despite advancing technology. Now, we'd love to hear your thoughts! What do you think about reactive marketing? Did Samsung hit the right note with their ad, or could they have approached it differently? Drop your comments and suggestions on how Samsung could have responded better.