Shopping graph optimization: The future of ecommerce SEO
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
Olaf Kopp is an online marketing expert with 15+ years of experience in Google Ads, SEO and Content Marketing. Olaf Kopp is Co-Founder, Chief Business Development Officer (CBDO) and Head of SEO at the online marketing agency Aufgesang GmbH. He is an internationally recognized industry expert in semantic SEO, E-E-A-T, modern search engine technology, content marketing and customer journey management. He is co-founder and host of the podcasts OM Cafe and Digital Authorities (both german language). Olaf Kopp is author of the german book “Content Marketing entlang der Customer Journey” and co-organizer of the Performance Marketing event SEAcamp. He is the founder of the world’s first database for patents and research papers, which every SEO should know.
Optimize for Google's product entity database across sources like manufacturer sites and YouTube to stay visible in an AI-driven world.
Olaf Kopp | May 21, 2024 at 8:00 am ETGet insights into Google's latest search innovations by exploring key patents from 2023, covering query filters, user notebooks, and more.
Olaf Kopp | Dec 12, 2023 at 10:00 am ETArtificial Intelligence Optimization (AIO)
Get a glimpse into the future of SEO as it intersects with AI. Uncover potential strategies and challenges in influencing AI-powered search.
Olaf Kopp | Oct 12, 2023 at 10:00 am ETThe recent changes in SEO call for a new set of tasks, skills and roles. Here's a new potential marketing discipline to consider.
Olaf Kopp | Jul 4, 2023 at 2:00 am ETLearn how Google can potentially evaluate content pieces through their authors' experience, expertise, authoritativeness and trustworthiness.
Olaf Kopp | Apr 17, 2023 at 9:00 am ETE-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity.
Olaf Kopp | Nov 29, 2022 at 6:00 am ETSemantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more.
Olaf Kopp | Sep 29, 2022 at 6:00 am ETThe widely covered algorithm update finished rolling out, yet the big bang never happened. Here's how SEOs can deal with the aftermath.
Olaf Kopp | Sep 14, 2022 at 6:00 am ETLearn the role that natural language processing plays in making Google search even more semantic and context-based.
Olaf Kopp | Aug 23, 2022 at 6:00 am ETAnalyzing the SERPs for these micro intents will help you create the right content that a searcher will want to find.
Olaf Kopp | Jul 18, 2022 at 6:00 am ETThe influence of the Knowledge Graph is growing fast and should be included in your SEO strategy.
Olaf Kopp | Jun 27, 2022 at 6:00 am ETLearn the relationship between entities and expertise, authority and trust, or E-A-T evaluation of authors, publishers and companies.
Olaf Kopp | May 13, 2022 at 6:00 am ETIs MUM Google's next step toward becoming a purely semantic search engine? Learn what MUM could mean for the future of SEO.
Olaf Kopp | Apr 15, 2022 at 6:00 am ETLearn about some potential signals Google may be using to gauge whether your content and brand has strong E-A-T.
Olaf Kopp | Mar 18, 2022 at 6:00 am ET