SODA’s Post

Some interesting trends are emerging. Explore the evolving category of rum for yourself in our rum trends deck below!

𝐓𝐨𝐝𝐚𝐲, 𝐰𝐞 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐜𝐨𝐟𝐟𝐞𝐞 ☕ 🤎 – 𝐭𝐡𝐞 𝐬𝐞𝐜𝐨𝐧𝐝 𝐦𝐨𝐬𝐭 𝐩𝐨𝐩𝐮𝐥𝐚𝐫 𝐛𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐰𝐨𝐫𝐥𝐝𝐰𝐢𝐝𝐞 🎉 Whether it's to kick-start the day, to push through the midday slump, or simply for the pleasure of its taste, consumer needs are numerous, and #coffee seems to be the answer to many of them. No wonder a market this large comes with equally fierce competition. 🌟 In 2021, we had the opportunity to redesign the Fine Foods segment for our longstanding client Mövenpick Holding AG, including its coffee ranges, creating a cohesive and distinctive brand identity. By establishing unique #brandproperties through color, fonts and visual category cues, we ensured the brand stood out among competitors. The result? A 20% sales #growth and a unified portfolio in the first year post-relaunch. 🚀 🧠 Brands play a vital role in helping consumers navigate choice overload. Through continuous #brandbuilding and the use of unique brand properties, they can differentiate themselves, making brand recognition easier – both on and off the shelf. ➡️ What's your favorite coffee brand, or are you on team tea? 𝘍𝘶𝘯 𝘧𝘢𝘤𝘵: 𝘞𝘩𝘪𝘭𝘦 𝘤𝘰𝘧𝘧𝘦𝘦 𝘪𝘴 𝘵𝘩𝘦 𝘴𝘦𝘤𝘰𝘯𝘥 𝘮𝘰𝘴𝘵 𝘱𝘰𝘱𝘶𝘭𝘢𝘳 𝘣𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘣𝘺 𝘵𝘩𝘦 𝘯𝘶𝘮𝘣𝘦𝘳 𝘰𝘧 𝘥𝘢𝘪𝘭𝘺 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘳𝘴, 𝘵𝘦𝘢 𝘳𝘢𝘯𝘬𝘴 𝘴𝘦𝘤𝘰𝘯𝘥 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝒕𝒐𝒕𝒂𝒍 𝒍𝒊𝒕𝒆𝒓𝒔 𝘤𝘰𝘯𝘴𝘶𝘮𝘦𝘥, 𝘮𝘢𝘬𝘪𝘯𝘨 𝘤𝘰𝘧𝘧𝘦𝘦 𝘯𝘰.3 . 𝘈𝘯𝘥 𝘵𝘩𝘰𝘴𝘦 𝘸𝘩𝘰 𝘥𝘪𝘥𝘯’𝘵 𝘨𝘶𝘦𝘴𝘴 𝘪𝘵 𝘺𝘦𝘵: 𝘸𝘢𝘵𝘦𝘳 𝘪𝘴 𝘯𝘰. 1 𝘪𝘯 𝘢𝘭𝘭 𝘤𝘢𝘴𝘦𝘴. 💦

The Future of Spirits: Key Trends and Growth for 2025 As we look ahead to 2025, the spirits market is poised for exciting developments driven by several key trends. Here are the biggest trends to watch: Premiumization: Consumers are increasingly gravitating towards higher-quality, premium spirits. This trend is particularly evident among younger generations, including Millennials and Gen Z, who are willing to spend more on unique and authentic experiences. The demand for limited exclusive offerings and innovative flavors is expected to continue, shaping the future of the market . Health-Conscious Choices: The rise in health awareness is influencing consumer preferences, leading to a growing demand for low- and no-alcohol spirits. This shift is not only appealing to health-conscious consumers but also presents opportunities for brands to innovate and cater to this demographic . Ready-to-Drink (RTD) Cocktails: The popularity of RTD cocktails is on the rise, particularly among younger consumers. This segment is expected to capture a significant share of the spirits market, driven by affordability and the desire for creative, premium experiences at home . Fastest-Growing Spirits Categories In terms of specific spirits, Tequila and Vodka are projected to be the two biggest categories by growth leading into 2025. Tequila continues to gain popularity, while Vodka is forecasted to register the fastest value and volume growth during this period . The Importance of Data and Insights In this dynamic environment, having access to data and insights is crucial for companies looking to navigate the complexities of the spirits market. By leveraging market data, businesses can make informed decisions that mitigate risks and capitalize on emerging trends. Understanding consumer preferences, market dynamics, and growth opportunities enables brands to innovate effectively and stay ahead of the competition. As the spirits industry evolves, those who harness the power of data will be best positioned to thrive in this competitive landscape. Let's embrace the insights that drive our industry forward! #GlobalData #SpiritsIndustry #InformedDecisions #BusinessGrowth #HealthandWellbeing #Tequila #Vodka #RTD

What’s next for food and drink in 2025? It’s not just about what’s on the plate—it’s about the story behind it. Dishes like gumbo and jambalaya are capturing attention because they feel nostalgic and exciting at the same time. Premium hot chocolate is becoming a year-round luxury, and even simple ingredients like Celtic salt are taking on new life as consumers crave authenticity and wellness. Read our blog for all the latest: https://lnkd.in/eEsyEtgU #TrendingFood

Shaping the Spirits Industry in 2025: Key Trends to Watch As 2025 unfolds, the spirits industry is at a pivotal moment, driven by shifting consumer values, global challenges, and bold innovations. Here are the key trends shaping the future: Sustainability as Strategy Sustainability is now a business imperative. Brands like Absolut Vodka and Patrón Tequila are leading with eco-friendly production, from carbon-neutral goals to water recycling. Consumers are choosing brands that align with their values, making environmental responsibility essential. Premiumization Prevails High-end spirits continue to dominate as consumers prioritize quality over quantity. Limited editions and elevated experiences from brands like Macallan and Clase Azul fuel this trend, even during economic challenges. RTDs Get Sophisticated Ready-to-Drink (RTD) cocktails are evolving into a premium category, driven by high-quality offerings from Cazadores and Cutwater Spirits. These products balance convenience with craft, appealing to on-the-go consumers. Wellness & Low-Alcohol Growth Mindful drinking is on the rise, with low- and no-alcohol options from brands like Seedlip gaining traction. The sober-curious movement signals strong demand for wellness-focused innovation. Global Flavors & Celebrity Influence Cultural exploration is inspiring new products like Japanese-inspired spirits from Suntory, while celebrity-backed brands like Teremana Tequila continue to captivate audiences through storytelling and star power. The Road Ahead In 2025, success hinges on innovation, authenticity, and adaptability. Brands that embrace these values will thrive in a competitive, rapidly evolving market. What trends excite you most? Let’s discuss in the comments!

The art and impact of cocktail rituals In an era where consumer experiences are paramount, the role of #cocktailrituals has emerged as an impactful way to build #brandawareness and recall. Rituals transcend mere preparation; they create meaningful connections and elevate the drinking experience into something truly memorable. 🍸 Creating Connection Through Ritual Cocktail rituals can be deeply rooted in tradition and are often infused with personal significance. Whether it’s stirring a classic martini with precision or garnishing a drink with a specific flourish, these acts create a sense of connection—both to the craft of mixology and to the people we share drinks with. This connection is essential in building a loyal customer base that values the experience as much as the product. 🍸 Enhancing Flavour and Presentation Rituals are not solely about aesthetics; they play a vital role in enhancing flavor and presentation. The process of muddling fresh herbs or carefully layering ingredients influences both the taste and visual appeal of a cocktail. This attention to detail not only heightens the sensory experience but also fosters a deeper appreciation for the craft behind each drink. 🍸 Storytelling Through Cocktails Every cocktail ritual carries a narrative, whether it pertains to its historical origins or personal anecdotes tied to its preparation. Bartenders and brands that effectively communicate these stories can engage consumers on a deeper level, turning a simple drink into a memorable experience. As customers become more informed and curious, the stories embedded in rituals add layers of depth to their selections. 🍸 Instagrammable Moments and Social Media In today's digital landscape, cocktail rituals are increasingly “#Instagrammable.” The visual aspect of preparation, from the glint of glassware to expertly crafted garnishes, is shareable content that aids in brand discovery. Bars embracing these rituals can leverage social media to enhance their reach, attracting a lifestyle-oriented audience eager for unique experiences. 🍸 Reviving Lost Traditions As cocktail culture evolves, there’s a resurgence in reviving lost cocktail rituals that resonate with today’s consumers. The revival of these traditions not only honors the craft but also invites a new generation to appreciate the artistry behind mixology. Cocktail rituals are an integral part of the drinking culture that shapes experiences, fosters connections, and enhances brand loyalty. As we continue to evolve in our approach to mixology, embracing and innovating on these rituals can create powerful narratives that resonate with consumers on every level. Pictured is one of my favourite cocktail rituals - Ago Perrone's martini trolley at The Connaught Bar in London. I share #tradeadvocacy & #onpremise insights. Follow for more.

The latest Bacardi Cocktail Trends Report projects significant shifts in consumer drinking habits and industry dynamics for 2025. The report combines Bacardi’s proprietary research with insights from The Future Laboratory (TFL), leveraging consumer surveys, bartender interviews and market data to identify five key trends Anne Kavanagh Mahesh Madhavan Martin Raymond #CocktailTrends #SpiritsPremiumization #DutyFreeSpirits #TravelRetailSpirits #GlobalSpiritsTrends #GlobalCocktails https://lnkd.in/gY5dwYZt 

January Drink Trends 2025 spotlight a dynamic blend of innovation and consumer preferences, shaping the beverage landscape with exciting opportunities. Pantone’s colour of the year Mocha Mousse is set to inspire comforting and luxurious drinks, while alcohol-free celebrations and wellness-focused launches cater to health-conscious lifestyles. Listening bars emerge as experiential hubs, offering brands a chance to showcase premium creations. From sophisticated cocktails to non-alcoholic innovations, January sets the tone for a year of evolution and creativity in beverages, with trends aligning to redefine indulgence, sustainability, and quality for diverse consumer tastes. Read more in our latest blog: https://hubs.li/Q032PcgR0 #DrinkTrends2025 #BeverageInnovation #BeverageIndustry #FlavourPerfected

Mindful drinking is no longer just a trend—it’s a shift redefining hospitality. Our founder, Emma Hutchison recently sat with Sophie Arundel at the Drinks Business and highlighted that 'Zebra striping is about meeting the modern guest’s desire for balance and inclusivity, offering indulgence without compromise.' With alcohol-free options driving a 38% revenue boost and higher spend per person at our sister venue, @NineLivesBar in London, it’s clear: premium zero-alcohol offerings aren’t just sustainable; they’re game-changing. 🌎️ At Sweet&Chilli, we’re helping brands embrace this shift by crafting inclusive, premium experiences that resonate with modern drinkers. Have a full read of the article here; #SweetandChilli #DrinksTrends #Marketingstrategy #noalcohol

Part of the Dry January club? Whichever way you’re sipping this month, our 2025 Cocktail Trends Report with Bacardi uncovers what's next for cocktail culture 🍸 A couple of trends featured.. : A New Era for Premiumisation - Celebratory moments are delving beyond the expected, as luxury cocktail experiences find traction with next-gen fandoms, in unexpected locations. : Informed Drinking - From mindful mixology to alcohol-free options, people are seeking meaningful, expert-led drinking experiences. Read the full report below for further insights 👇 https://lnkd.in/eTSxqnRG