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Navigating the complexities of influencer marketing is crucial for consumer business startups. 🌟 Our latest article explores the legal challenges and strategies to protect your startup from deceptive practices and non-compliance. https://lnkd.in/gQNaNyPW We delve into the importance of contractual safeguards, emphasizing the need for explicit clauses covering disclosure, accuracy of claims, indemnity, and termination in influencer contracts to mitigate risks. Additionally, we highlight the necessity of due diligence and compliance by educating influencers on ASCI guidelines through workshops, educational materials, and regular communication to ensure adherence. https://lnkd.in/gPEix64w Managing legal risks involves establishing clear content guidelines, regularly monitoring influencer content, and taking prompt corrective actions to address any issues, thereby managing limited control and vicarious liability. By implementing these strategies, startups can effectively leverage influencer marketing while adhering to legal and ethical standards. Dive into our article for detailed insights. #InfluencerMarketing #Startups #LegalCompliance #ASCI #ConsumerBusiness #MarketingStrategy

Personal brand-building is (and has been) a valuable route to getting your name out into the professional world - getting in front of investors, placing yourself alongside a lot of smart people, and surrounding yourself with a like-minded audience. Friends and connections, Meridian, our startup, is considering offering anyone in KE the facility to build their personal brand with pro-grade equipment, supported by pro-grade editing, alongside some of Kenya's pro-grade influencers, completely for free (for the foreseeable future 😉). But before we launch our program, I have two questions for you; 1. If you're not already creating, what's stopping you today? 2. If you were to create, as soon as tomorrow, what would you want out of a "production-as-a-service" model? Would love your feedback in the comments -- feel free, otherwise, to DM me. :)

So don't micromanage an influencer's. I'm personally a big advocate of ensuring influencer or content creator work is authentic. Afterall, you've chosen them because they resonate with your brand, their content fits the tone of voice you want to achieve, or they have a great connection with their audience. If you start nitpicking, line by line, frame by frame, what this expert is trying to do (yes they are an expert), you dull the sparkle of why you chose them and produce content that ultimately screams an over-scripted ad. Ruining the authenticity behind what can make these partnerships truly powerful and authentic.

Best marketing strategy does not reside in expensive advertisement or AI tools or 30+ employee marketing team... It resides on this mindset to give value to customer and provide comfort, convenience and CARE! People never pay for a product, they pay for a solution to their problems. Follow your favorite coach @hafsathemarketer for more tips! . . . . . . #marketing #digitalmarketing #influencer #marketingtips #marketing #marketingstrategy #realmarket #realmarketing #real #pakistan #consult #consultants #consultant #marketingconsultant #publicfigure #smallbusiness #help #community #hafsathemarketer #hafsa #reviews #review #critique #confident #powerwoman #women #womanstyle #womanpower #controversy

In an industry saturated with content creators, who and what rises above the noise? Following Amplify's launch of Co.Labs, The Drum spoke to Amplify's Senior Talent Partnerships Manager, Lara MacAlpine, alongside other top marketing experts as they revealed the must-follow creators who will inspire us all in 2024. With over a decade of industry experience, Lara has a background in brokering talent, event programming, and amplifying PR campaigns for brand collaborations. Drawing on her knowledge of talented creators, Lara selected Ellie Delphin, sharing that, “Parisian Ellie Delphine is an influencer and stylist whose grid content focuses mostly on fashion and beauty. However, in her stories, she will often provide commentary on and have open discourse with her audience about recent fashion marketing campaigns, pop-culture conversations, and other cultural occurrences...” Read Lara’s full comment here: https://lnkd.in/eCNmyPYD with contributions from No Brainer - Search-driven Content Agency | B Corp’s Ella Howatson, DEPT®’s Claire Shalbrack, Don't be Shy’s Louise Buckley, Kairos Groups Mark Bellamy, Designwerk.’s Saha Saif, 2Heads’ Andrew (Bertie) Ager and THE FIFTH's Jessica Myers. Creators, influencers, talent and communities are an extension of a brand’s audience and have the power to influence everything from cultural relevance to buying decisions. That’s why we launched Co.Labs, an audience-first and culture-led approach to communities and partnerships, led by Lara Macalpine and Rachel M.. More here: https://lnkd.in/esx_t2Bd #BrandExperience | #ExperientialAgency | #TheDrum | #Creators | #InfluencerMarketing

Here’s Dmitri Cherner’s playbook for a profitable, scalable influencer program. First, identify your audience and find influencers that match. At Ruggable, his audience was women aged 30+ with kids, pets, and an interest in interior design. So Dmitri worked with moms, interior designers, pet owners, and lifestyle influencers that touched on all of the above. Next, the most important step of the playbook: Develop a broad creative brief. A lot of brands try to develop unique briefs for every influencer or type of creator. That’s not scalable. Instead, identify 1-2 briefs for 1-2 hero products. Craft prompts that apply to a large group of people. Here’s the prompt Dmitri crafted for Ruggable: “Tell an honest story about why a machine washable rug would make a difference in your life.” You want to give each influencer the space to be creative and tell their own personal story. On our webinar last month, Dmitri said brands should treat briefs like building a house for influencers to live in. The brand puts up the walls, finishes the roof, and installs the appliances. But the influencers get to make the space their own. They move in and decorate. You’re providing guidelines (don’t make false claims, don’t exaggerate, talk about this product and not that other one). But you’re not being prescriptive. You’re not writing new talking points for every single influencer. Influencers should be able to paint the walls and style their own furniture. They need room to play! Encouraging your partners to be creative and talk about their own authentic experience is powerful. Better briefs. Broad prompts. Profitable programs. Simple. Check out more insights from our webinar with Dmitri in the video link below.

The Link-Building Evolution No longer is link-building solely about quantity; in 2024, it's a fusion of quality and creativity. My journey commenced with a mindset shift, perceiving link-building as a facet of relationship-building. 🤝 Building Relationships, Beyond Links The pivot involved cultivating authentic connections with industry influencers and thought leaders. Meaningful dialogues and collaborative content creation naturally attracted links—more than backlinks, they were endorsements from respected voices in my field. 🌟 Influencer Collaborations: A Strategic Win Collaborating with influencers proved transformative. Co-creating mutually beneficial content allowed us to merge audiences and expertise, resulting in high-quality backlinks from domains I once deemed unattainable. 📱 Harnessing Emerging Social Platforms Being an early adopter of emerging social platforms paid dividends. Establishing a presence and active community engagement opened new networks and backlink opportunities, still undiscovered by many. 💡 Key Insights Quality Trumps Quantity: A single high-quality link from a trusted source surpasses dozens of low-quality ones. Relationships Are Key: Genuine connections lead to sustainable and valuable link-building opportunities. Early Adoption Advantage: Embracing new platforms provides a head start in the link-building game. 🔮 Looking Ahead As 2024 progresses, my focus remains on innovative and ethical link-building. It transcends mere SEO enhancement; it's about weaving a network of connections that benefits all involved. #Sheikh-Umair CEO Sparkle SEO Agency.

Brands fu*k up creator partnerships all the time. And it's embarrassing. Brands will never see ROI if they... 1) Focus solely on vanity metrics > audience fit 2) Don't create an in-depth repurposing strategy 3) Write scripts creators have to follow word-for-word 4) Offer 'visibility' instead of monetary incentives 5) Change the aim of the campaign AFTER posting 6) Try to dictate the type of content being shared 7) Ignore advice around posting / distribution A lot of companies have the right idea. But their execution is crap. It's predicted that marketers will spend $7.14+ billion on influencer marketing in 2024. Instead of dictating what you think will work... ASK the creator themselves. COLLABORATE with them. LISTEN to their insights. Don't let a creator partnership with huge potential go to waste. It's not that 'influencer marketing doesn't work'. It's that you aren't doing it right.

This week at UXMI.org we are focusing on social media marketing with our members! Join us to be part of this community and learn how to use UX Marketing for your startup. “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who do not just support you and stay with you but inform your thinking about ways to WOW your online presence.” —Sean Gardner, Forbes #1 Social Media Power Influencer #startups #socialmedia #onlinemarketing #businesstips #marketing #ux #uxmi

🚀 Exciting Milestone for enara! 🚀 I’m thrilled to announce that enara (https://www.enara.co/), the innovative startup that I support as a Product Advisor, has officially launched its website! 🌟 This is a major leap in our mission to help content creators turn their passions into profit. With over 50 million creators worldwide, standing out and making a living from your passion is no small feat. Creators often face challenges like: - Finding sustainable revenue streams - Partnering with the right brands - Creating content that aligns with their vision The market is flooded with one-off brand deals and affiliate programs that offer minimal returns, lacking the stability needed for a full-time business venture. That’s where enara steps in. A comprehensive creator commerce platform offering: - New revenue model with creator commerce rev-share - Effortless product selection and curation - Frictionless store creation - Streamlined logistics and fulfilment - Community connections and collaborations - Creator mentorship and coaching (led  by Terri Linder) I’m immensely proud of the enara team for their hard work, creativity, and dedication to our vision. I first met Mohamed Aziz (Founder & CEO) on a chilly evening outside a Starbucks in Soho just before Christmas. His passionate talk about creator commerce won me over instantly. Since then, I’ve been working with him on product strategy and execution. Mohamed has assembled an impressive team so far (Terri Linder, Rana Reda, Izzy Prior, and Jake Clarke), and we launched a beta Content Creator shop only a month ago. We’re continuing to expand our team every month. We’re now hiring for: - E-commerce Operations - Head of Brand Partnerships - Creator Community Manager - Copywriter - Social Media Manager We’re also seeking local, independent manufacturers to join our network! A special thank you to our early adopters and supporters for believing in us and providing invaluable feedback. We’re in the process of defining the enara brand and preparing for market launch. Stay tuned for updates! The journey has just begun, and we are excited for what lies ahead! Visit https://www.enara.co/ to learn more. #CreatorEconomy #CreatorCommerce #Ecommerce #TechStartup