3 ways digital marketing agencies will change due to COVID-19
As we progress, it is important to adapt your strategy, organization and communication.
John Lincoln is CEO of Ignite Visibility, a digital marketing agency and an Inc. 5000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been a recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the US by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing.
As we progress, it is important to adapt your strategy, organization and communication.
John E Lincoln | May 1, 2020 at 3:16 pm ETIf you want to position yourself as an authority in your space, learn how to use Fact Check structured data.
John E Lincoln | Apr 7, 2020 at 9:36 am ETThe ugly truth is that it’s hard to reverse momentum once a website starts going in the wrong direction.
John E Lincoln | Feb 24, 2020 at 12:17 pm ETExpanding your use of advertising platforms can help your campaigns reach target audiences not on traditional platforms through text, video and audio ads.
John E Lincoln | Jan 29, 2020 at 8:00 am ETA new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch.
John E Lincoln | Nov 26, 2019 at 10:23 am ETMake sure it's clear to Google which page is your Page One – and don't sweat the legacy code.
John E Lincoln | Apr 4, 2019 at 4:00 pm ETHere's a roundup of the various digital assistants on the market today with some beginner tips on how to optimize for voice search.
John E Lincoln | Mar 14, 2019 at 2:17 pm ETThe information in Shopping Ads is now available to all retailers (free of cost) and can be submitted directly to Google in real-time, not just by adding schema markup to your site.
John E Lincoln | Mar 1, 2019 at 8:00 am ETLearn the five steps to make Angular play nicely with search engine bots and index your site.
John E Lincoln | Feb 1, 2019 at 9:53 am ETBrands will need to focus more on the quality of the content they produce as well as its audience engagement.
John E Lincoln | Dec 10, 2018 at 8:00 am ETAlthough a relatively undocumented spam method, you should report it to Google and then disavow the links through webmaster support tools.
John E Lincoln | Nov 8, 2018 at 7:30 am ETTapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here's how.
John E Lincoln | Sep 21, 2018 at 6:00 pm ETIf you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience.
John E Lincoln | Aug 27, 2018 at 2:20 pm ETHook people with a creative title using the right words as "bait," and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.
John E Lincoln | May 1, 2018 at 10:30 am ETJust say no to the expert if he/she can't answer the following 30 PPC, content and remarketing questions, says contributor John Lincoln.
John E Lincoln | Mar 6, 2018 at 11:25 am ETWant to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out.
John E Lincoln | Oct 23, 2017 at 12:14 pm ETConsidering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
John E Lincoln | Jun 6, 2017 at 10:32 am ETGot an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results.
John E Lincoln | Apr 26, 2017 at 11:57 am ETHave you started considering voice search in your SEO strategy? Columnist John Lincoln explains why this should be top of mind for forward-thinking search marketers.
John E Lincoln | Apr 5, 2017 at 1:17 pm ETWant to be great at search engine optimization? Columnist John Lincoln believes that this requires more than just deep SEO knowledge -- it's about building good habits, too.
John E Lincoln | Aug 11, 2016 at 11:19 am ETNew to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.
John E Lincoln | Jul 29, 2016 at 9:47 am ETHaving an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful infographic.
John E Lincoln | Jun 10, 2016 at 11:44 am ETAbout to launch a new website? You may think you can't do SEO until the site is live, but columnist John Lincoln reminds us that there are many steps you can take beforehand to ensure a smooth site launch.
John E Lincoln | Mar 15, 2016 at 11:02 am ETColumnist John Lincoln has been in this business a long time -- and seen a lot of the same mistakes. Learn from the errors of other SEO newbies to start your career off on the right foot.
John E Lincoln | Jan 15, 2016 at 10:04 am ETThough Google has outlined steps for recovering from this particular penalty, columnist John E Lincoln notes that the solution isn't as simple as it sounds. Here is his method for removing this manual action from your account.
John E Lincoln | Oct 23, 2015 at 11:12 am ETNobody wants to read long pages of content on the internet, right? Columnist John Lincoln disagrees, providing compelling evidence that this type of content not only gets read, but also ranks and converts well.
John E Lincoln | Sep 28, 2015 at 10:59 am ETContributor John E Lincoln has put together this comprehensive guide to getting started with Bing Webmaster Tools.
John E Lincoln | Jul 2, 2015 at 12:32 pm ETContributor John Lincoln explores various pricing models for search engine optimization services. Find out which one is best for you!
John E Lincoln | May 5, 2015 at 9:43 am ETContributor John Lincoln provides tips for how to create projections for clients that take seasonality into account when estimating the impact of your SEO and SEM efforts.
John E Lincoln | Apr 7, 2015 at 10:17 am ETFor businesses looking to expand into a new regions, columnist John Lincoln has created this checklist of things to consider when developing your strategy.
John E Lincoln | Mar 25, 2015 at 9:26 am ETFor those of you not familiar with this feature in Google Webmaster Tools, contributor John Lincoln explores its capabilities in depth.
John E Lincoln | Feb 25, 2015 at 10:25 am ETBlack hat social media is emerging quickly and spawning a new era of web spam. This affects the social media sites themselves, the users, and the businesses utilizing the site for marketing. While many people are starting to recognize this trend, there is a dearth of information on how black hat social media influences search engine optimization (SEO). So […]
John E Lincoln | Aug 13, 2014 at 10:49 am ETIn this post, we cover the basics of negative search engine optimization (SEO) and look at what you can do to fight negative SEO link spam. This being a hot topic in the industry, I encourage readers to comment at the end of the article. What Is Negative SEO? First, let’s take a moment to […]
John E Lincoln | May 20, 2014 at 10:26 am ETSchema.org was launched on June 2, 2011, providing a structured data markup supported by major search engines. Since then, we have seen schema.org markup implemented on many websites; however, you usually only see it on the tech-savvy and gung-ho webmasters’ sites (or being generated by a CMS). This structured markup can be tedious to implement, […]
John E Lincoln | Oct 23, 2013 at 9:00 am ETEzine Articles and press releases have long been utilized by SEO professionals for building backlinks. In late July 2013, news broke that links should be no followed in press releases. Right around this same time, Google also mentioned that if you are guest blogging for links this could be a violation of their guidelines. Apparently, […]
John E Lincoln | Oct 4, 2013 at 12:00 pm ETWhen you begin to get into multilingual and multiregional SEO, you know that you have taken a step forward as an SEO expert. Why? Well, because you are probably dealing with a large, complex site that demands the expertise of someone who knows what they are talking about. If you are dealing in multilingual or […]
John E Lincoln | May 7, 2013 at 11:37 am ETGoogle Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you aren’t taking full advantage of […]
John E Lincoln | Mar 28, 2013 at 12:29 pm ETGoogle+ profiles have been showing up in the autosuggest listings in Google search results for some time. Now that we know this feature appears to be here to stay, it is time to take a closer look. Just to be clear about what we are discussing, let’s look at a few examples. Here, we see […]
John E Lincoln | Jan 15, 2013 at 12:54 pm ETSome of you are likely already aware of these plugins, while others will be hearing about them for the first time. These plugins are specifically for WordPress websites. These are only 3 of thousands of plugins available for WordPress. But these 3 are considerably strong and I would recommend them for most WordPress sites. Personally, […]
John E Lincoln | Nov 29, 2012 at 2:00 pm ETMobile is all the rage right now. Just a few days ago, Google came out and said that they recommend responsive design for mobile SEO and now, the Google Analytics division has just launched a new mobile solution. Allow me to tell you about this… Just recently, I received an email from Google Analytics offering […]
John E Lincoln | Jun 11, 2012 at 11:17 am ET