Cultural Attractions of Australia

Check out the latest edition of our trade newsletter: https://lnkd.in/eCtYXyWd It includes the announcement of a new behind-the-scenes experience at National Gallery of Victoria, a spotlight on accessibility across our member attractions, and a reminder to get in touch if you'd like a tailored online training session. Cultural Attractions of Australia Image credits: NGV Photo Tim Carrafa I Accessible Gold Panning Sovereign Hill I Capital Hill Canberra Tourism Australia #TourismAustralia #CulturalAttractionsofAustralia #accessibletourism

The past few days in Sydney have truly reinforced Destination Australia’s theme: We Are the Australian Tourism Industry. My week began with a Cultural Attractions of Australia Board Meeting, where we were joined by Penny Fowler, Chair of Tourism Australia, and Karen Fitzgerald for valuable discussions on cultural tourism. It was also fantastic to see so many CAOA members from across the country at Destination Australia (I missed that photo opportunity, but with 800+ delegates, that was a challenge!). A highlight was watching Sara Quon from Sovereign Hill on the CEO panel, sharing valuable insights. Beyond the conference, we enjoyed a members' catch-up, reconnected with colleagues, and experienced the final rehearsal of Opera Australia's Guys & Dolls on Sydney Harbour—a powerful reminder of our world-class cultural tourism offerings. These moments highlight the strength of our industry and the incredible people and collaborations that drive it forward. #WeAreTheAustralianTourismIndustry #TourismAustralia #CulturalAttractionsofAustralia #DestAus25

Last week, Cultural Attractions of Australia participated in Tourism Australia Signature Experiences of Australia India Showcase, where we engaged with luxury travel advisors and media. I had the opportunity to showcase the rich cultural depth within our collective, which was incredibly well received. Key takeaways? Indian luxury travellers are seeking diverse cultural experiences and exploring beyond Australia's east coast. They are so much more than a VFR market – they are actively looking for authentic, immersive travel experiences. Exciting times ahead! A big thank you to everyone who made us feel so welcome! A huge thanks to Karen Fitzgerald, the Tourism Australia team, the STO representatives who joined us and my Signature Experiences of Australia colleagues. #CAOA #CulturalTourism #SeeAustralia Nicole Mitchell Penny Rafferty GAICD Sarah Myers Cherie Hutchinson Susan Coghill Nishant Kashikar

What an incredible start to our UK trip for Cultural Attractions of Australia and the Signature Experiences of Australia team. Last week’s meetings with trade and media partners, along with connecting with Tourism Australia and the State Tourism Organisation teams in London, showcased the strength of Tourism Australia's efforts and the immense value of being part of a collective. We’re excited for another productive week at Tourism Australia's UK/Europe Marketplace event, building meaningful connections and exploring future collaborations. A big thank you to Karen Fitzgerald for making this happen, and to my SEA colleagues Sarah Myers and Nicole Mitchell.

We're excited to announce the launch of Cultural Attractions of Australia's new corporate video https://bit.ly/3YHYFCE. The video showcases the unique and immersive experiences offered by our collective and brings to life the stories and hidden gems behind Australia’s most iconic cultural landmarks. Watch the video to discover how cultural experiences can add layers to travellers itineraries. Adelaide Oval Art Gallery NSW Australian Institute Of Sport Australian National Maritime Museum Australian Parliament House Australian War Memorial Bangarra Dance Theatre Fremantle Prison Melbourne Cricket Ground Mona - Museum of Old and New Art National Gallery of Australia National Gallery of Victoria National Museum of Australia National Portrait Gallery, Canberra Opera Australia Port Arthur Historic Site Management Authority Queensland Art Gallery | Gallery of Modern Art The Sovereign Hill Museums Association Sydney Opera House Department of Parliamentary Services Video produced for Cultural Attractions of Australia by Rob Norton https://bit.ly/3AkpJhQ

Just finished up the first day at ATEC Meeting Place on the Gold Coast! A productive day of connecting with buyers and catching up with industry colleagues Great to see several Cultural Attractions of Australia members here, showcasing their attractions. Looking forward to Day 2. #ATECMP24 #CulturalAttractionsAustralia Julieta Lopez Danielle Neil Scott Bray Paul M. Catherine Hughes Sarah Duthie Hyewon Chang Amy Walsh John Quertermous

Cultural Attractions of Australia held their Annual General Meeting yesterday, marking the end of a successful three-year term for John Quertermous as Chair. We are grateful for John’s exceptional leadership during this period and are pleased that he will remain on the board. We also extend our sincere thanks to Anne McVilly for her dedication and service as Treasurer. We're excited to announce that Angelique Brcic from Mona has been appointed as the new Chair, and Tristan Hoffmeister from National Portrait Gallery, Canberra will step into the role of Treasurer. Additionally, we welcome Rachael Hammond from Art Gallery NSW as our newly elected board member. With their collective expertise and commitment, we look forward to continuing our work to enhance and grow cultural tourism in Australia. We are excited about what lies ahead and remain committed to advancing our shared vision for Australia’s cultural attractions.

Great to see so many members of Cultural Attractions of Australia attending G’day Australia 2024 in Western Australia! It's a fantastic opportunity to connect and share exciting news about our attractions and the unique tourism experiences we offer to over 300 travel agents from around the world. If you get the chance make sure you visit Fremantle Prison. Hannah Code Danielle Neil Natalia Portocarrero Granwal and thanks Scott Bray for the photo. Sydney Opera House Adelaide Oval The Sovereign Hill Museums Association Opera Australia Tourism Australia

We’re thrilled to share that Cultural Attractions of Australia made its debut at Tourism Australia’s #AustraliaNext showcase in Cairns/Gimuy! It was an incredible opportunity to connect with incentive buyers from around the globe and showcase the unique experiences, venues, and activities offered by our members. https://lnkd.in/dYEY5fdg The support from the Australian business events industry was fantastic, highlighting our commitment to delivering outstanding incentives and welcoming international clients. Australia truly has it all – There’s nothing like Australia for Business Events! Business Events Australia Stone Liu Kellie Howard AFMEA Elle Reinehr Sarah Myers Liz Knowles

We’ve just wrapped up our annual Cultural Attractions of Australia Member Workshop, bringing together nearly all our members and welcoming two new additions! We missed those who couldn’t join us this year. The collaboration and commitment to cultural tourism among our members is truly remarkable. A highlight was witnessing their willingness to share, learn and connect with each other - truly inspiring. It was fantastic to hear from Karen Fitzgerald and Minta Burn from Tourism Australia, Bookable Tourism and Troy Casey from Blaklash. The workshop was made even more special by immersing ourselves in the Queensland Art Gallery | Gallery of Modern Art 'Iris Van Herpen: Sculpting the Senses' exhibition. Stunning. Thank you to everyone for a memorable event. We need longer next year!