Google To Update Shopping Policy Center In February 2016
Most advertisers won't be affected, but all should review to ensure compliance in the new year.
Google’s Shopping Policy Center will get an update come February 2016.
The new version, seen above, is currently in preview. Google announced the upcoming change in a Merchant Center help page, stating that the new Policy Center will provide:
- Fewer and simpler Shopping policies.
- More transparency into why we have each policy.
- More insight into how a policy can affect your ads.
- Aligned across our advertising products.
Below is a screenshot of the current Google Shopping Policy Center:
Most advertisers won’t be affected by the changes, though Google suggests reading through the updated version to be sure you’ll remain in compliance.
Google overhauled the AdWords Policy Center in 2014 with a similar aim of simplicity. There were a few changes that tightened restrictions on weapons, fireworks and tobacco, but most advertisers saw no effect.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
