Omnicom Media Group Asia Pacific

In a recent interview with Financial Express (India), Omnicom Media Group India's Chief Growth Officer, Anand Chakravarthy discusses the topic of hyper-personalisation and its impact on consumer behaviour. He also shares the importance of personalisation during the festive season and beyond. Read the full story on Financial Express: https://lnkd.in/g8zdaewG #HyperPersonalisation #TransformingExperiences

Digital acceleration has overtaken all media channels today. Is the future of marketing media-led or truly only digital-led? During the recent Malaysian Media Conference by Marketing Magazine Asia, Eileen, Ooi Wei Ling, CEO of PHD APAC and CEO of Omnicom Media Group Malaysia, delved into the emerging trends impacting APAC amid the rise of CTV, the creator economy and retail media networks. However, she stated that while technology and digital media consumption create new opportunities for marketers, marketing fundamentals remain constant. Eileen concluded that the method of how advertising and marketing are delivered today, and the why and what of marketing remains consistent. She believes the future of media is not about digital but about being a people-based economy. "Marketing is about delivering relevance to consumers, value and a shift of mindset of co-creation with consumers," she added. #BeOMG #TransformingExperiences

🎉 Omnicom Media Group Hong Kong and OMD Hong Kong had an outstanding showing at the recent Effie Awards Hong Kong, winning 10 trophies in various categories together with our partners. One memorable win of the night was the Grand Effie that OMD and DDB clinched for the McDonald's 'McDiploma' campaign. Here's the full medal haul: 🏆Business Challenges: Corporate Reputation – Grand Effie – McDiploma (DDB Group Hong Kong & OMD Hong Kong) 🥇Business Challenges – Corporate Reputation – Gold Effie – McDiploma (DDB Hong Kong & OMD Hong Kong)    🥈Digital: Influencer Marketing – Mega Influencers – Silver Effie - McNuggets Art World (DDB Hong Kong & OMD Hong Kong)    🥈Digital: Social Media Marketing - Silver Effie – McDonald’s Coffee Retirement (DDB Hong Kong & OMD Hong Kong)    🥉Restaurants / Fast Food – Bronze Effie – McDonald's Coffee Retirement (DDB Hong Kong & OMD Hong Kong)    🥉Commerce / Shopper: New Product / Service Introduction – Bronze Effie – McDonald's Coffee Retirement (DDB Hong Kong & OMD Hong Kong)    🥉General Speciality: Experiential Marketing - Hybrid – Bronze Effie – McNuggets Art World (DDB Hong Kong & OMD Hong Kong)    🥉Digital Influencer Marketing – Micro to Macro Influencers – Bronze Effie – HSBC Smart Use of "Future Money" (Saatchi & Saatchi & Omnicom Media Group Hong Kong)    🥉Banking and Finance: General – Bronze Effie – HSBC Fraud Fair (NNNNNNN., Omnicom Media Group Hong Kong, Hill & Knowlton & Honne Creates)    🎁 Best Restaurants / Fast Food Campaign – Merit Effie – McDiploma (DDB Hong Kong & OMD Hong Kong)    Congratulations to our teams and partners for producing best-in-class work! We are grateful for your continued dedication and look forward to transforming more experiences with all of you.   Read more on Campaign Asia-Pacific: https://lnkd.in/e5cMeHUt #EffieAwards #TransformingExperiences Derek Yip Florence Wong Jacky Ho Thomas Au

During the recent Workforce Singapore Employers Connect Masterclass Series, OMG Singapore's Raymond Soh, IHRP-SP, SHRM-SCP (Director, People Operations & Talent) spoke about 'Leading Human-Centric Organisations in a Tech-Driven World'. Raymond emphasised the crucial role of leadership in balancing technology with human-centric strategies. He also highlighted how AI and digital tools are reshaping the media industry and workforce dynamics while stressing the importance of maintaining a strong focus on employee well-being, engagement, and development.    OMG Singapore's talent development programmes including OMG Thrive and OMG LEAP were showcased as key examples of how organisations can leverage technology to foster learning, collaboration, and well-being, ensuring that leadership remains focused on people in an ever-evolving, tech-infused world. In an engaging fireside chat later on, Raymond explored how culture and strategy must align, highlighting that leaders must first believe in and champion what the organisation collectively values. Additionally, Raymond shared insights on how strategy implementation varies across MNCs, SMEs, and start-ups, illustrating how leadership and execution differ based on organisational structure. #TransformingExperiences #TalentExperiences

🎉 Congratulations PHD India on winning the integrated media mandate for Shriram Finance Limited, one of the largest NBFCs in the country. The team's advanced thinking of 'Intelligence. Connected' and strong background in the financial services sector impressed the client. This latest win also marks the continuation of PHD India's winning streak, having ranked #1 on COMvergence's New Business Barometer H1 2024 rankings in India and being awarded the Agency of the Year at the Pitch BFSI Marketing Summit & Awards. Read more on ET BrandEquity: https://lnkd.in/gtwF24SN #TransformingExperiences #FinancialServices Monaz Todywalla Kartik Sharma

Our colleagues at Omnicom Media Group Indonesia recently hosted an office visit for their client Oona Insurance Indonesia. This provided a fantastic opportunity for the teams to engage in meaningful conversations and deepen their understanding of one another outside their daily work. OONA is making waves as a progressive digital general insurance brand in Indonesia and across Southeast Asia. Their commitment to innovation and customer-centric solutions is truly inspiring, and we’re eager to support their mission as they continue expanding their reach. Thank you to everyone who made this visit meaningful. Here’s to building strong relationships and continuing our collaborative journey ahead! #TransformingExperiences Rohan Mahajan Rajat Basra Vincent C. Soegianto Prashant Shetty Freya Pradieta Deependra Singh Shekhawat Raghu Chaitanya Dody Siregar Diaz A. Puspitasari Amasel A. Swasono Dany Miftah Reza Luthfi Badarudin Muhammad Falyanda Putra Wisnu Adhi Putra

🎂 Congratulations PHD India on your 11th anniversary! Our colleagues shared some fun moments during the celebrations across our offices in India. Cheers to the amazing work you've done and let's continue to transform experiences for clients. #BeOMG #TransformExperiences Monaz Todywalla Kartik Sharma

🎉 We are thrilled to share that Omnicom Media Group Malaysia won Bronze for Excellence in Business Transformation at the recent HR Excellence Awards 2024 Malaysia! The team demonstrated a clear understanding of the market, people, client needs, and a proven track record of executing and implementing change. We are honoured to be among the best-in-class HR teams and individuals recognised for their spectacular work! #BeOMG #TransformingExperiences Crystal Law Valerie Chen Mei Aw Grace C. Li Qi Lim Eileen, Ooi Wei Ling Cynthia Hoe Wei Kent P. Human Resources Online

Omnicom Media Group Hong Kong’s GM of Investment Products, Jason Wong, took centre stage at a Teads’ panel session alongside industry leaders discussing the impact of CTV on brand marketing, particularly in the beauty and luxury industry spaces. Key takeaways from the fireside chat included: • Luxury clients still lean toward English content, but localisation remains crucial for success. • CTV is a high-attention platform, offering exciting opportunities and brands should embrace it through multiple rounds of testing. • Many luxury clients request first-ad placements, but relevance matters more in this evolving space — testing and adaptation are essential as we navigate this new world of CTV. A big thank you to Teads for the opportunity to be part of this insightful conversation! #CTV #Streaming #Advertising

What's a memorable 'lightbulb' moment when a unique campaign idea struck you? In a 'Beyond the Brief' profile by afaqs! and HT Media Group this festive season, OMD India's SVP Siddhartha Sharma shares his journey in the media industry and thoughts on the evolving digital landscape. Find out more below! #TransformingExperiences #Leadership