SURROUND Podcast Network reposted this
Navigating today’s complex b2b communication challenges requires more than just data—it demands storytelling. 🌟 Amanda Schneider, LEED AP, MBA, teams up with Dr. J.J. Peterson from StoryBrand to break down the crucial skill of "managing up." As the number of decision-makers grows, mastering clear and compelling communication has never been more important. 🎧 In this episode, you’ll learn: • How the StoryBrand framework simplifies communication and builds consensus. • Why positioning your audience as the hero drives engagement and action. • Techniques for using empathy and authority to influence decision-makers. Discover actionable strategies to improve your communication and guide your team toward success. Listen here: https://lnkd.in/eu5V79sc. Special thanks to our sponsors, Mannington Commercial, THE MART, and NeoCon, for supporting this season!