17 Sport

💡🗣 “If you want to go further, you need to go together—so working in partnership, learning from each other, and sharing information about successes and challenges is integral if we want to address the social and environmental challenges our world currently faces.” - Georgie Young, Account Director, 17 Sport 🌟🏟 Following a series of sports-themed talks at the 2024 JEC World Summit, the JEC Group once again collaborated with Global Sports Week to bring industry leaders together at their World Summit last week. 🥇✨ 17 Sport’s Georgie Young joined Georgina Grenon, Environmental Excellence Director at Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024, and Lucien Boyer, Chairman and Co-Founder of Global Sports Week in sharing their insights on sustainability and innovation in the sports industry. 🤝💬 Moderating the session, Georgie set the scene by outlining that the “challenge that brings us together [...] is sustainable transformation and practices in the sports industry. How can we learn from each other to go further? How can we work together to create change?” Our key takeaways? 🪄 Major sporting events like the Olympics require a mindset of creativity, responsibility, and opportunity organization-wide. 📈 When striving for sustainability, it’s important to note that every action taken affects the event’s overall positive or negative impact. 🌱 Sustainable efforts can actually save money, and, as in the case of Paris 2024, many sponsors will choose to come on board due to a demonstrated commitment to sustainability. 🔥 Even key event pillars and traditions can be shifted or improved to meet environmental goals, like how our client EDF designed and implemented a flame made of backlit water mist for Paris 2024’s Olympic Flame. 👥🌀 This impactful conversation came at an important time in our world where sustainability and positive progress are increasingly politicized. 🙏🙌 Thank you to Global Sports Week and the JEC Group for hosting such an important conversation. It was a pleasure to share the stage with Georgina Grenon—and of course, a huge shoutout to Georgie Young for moderating this session. Collectively, we can maintain relentless optimism for the future of sustainable sports. 📸 Photo credit: JEC Group / Global Sports Week ✨ Marie Jaillant Bosse Lucie Lapierre

👏✨Congratulations to our client EDF on being awarded Sponsor of the Year at last week’s SPORSORA awards at the Paris adidas arena. 🏊♀️🚵♂️ A well-deserved award for this spectacular project team who worked for years to activate this partnership with the aim of having a positive impact on: - Learning to swim to avoid the risk of drowning, - Changing the way people look at disability, - A more responsible sports practice - As well as, EDF's contribution to the unique Paris 2024 festival (Carrés des Supporters), and with the 100% electric Cauldron as a symbol of these Games. 🌿🌍 A sustainability leader in French sports, we are proud of our contribution to promote EDF’s commitment to helping solve societal and environmental issues through sport, especially with their innovative and active commitment during the Paris 2024 Games. 🙌🤸 Thank you to the entire EDF team. Let’s go 2025! 🧢 Raphael Ostré

🤔⏱️ What are you doing in an hour? 🥇🌊 Tune in live to watch 17 Sport athlete and Team Ocean Captain Ezra Frech talk about why he’s taking action to #ProtectWhereWePlay — and how you can be a part of the movement to defend the future of sports and entertainment. 

🅱️🎉 It’s officially B Corp™ Month! 🌀📈 As a certified B Corp, this month is a reminder that—despite the profound challenges and deep divisions fracturing our world—business can act as a force for good. 🤽♂️🏅We firmly believe that the business of sport and entertainment has immense potential to contribute to a fairer and healthier world for all. Right now, sport is in a perfect position to seize the opportunity to progress while solving global challenges, from climate action to disability inclusion and gender equity. So, what do we mean by a ‘force for good?’ Here’s the way we see it: 🔵 How we positively impact the world’s toughest challenges through our work 🔵 How we treat our clients, partners, communities, and planet 🔵 How we govern and operate internally 🔵 How we create a healthy, flourishing workplace 🧑🤝🧑🌱 The change starts with us. This B Corp month, join us and over 8000 future-thinking organizations on the journey to better business by taking the B Impact assessment today. 🔗 https://lnkd.in/gYzy4nE #BCorpMonth #GenB B Lab

🌊 🌊 📣 Big news! Ocean Conservancy has officially launched Protect Where We Play—and you can be a part of it! 📣 🏀 🎶 We're turning our passion for sports, art, and music into action for our ocean. When we protect where we play, we can keep playing for generations to come.  🌎 💙 As lead partner, 17 Sport has combined its impact-driven sports marketing expertise with Ocean Conservancy’s 50 years of ocean conservation leadership to bring this vision to life. 🎤 🌟 Protect Where We Play is a five-year commitment to engage and mobilize fans through their favorite athletes, artists, teams, leagues, and events to take action for the ocean. Join Team Ocean and help #ProtectWhereWePlay! 💪🤩 🔗 http://bit.ly/3CZ5qYO

🌊🤩 Something huge is on the horizon… are you ready to join the Team? We’ve been busy working with Ocean Conservancy on an exciting new initiative that’s going to make waves—you are not going to want to miss this. We can’t wait to share more. Sign up now to be the first to know. ➡️ https://lnkd.in/gGMK6D66 #ProtectWhereWePlay

🤸 We are hiring! We are seeking an Account Director to join our growing US team. 🇺🇸 This role will support the day-to-day implementation and management of our US client projects. This role might suit you if you have: 🤾♀️ 8+ years of experience in account management, brand partnerships, or marketing within the sports, entertainment, or creative industries. 🏋 A proven track record of leading and executing creative activations, experiential marketing campaigns, and events—preferably with sports teams, leagues, or brands. 🌎 This role will be US-based. It is full-time with a six-month trial period. To see the full role description and requirements, please visit the Careers page on our website ➡️ https://lnkd.in/gCjHWUXP

🏆 This week, our CEO Neill Duffy presented at the UEFA Executive Master for International Players (UEFA MIP), a unique program to prepare players for their post-athletic careers. ⚽️ The UEFA MIP gives footballers accustomed to winning trophies on the field a toolkit for success in sports administration and management after their playing days. Neill was invited to speak to them about the intersection between sports, sustainability, and purpose. 🗣️ “They intrinsically understand sport's superpower to solve some of the world's most pressing challenges, and immediately understood the power of purpose to add value dimension to sponsorship.” - Neill Duffy, 17 Sport CEO 💥 After his presentation, Neill asked the players to turn the theory of purpose-led sponsorship marketing into practical examples they could use in their future journeys. He said the ideas they came up with were ones he would be proud to put in front of our 17 Sport clientele. 🗣️ “The future is in good hands when these talented former players take the reigns off the field.” - Neill Duffy, 17 Sport CEO ⭐️ A huge congratulations to UEFA Training for creating this invigorating opportunity for players, and to Neill’s co-presenters Guillaume Sabran and Adrian Farina!

☀️ We’re coming up on an exciting summer for women’s sports—the adidas Breaking Barriers Project leveraged this momentum to change the game for women and girls at adidas Partner Day 2025. 🤝 adidas Partner Day 2025 was a two-day workshop at the UEFA HQ, bringing together representatives from their sponsored sports partners in women’s football and rugby. Throughout the event, these powerful industry leaders engaged in expert-led workshops, panel talks, and networking opportunities. Attendees walked away from Partner Day ready to take tangible action on: 💬 Leveraging women athletes’ voices to enhance communications 👟 Innovating and creating gender-equitable products 🧑🤝🧑 Fostering true gender inclusion beyond equal representation 🩸 Raising menstrual cycle awareness in sports ➕ And more! Our 17 Sport team was proud to organize this event on behalf of the adidas Breaking Barriers Project. Senior Account Manager Renée Meurs said of the experience: 🗣 "This event brought together sports organizations committed to gender equity, allowing them to connect, learn, and become empowered to make sport equal together with the adidas Breaking Barriers Project." 🏋 With a strong roster of leaders and changemakers in attendance—you may recognize some faces from Arsenal F.C, FC Bayern München, FIGC - Federazione Italiana Giuoco Calcio, Olympique Lyonnais Groupe, Juventus Football Club, and more—adidas Partner Day 2025 for cooperation across the women’s sports industry to build a more equitable sporting experience for all. Let us know what you’re doing to champion gender equity in the comments below! ⬇️ #LetsBreakBarriers

📈 🌟 It's a new year, which means new trends for sports sponsorships. 17 Sport's own Fabien Paget spoke about what this means for women's sports and sustainability at this week's European Sponsorship Association (ESA) panel. The event was sold out—you can read all about it in Fabien's post below! ⬇️