Yesterday, we kicked off the APG School of Strategic Goodness with Daniel Cameron's session on How to Better Define Problems. We chatted hot dog eating contests, among other things, with attendees from Halifax to Edmonton to Mexico City. Our next class will take place on Wed, Feb 12th with Jon Crowley, Head of Strategy FUSE Create where we'll learn to go beyond endlessly googling “product name + insights” to get to better findings, strategies and outcomes. Register today: https://lnkd.in/gwmHKUWU
Account Planning Group of Canada - APG Canada
Advertising Services
Toronto, Ontario 3,199 followers
The APG Canada is an independent, not-for-profit organization led and supported by Canada’s top planning practitioners.
About us
The APG Canada is an independent, not-for-profit organization led and supported by Canada’s top planning practitioners. We are dedicated to elevating the calibre of Canadian planning across the country as well as increasing its influence both in Canada and abroad. Run by planners, for planners, we aim to create a sense of community across agencies and sectors. Our members look to contribute to our community by sharing their knowledge, experience, and energy. Connected by intellectual curiosity and a passion for our work, we are a resource, meeting place and guiding light to the Canadian planning community. Our main activities are events, training and membership. Since it was founded in Toronto in 2013, the APG has steadily extended its reach beyond the borders of the GTA, and now is proud to have board members from Montreal and Vancouver.
- Website
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http://www.apgcanada.ca
External link for Account Planning Group of Canada - APG Canada
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 2013
Locations
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Primary
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2252 Gerrard St E
Toronto, Ontario M4E 2E1, CA
Employees at Account Planning Group of Canada - APG Canada
Updates
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This week on The Gen-Z Glossary, Ishfar Munir unpacks the word 'core', differentiating between 'aesthetic cores' 'emotional cores' and 'social cores'. Check out his video on our TikTok @apgcanada or watch on browser here: https://lnkd.in/dGyFqR5f Want to submit requests for new Gen-Z Glossary videos? Join us on slack! https://lnkd.in/gHj45F-b
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APG members: Log onto the APG dashboard and grab your promo code for $5 off the ticket price. Plus, the first 20 that purchase will have the chance to win a free ticket. Not a member? Join today. https://lnkd.in/gMahf8Pg https://lnkd.in/g_w6k9f6
Toronto peeps.... join us as we record the show Live in Toronto and celebrate the Canadian indie scene. Thursday, February 20th from 6-8 at Rethink's offices. Tickets are limited, so get them early and bring your whole team. Link is in the comments.
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There's more time to sign-up for our upcoming photography workshop! We've rescheduled this event for a week later. Hope to see everyone virtually for a introduction into how strategists can use photography as a powerful tool for empathy building and understanding.
Beyond thrilled to have Edward Cotton and Dino Demopoulos bring a virtual version of their popular photography workshop to the APG. When strategy is often accused of spending too much time behind screens and in-the-feed, Ed and Dino believe that photography can be a powerful tool to bring more humanity to the discipline. Join us for real-world examples, techniques, and applications.
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Trying to solve your strategy problem before you even know what the problem is? Don't make that rookie mistake. Tomorrow at noon EST is your last chance to sign up for our very first APG School of Strategic Goodness class: What's your Problem? Sweating the Problem before Diving into the Strategy taught by Cossette's Head of Strategy, Daniel Cameron. We've already sold over 60 classes this semester so you better get a move on. https://lnkd.in/gwmHKUWU
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Can you guess what the Oxford Word of the Year was for 2024? It was 'brain rot'! In this week's Gen Z Glossary video, Trevon Daley demystifies the umbrella term, as well as 'skibidi toilet', 'fanum tax', and more. It's a weird one! Check it out on our TikTok @apgcanada here: https://lnkd.in/eTBT-5np Stay tuned for next week's video on 'core'!
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A very cool initiative that we couldn’t be more thrilled to be a part of!
Exciting time to announce a new thing that I am doing in partnership with Account Planning Group of Canada - APG Canada Canada! THE THOUGHTFUL STRATEGIST DISCUSSION GROUP Part book club, part academic seminar, part group therapy. This series is a collaboration between APG Canada and... myself, PK—agency owner, sociologist, and cultural provocateur. This year-long, PWYC seminar series explores critical theory, groundbreaking ideas, and transformative practice. With a curriculum designed to alter your DNA, this group is perfect for creative professionals, strategists, and curious minds who are looking for help breaking out a mental rut. First session: Capital Hates Everyone by Maurizio Lazzarato, with our first session February 27, 2025! Register now and learn more about the series (and upcoming reads at on substack (where a bulk of the program will be coordinated). https://lnkd.in/gsk3Nbm6 Message me for more information or questions!
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Beyond thrilled to have Edward Cotton and Dino Demopoulos bring a virtual version of their popular photography workshop to the APG. When strategy is often accused of spending too much time behind screens and in-the-feed, Ed and Dino believe that photography can be a powerful tool to bring more humanity to the discipline. Join us for real-world examples, techniques, and applications.
This content isn’t available here
Access this content and more in the LinkedIn app
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Got any plans on Feb 12th at 12pm EST? Well we do! Jon Crowley will be teaching a class on how to "Research beyond Search" for the newly launched APG School of Strategic Goodness. "Go beyond aggressively googling “product name + insights” to better understand sources, approaches, and considerations that will help you deliver better findings, insights, strategies, and outcomes." Sign up here: https://lnkd.in/gwmHKUWU Thank you FUSE Create for lending us your best!
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Tiana Lee's first video for The Gen Z Glossary is now live! Do you know what 'aura points' are? Do you know how 'aura' shapes brand identity? If not, let Tiana walk you through it, here ⬇️ https://lnkd.in/d6Qy64E2 We're bringing you bite-sized slang updates every Wednesday on our TikTok. Follow @apgcanada to never miss a video!
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