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Rachel Fredrickson (Howe)

About Rachel Fredrickson (Howe)

Rachel Fredrickson (Howe) is a Search Engine Land contributing writer and is based out of Milwaukee, Wisconsin. She has been in the digital marketing space for over ten years working with Fortune 500 brands to mom and pop shops helping them with all things digital with a focus on SEO. In 2017, she was a runner-up and finalist for the Brightedge SEO & Content Award for her work on OfficeChairs.com. She currently works as an SEO Contractor at Milwaukee Tool and is looking for a full-time gig (shameless plug). When not working, she enjoys spending time with her husband and their four fur babies and working on home DIY projects.

Rachel Fredrickson (Howe)'s latest articles

SEO

4 key SEO lessons to avoid site launch disasters

Launching a new website? Learn from hard-earned lessons on major pitfalls to avoid, like improper redirects, lack of UX testing and more.

Rachel Fredrickson (Howe) | May 31, 2024 at 8:00 am ET

SEO

Bulk product optimization: Tips and tools for ecommerce SEO

Optimize your ecommerce product pages' title tags, product copy and meta descriptions with the help of Excel, ChatGPT and Grammarly.

Rachel Fredrickson (Howe) | Apr 1, 2024 at 10:00 am ET

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SEO

Enterprise page speed optimization: Keys for effective collaboration

Learn to navigate the intricacies of web teams' tech stacks and performance budgets so you can craft effective page speed recommendations.

Rachel Fredrickson (Howe) | Dec 13, 2023 at 8:00 am ET

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SEO

Personal connection is key to your marketing team’s success

Here are some questions you can ask to learn about your team members' motivations and build a solid foundation of trust and respect.

Rachel Fredrickson (Howe) | Oct 11, 2023 at 8:00 am ET

Search-marketing-education-and-leadership-An-imperative-for-todays-companies

SEO

Why search marketing education is a MUST within companies

There's a critical gap in search marketing education and leadership within companies. Here's why addressing it matters and ways to solve it.

Rachel Fredrickson (Howe) | Aug 9, 2023 at 8:00 am ET

Rachel Fredrickson (Howe)

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