17 Sport

🗣️🎙️ 17 Sport CEO and co-founder Fabien Paget was featured at the Brand Innovators Sports Marketing Summit in New York this week, sharing his expertise on the power of sports in conversation with other industry leaders. 🎾💥 On top of that, this event took place in the backdrop of the US Open—where two of our 17 Sport athletes, Clervie Ngounoue and Alycia Parks are currently participating! Learn more about Fabien’s motivating discussion below, and don’t forget to cheer on Clervie and Alycia at the Open! 📣 #BISummit

🌍 We’ve been a Certified B Corporation™ since February 2022, and we are happy to announce that we have submitted our B Impact Assessment for continued certification! 🔁 Achieving certification is not a one-off milestone—it’s an ongoing journey. B Corps must undergo a recertification process every three years to be recognized for maintaining high standards of social and environmental performance, accountability, and transparency. Why do we walk this pathway? It’s simple. ☑ We believe that business must act as a Force For Good™. The B Impact Assessment provides a rigorous framework to actualize this. ☑ We believe that sustainable business operations benefit businesses themselves. ☑ We believe that responsible and purpose-driven business is what the world needs. 🌄 In the words of Rose Marcario, Former CEO of Patagonia, “The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.” So, what’s next? ⏱ We wait our turn to be called into evaluation where our answers will be assessed and verified. Whatever the result, we want to take the opportunity to say a profound thank you to our purpose-led clients and partners, and our passionate and committed team, without whom none of this would be possible. 👣 This is not an easy path to walk, and it isn’t a perfect journey. We recognize there are areas we need to improve in despite our ongoing progress as a company. Here’s to more businesses throwing their intelligence, resources, and influence into being the force for good our world needs! #17Sport #SportsForGood #BCorp #SportsAndPurpose B Lab · B Lab Europe · B Lab France

🔎🏃♀️ The latest research from the adidas Breaking Barriers Project is here to change the game. ⭐️ We are excited to share that Beyond Representation: Exploring Comprehensive Gender-Inclusive Approaches to Elevate Women in Professional Sports is now live! ⭐️ 🏋️♀️ It’s time for women’s sports to move beyond numerical parity. The adidas Breaking Barriers Project has been investigating how the sports industry can implement gender-inclusive policies that foster a genuinely inclusive environment for women. 🗣️ We want you to be the first to dive in. Join us for a first-look webinar tomorrow to hear about the report’s key findings, directly from the experts. 📅 August 14th 🕓 16:00 CET 📍 Zoom link to be provided upon registration To score your invite and download Beyond Representation today, check out adidas Director Strategic Planning Europe - Purpose and Sustainability Clementine Painter's post and click the link below. ⬇️ 📩 https://lnkd.in/ee4TrGh6 #LetsBreakBarriers #MakeSportEqual 

🤾♀️🏅 The Paris 2024 Olympics was full of smashing records and setting new milestones, both through the successes of the world’s most incredible athletes, and the social progress driven behind the scenes. From the IOC’s commitment to full gender parity to the city’s efforts to improve accessibility, the power of sport has undoubtedly been on full display this summer. 👪💭 As we wrap up this year’s Olympics, we’d like to look back at the past two weeks of Olympism—and how our 17 Sport team members played a role in bringing purpose to the Games. 🗣️💥 Our co-founder and CEO Neill Duffy hosted a discussion at SponsorshipX about the power of purpose-led sponsorship activation and its ability to break through the noise, build brand relevance, and establish loyalty while addressing important social and environmental outcomes. He was joined in this conversation by leaders from adidas, Deloitte, and Rising Phoenix. 💪🎬 Neill also joined our Head of Activation, Andrew Wisniewski, to help our partners at Rising Phoenix organize a panel at the adidas adi House. The team from Rising Phoenix showcased content from their Netflix documentary about the importance and impact of the Paralympic Games, as well as the trailer for their upcoming series Rising Phoenix: Tokyo and a sneak peak at the content they are creating around the Paris games. 💡🌍 17 Sport Account Director Raphael Ostré was hard at work on the ground at Club France with our partners at EDF. Leading the press outreach for Team EDF athletes, Raph supported in promoting the EDF’s long held belief that sport has the power to educate, raise awareness and change mindsets. 🤝🏆 At La Maison Sanofi, 17 Sport team members Nathalie Petzold, Alexia Brenier, Agnès CONESA-ROUAT, and Julie Goddertz joined our partners to amplify the voices of Team Sanofi athletes and their overall commitment to diversity and inclusion for Paralympians. 🤩⏩ As we look ahead to the Paralympic Games kicking off on August 28th, this exciting summer of sports is just getting started. We cannot wait for our work to continue in Paris, using the transformative power of sport to serve as a force for good, for all. #17Sport #SportsForGood #Paris2024 #SportsAndPurpose

Full day yesterday at the Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 with purpose and sport on full show. Started off at Maison Deloitte for the IOC Climate Action Awards to celebrate those that are driving climate action within the wider Olympic Movement. It was incredible to see such a large and enthusiastic group together - proof that climate action is alive and well in the Olympic Movement. Great keynote from UNFCC’s Lindita Xhaferi-Salihu who’s call for Climate Solidarity as an extension of Olympic Solidarity was well received. Congratulations to Marie Sallois and her team at the IOC and Paris 24 for the great example they are setting on the climate action front. Then headed off to adidas House where Greg Nugent and 4 time GB Paralympian Olivia Breen enthralled the audience with the story behind the incredible Rising Phoenix initiative and its mission to change the way we think about disability equality. Rising Phoenix is sponsored by adidas and Procter & Gamble who are both committed to helping Greg and his team best share this inspiring story. https://lnkd.in/gJbUDRRg Next stop Stade de France to watch an amazing evening of track and field, most noteably a new Olympic record from Cole Hocker (USA) in the men’s 1500m - what a race defeating tge two pre-race favorites in empatic style. And for the next couple of days its SponsorshipX where I’ll be hosting a discussion on the power of purpose in sponsorship activation with Suzanne Kounkel , Claus-Peter Mayer and Greg Nugent. Also looking forward to hearing from several other sponsorship experts that will be in the room including fellow South African Brad Ross and Ricardo Fort. International Olympic Committee – IOC

« Pourquoi la communauté sportive et B Corp doivent-elles se rejoindre ? » « Nous croyons que les valeurs individuelles et collectives du sport peuvent représenter un levier merveilleux pour encourager la transition des acteurs de tous les écosystèmes. » B Lab France ET Camila GARCIA QUIJANO, nous sommes tout à fait d'accord ! 

With 85% of respondents in 17 Sport's recent Sport & Purpose Survey confirming that purpose-led partnerships build stronger brand affinity and relevance, purpose activation is an important and growing part of the future of sport. With this in mind, I'll be at SponsorshipX next week to lead a discussion with Deloitte's Suzanne Kounkel, adidas' Claus-Peter Mayer and Harder Than You Think's Greg Nugent on the why, how and what of purpose led sports activation. I am also planning to stick around at the three day event to listen and learn from some of the leading thinkers and doers in the business of sport right now - it's quite a line up. 🔸 Jacquie Ryan, Chief Executive Officer, Canadian Olympic Foundation, Chief Brand and Commercial Officer, Canadian Olympic Foundation 🔸 Ricardo Fort, Founder, Sport By Fort Consulting 🔸 Jennifer DelVecchio, Global Sr. Director, Brand, Content & Culture, McDonald's’s 🔸 Paul Samuels, EVP, Global Partnerships, AEG Europe Global Partnerships 🔸 Marc Harrison, Founder, SponsorshipX 🔸 Brad Ross, VP Global Sports & Entertainment Marketing, The Coca-Cola Company 🔸 Stuart Wareman, Global SVP, Sponsorship, Events & Experiences, Accor 🔸 Ana Shapiro Queenan, Global Market Account Management, Allianz 🔸 Nicolas Macé, Paris 2024 Program Director, Visa 🔸 Sally Moore, Head of Global Sponsorship, Sage 🔸 Bjorn Poels, CCO, Bundeling Group 🔸 Sarah Vickers, Head of Olympic & Paralympic Games Program, Intel Corporation 🔸 Phil Cook, CMO, WNBA (Women's National Basketball Association) 🔸 Felix Vo, Govt. Affairs Lead, Olympics & Paralympics, Airbnb Learn more here: https://lnkd.in/etQfNJjg Deloitte adidas HARDER THAN YOU THINK 17 Sport #SPXParis #GlobalPartnerships #Marketing #Leadership #Learning #Purpose

Listen in to 17 Sport's Neill Duffy in conversation with Carol Cone on the Purpose 360 Podcast for insights on how the sports industry is actively catalyzing positive social and environmental action. From breaking barriers for underrepresented groups to incorporating sustainable practices at major events, this is a packed episode! We hope you enjoy the listen 🙌 🎧Listen here -> https://lnkd.in/eQQSPxwG

🥇 Today is the #day! Nous accueillons à #Paris ce soir la plus belle scène du monde. 316 000 spectateurs, 1.5 Millards de téléspectateurs et la formidable opportunité de montrer au monde entier notre patrimoine exceptionnel, sportif, culturel mais aussi notre ingénierie à la Française 🇫🇷 Pour de nombreuses raisons, ces Jeux seront iconiques et serviront d’accélérateur pour faire avancer notre société et faire progresser notre agenda commun envers les 17 Objectifs du Développement Durable des United Nations. C’est aussi le sens de notre mission au sein et la raison pour laquelle nous avons nommé notre organisation 17 Sport. 🌍 Des jeux #écologiques 🌳 Une emprunte #carbone divisé par 2 par rapport aux éditions précédentes : La cible est fixée à 1,5 Mt CO2eq contre 3,3 millions pour Londres 2012. 👉🏻 L’alimentation des JO en énergie se fera par le biais des energies renouvelables (fan-zones, stades…) : capitaliser sur le réseau électrique alimenté en energies renouvelables et démontrer ainsi une nouvelle façon de transformer le monde évènementiel. ☘️ Village éco-responsable : Sur 52 ha, 2800 logements donneront la meilleure image environnementale (Panneaux solaires, géothermie…). Le village a aussi été conçu à partier de matériaux bio-sourcés. 🥑 Les Jeux seront une vitrine pour l’alimentation durable : l’offre végétale valorisée avec des produits servis sont à 80 % d’origine française, dont un quart sourcés localement. 🫶 Des jeux à forte dimension #sociale 📖 Charte sociale définie avec les organisations patronales pour promouvoir des conditions de travail décentes, favoriser l’insertion des publics fragiles et assurer un accès aux marchés à toutes les entreprises et acteurs de l’Economie Sociale et Solidaire. 👉🏻 Insertion professionnelle : les chantiers olympiques ont permis de générer 2,4 millions d’heures d’insertion professionnelle en Seine Saint Denis. 25 000 personnes formées aux métiers sécurités privés  👙 La baignade dans la seine est devenue une réalisé (grâce à un investissement de 1.4 Mds pour la dépollution du fleuve, accélérée par les Jeux) 👐🏾 Des jeux inclusifs pour léguer une société plus inclusive 👉🏻 Faire de la France une Nation sportive avec le plan 5000 terrains de sport. 👉🏻 Un programme d’incubation réservé aux athlètes de haut niveau avec AFD 👩🏻🦽 Rattraper notre retard en termes d’accessibilité et d’inclusion des personnes en situation de handicap, faire tomber les barrières pour que chacun bénéficie des mêmes droits, des mêmes accès et des mêmes opportunités. 💁♀️ Encourager les femmes dans leur pratique sportive : accompagner plus de 400,000 Françaises dans leur pratique sportive d’ici les Jeux : 59% des femmes pratiquent une activité physique et sportive contre 69% des hommes. 🇫🇷 Nous allons montrer un visage ouvert, audacieux, conquérant de notre pays et démontrer que Paris est la plus belle ville du monde! #ODD #S4SD #Sport #Impact #Legacy ⚽️🏈🥎🎾🏐🏉🏓🏏🥍🏑🏋️♂️🏌️♂️🤾🏼

🧑🤝🧑🏅 Shifting from transactional to purpose-driven partnerships, the Olympic Partner Programme (TOP) is prioritizing brand partnerships that offer impactful athlete support. 🤸 Writing in The Drum, Managing Director for the International Olympic Committee – IOC Television & Marketing Services Anne-Sophie Voumard discussed their intentional move to build purpose-driven partnerships that go beyond "handing out the product to an athlete” to "empower athletes, [by] providing meaningful support that promotes success both on and off the field of play." 🙌 We are honored to see excerpts from our Sport and Purpose report included in this article, citing our findings that "85% of businesses believe purpose-led partnerships build a stronger brand affinity. Companies which harness the power of purpose in sports activations achieve better financial results, attract and retain the best talent, and build loyal customer relationships." 🌍 In alignment with the three values of Olympism—Excellence, Respect, and Friendship—thoughtful brand partnerships geared toward supporting athletes are building a better sports world that will have positive ripple effects in wider society. We are excited to see what the future holds as the sports industry works together to build a fairer, healthier, and more prosperous world for all. To access our original report, please find the link in the comments! ⬇️ #17Sport #SportsAndPurpose #SportsImpact #PositiveChange