Ad Group-Level Mobile Bids Coming to Enhanced Campaigns

Google announced today that ad group-level mobile bids will be coming to enhanced campaigns. The added functionality will be available to all advertisers in May. This is a fairly substantial modification. Currently mobile bids can only be set at the campaign level in enhanced campaigns. It is unclear if this change is in reaction to […]

on April 9, 2013 at 1:34 pm | Reading time: 1 minute
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Google announced today that ad group-level mobile bids will be coming to enhanced campaigns. google-adwords-square-logoThe added functionality will be available to all advertisers in May.

This is a fairly substantial modification. Currently mobile bids can only be set at the campaign level in enhanced campaigns. It is unclear if this change is in reaction to advertiser feedback or if this was a planned change.

API access for mobile bids at the ad group level will be available in early May. Look for that announcement to come on the Google Ads developer blog.

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Ginny Marvin
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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