Totango’s Post

Pear VC had their first GTM summit last week! 🍐 I had the "AI and Sales" section. Here's 5 lessons I took away from 5 great panelists: 1. Madisen Obiedo (GSB ) - Effective founder story telling is everything in the early days. Requires focus, refinement of ICP, and not hiring too early/too fast. 2. Ted (WorkRamp) - Assembling your BD team is not a 'silver bullet'. Requires iteration on hiring, training, and team structure. 3. Caroline Caselli (Moveworks) - Lack of deep understanding of customer problem = No sale. Important to identify customer pain points and situation. 4. Mollie Javerbaum (OpenAI) - Even when your product practically sells itself (😅), your team needs to be looking for unique ways to create new value for customers 5. Lauren McLaughlin (Prev Zoom-Okta-ZenDesk) - Measuring metrics is critical - everything from inputs (calls + emails) to connects to opps created to pipeline. This tells you inefficiencies to optimize in your sales process. My thought? (AI + Sales) is already powerful enough to generate the majority of your next quarter's top-funnel pipeline. Integrate early! 🚀

One of the toughest challenges go to market teams have is unifying their insights and processes. I'm looking forward to exploring this topic and how much sales teams are missing by not taking advantage of the amazing signals available to them. https://lnkd.in/gvXjJch3 Terminus. #reveops #salesops #revtech #salestech

Tech-led sales acceleration was on full display at yesterday's GTM Demo Day! The overwhelming response on social media and a whopping 200 registrations were nothing short of amazing. A big thank you to the companies who joined us. Here are some cool highlights: 🔥Chili Piper's Allan Cheow showed us how their intelligent scheduling software can dramatically increase your team's booking rates. 🔥AssetMule’s Justin Dorfman walked us through their powerful sales enablement solution, which ensures reps always have the latest content at their disposal. 🔥Journey’s Danny Chu demonstrated how sales reps can build a cohesive narrative using its sales enablement platform, with analytics to measure content effectiveness. 🔥Next Quarter's Rahul Shah showcased their AI-driven Account Planning solution which provides automated account research and uncovers hidden whitespace opportunities. It truly was an up-close look at solutions designed to remove friction and drive scalable growth. To all who attended - thank you and stay tuned for the next GTM Demo Day! For those who missed it, check out the recording here: https://lnkd.in/gFjA7Eb6 #Storylane #InteractiveDemos #SalesAcceleration #GTMDemoDay

Looking forward to speaking to Toplyne today at 9 AM PST we'll sit down for Ep 1 of Behind Revenue Lines. I'll will get into Deel's growth and international expansion focus around: 📈 Channels for revenue growth: Inbound vs. outbound vs. expansion 🗺 New geos: Go-to-market mechanisms for unlocking new geos 🚦 Signals: Informing upsell/team expansion ✨ GTM nudges: Sequence of sales & marketing touches that drive conversions & expansions ⚙ Tooling: Sales and marketing workbenches & workflows at Deel... ... and your hottest questions 🔥 Haven't registered yet? Link in join in comments #expansion #sales #webinar

If you're ready to take charge and become the master of revenue generation – then this RevGenius session is for you! Join industry experts Mark Lerner, Director of Growth Marketing at DealHub.io, together with Natalie Furness - Revenue Operations, Chief Revenue Officer at RevOps Automated, to discover how to capitalize on precise processes and cutting-edge tools to improve the accuracy and productivity of your sales strategy. 🔑 Key Takeaways: - Master the complexities of revenue management. - Use advanced tools like DealHub for growth and efficiency. - Sharpen decision-making for smarter revenue strategies. 💡 Get actionable tips and gain a competitive edge in revenue management. 📅 Don't miss out on this game-changing session! 🔗https://okt.to/MLIOxu #SalesOperations #RevOps #SellingSmarter

All products are unique, and no GTM strategy is the same. What are the stages for your go-to-market strategy? 🤔 Check out our tips and tricks with the link in the comments. Looking to connect with go-to-market pros and pioneers all over the world? Join the GTM Alliance Slack community 👇 https://lnkd.in/dxHHPgrb #gtmalliance #gtm #gotomarket #gtmstrategy

Every sales and marketing alignment conversation ever. 🤦♂️ "We need to be more aligned." Said every org ever, am I right? Well, last week we took one giant leap forward to doing exactly that. Salesloft announced the acquisition of Drift. What does this mean for sellers and marketers? ✅ Buyers get the unified and personalised experiences they want with quicker solutions to their problems. ✅ Marketers get deeper insight into buyers and higher quality pipeline. ✅ Sellers get to engage in-market buyers earlier with more personalized messaging via the buyer’s preferred channel. ✅ Revenue leaders get the predictability and repeatability they need in a unified revenue motion. ✅ Companies get better revenue outcomes. This isn't the end of the sales and marketing alignment conversation. It's only the beginning. Find out more: https://lnkd.in/eceWsSGJ #revenueorchestrationplatform #revtech #sales

Ops teams who use Outreach 🎯🔥  Marco Fortaleza, PMP, Senior Platform Operations Manager, shows us how to use Outreach to operationalize sales plays. When structuring sales plays, he considers three main concepts: ease of use, scalability, and the ability to track and monitor performance. With Outreach’s core features, ops can operationalize the player by using: 1️⃣ Sequences: The foundation of sales plays 2️⃣ Smart Views: Enhancing rep visibility 3️⃣ Performance Monitoring and Tracking: Leveraging sequence performance dashboard It's that easy! Now, who’s ready to optimize your sales plays with Outreach? 😎 #OutreachOnOutreach

👉🏼Which GTM approach is the right fit for your business? 👉🏼How will it affect team roles? 👉🏼Do you need to implement new technology? 🤘🏼The choice to work on your GTM strategy is only the beginning. At this year's GTM Partners Roadshow, we were reminded that sales growth is not a marketing problem, and it’s not a customer success problem: It’s a GTM problem. As long-time RevOps advocates, we’ve seen the impact that a holistic RevOps model can have on #GTM strategies. If you need new ways to attract customers (and, really, who doesn't?), here are five factors discussed at the GTM Partners Roadshow that help build solid GTM strategies. https://lnkd.in/gUJUGr3h Fullcast Amy Osmond Cook, Ph.D. Dylan Ferguson Amanda Fletcher Ryan B. Tyler Simons Aubrey Donnelly Brittany Davies, SPHR Spencer Ricks, M.A. #Revops #fullcastgotomarketcloud Lance Evanson #softwareandstrategy4gotomarketteams

The business model we love most? People-first GTM. Join us for a live learning session with people-first GTM pro {{linkedin_mention(urn:li:person:nLm4YSh4sK|Nick Bennett)}}, CCO at {{linkedin_mention(urn:li:organization:98319115|TACK⛵️)}}, to learn: 🧩 Why community-led growth is the crucial piece of people-first GTM 📈 How to use offers to drive real pipeline and revenue 📐 How to measure dark social and word of mouth https://lnkd.in/g6Gy-fVh