Made Thought

NFW has been named a finalist for the 2024 Earthshot Prize! We are thrilled to announce that our visionary client, Natural Fiber Welding (NFW), has been named a Finalist for Prince William's prestigious The Earthshot Prize in the 'Build A Waste-Free World' category. NFW is an innovative biomaterials company leading the charge in displacing plastics in fashion, footwear, and automotive, instead using a system of natural materials to design the entire product plastic-free. Setting a new standard in design and empowering consumer brands and individuals to reimagine our collective future. As Finalists, NFW joins a global cohort of 15 innovators selected from 2,500 nominees for their groundbreaking work. The recognition highlights their role in tackling the plastic health crisis—what NFW's CEO, Dr. Luke Haverhals, calls “the new asbestos, but worse.” Congratulations to the team!

It's always incredibly exciting to watch the brands we collaborate with grow and thrive. These achievements demonstrate that Nothing's innovative technology and bold approach are a perfect example of how breaking away from the norm can really pay off. Take a look at the work we did with Nothing earlier this year for the Phone (2a) launch campaign. We focused on evoking a human warmth and bringing a sense of joy back to tech, and the results were phenomenal—100,000 units sold within just a few hours. Full case study live on our website: https://lnkd.in/eWrkruxP

The Made Thought strategy team is growing and I’m on the lookout for a full time senior strategist to join us! We’re looking for someone who is passionate about diving into a lot of different categories, working closely with clients and design teams to deliver work that inspires and pushes the people we partner with. Reach out if you or someone you know fits the bill! 

Rapha Past Forward Exhibition for London Design Festival: Open Now! This one makes me so happy for a number of reasons: An incredibly fun experiential brief—AWESOME clients—"Real life" output—Full creative freedom—Unreal team work—Faithful vision to reality execution... As some of you may know, my team at Made Thought works slightly differently, my designers have hybrid backgrounds with varied design skillsets and this was the perfect brief for us. We have been able to stretch our creative muscles completely, going from designing the identity for the exhibition to curating the experience, from spatial to graphic design and so on. I’m extremely proud of Callen and Calum for being absolute creative forces and putting all of themselves into this project, together with Laura and her 3D magic. Ever grateful to Hannah for being the best partner in crime (as usual), and to Alistair and Paul for their support and guidance and for basically allowing us to go wild. Our clients at Rapha for being an absolute dream to work with, Georgia, Jessica, Rob, Jose really grateful for you all. And our production partners 19MIL who have been fantastic helping us bringing this to life, navigating last minute changes and creative solutions. The exhibition and pop up store are open until the end of the week at the Truman Brewery, go check them out! Beautiful shots by Richard Oxford

RAPHA PAST FORWARD EXHIBITION: OPEN NOW For London Design Festival we partnered with world-leading cycling brand Rapha in celebration of their 20th anniversary, creating an immersive takeover at The Truman Brewery, London. Experience a kinetic installation, exclusive pop-up shop and roster of events that explore the power of cycling to move culture, communities and innovation forward. Only open until 22nd September, grab a ticket now: https://lnkd.in/eXzgeUr6 With thanks to the other collaborators on the project Isabel + Helen, 19MIL, Global Street Art and the Made Thought team Alistair Webb Oriana Gaeta Callen Neasmith Calum Rigden Laura Cooper Hannah Hayman Photographer: Richard Oxford

FINDING PURPOSE: An Extract From The New Standard Magazine Purpose. It’s a word thrown around boardrooms, social media posts and transient marketing campaigns. But what does it actually mean, and how do you align it within your brand authentically for positive change? In an exclusive extract from our inaugural The New Standard Magazine, we invited leaders from five forward-thinking organisations, including a natural skincare brand and a think-tank on the future of the home, to put their heads together over lunch and discuss the role that purpose plays in their different fields of work. They share their personal insights on how purpose is not just a buzzword, but a guiding principle to design with intention and build trust and connection in today’s world. Featuring: Jessica Gregory, Head of Design at Haeckels; Helen Job, Former Head of Research at SPACE10 (The Design Lab supported by IKEA); Jason Holley, Principal at Universal Design Studio; John Wilson, CEO of Map Project Office and Universal Design Studio; Nick Marshall, Senior Partner at Made Thought. Read more on our website: https://lnkd.in/egrzV45c

We’re so excited to see the launch of Meanwhile Group, the new platform house for brands Scape and Morro. Creating a new inspiring philosophy for the spaces and places we live in, they are redefining renting through a commitment to high-quality co-living spaces. We collaborated to define the brand positioning, architecture and identity for the new parent brand capable of delivering long-term growth, alongside the identity and creative spirit for their new residential offer, Morro. Take a peek into the brand world in the film below.

| SAVOIR-FAIRE | GAUFRAGE • ESTAMPAGE   Le #gaufrage et l’#estampage font partie des techniques d'impression directe dédiées à la mise en #relief ou en #creux du papier. Elles présentent toutes deux un caractère #haptique essentiel, un pouvoir d’incarnation exceptionnel qui rend l’intangible #tangible, et ce dans les moindres #détails. L’exploration de la relation singulière entre les deux techniques nourrit par ailleurs de grandes réussites dans le domaine du design imprimé, reposant sur la richesse du dialogue silencieux entre les vides et les pleins.   Lire plus >> https://bit.ly/4ctUdek   –   | SAVOIR-FAIRE | EMBOSSING • DEBOSSING   #Embossing and #debossing are two of the techniques used for printing directly on paper, either #intaglio or in #relief. Both processes add an important #haptic character, offering an exceptional power to incarnate, rendering the intangible #tangible, in the smallest #details. Besides, the exploration of this singular relationship between the two techniques has inspired big successes in the field of printed design, based on the richness of the silent dialogue between views of full and empty surfaces.   Read more >> https://bit.ly/4fQmKxF   –   Visuel 1 • Clients • Art Direction, Conception & Design: #OnandOnRecords, #AllttA Visuel 2 • Invitation Luxe Pack 2016 by Imprimerie du Marais • Art Direction, Conception & Design: Made Thought Visuel 3 • Client: COYA Restaurant & Pisco Bar • Art Direction, Conception & Design: Tatjana von Stein (Formerly Sella Concept) Visuel 4 • Client: Coal Office Restaurant • Art Direction, Conception & Design: Tom Dixon Studio - Production : Imprimerie du Marais Photos : Margaux Piette

Fast Company’s Innovation by Design Awards 2024 recognises five projects across the AKQA family. https://lnkd.in/eGhf9E59 Universal Design Studio Map Project Office Made Thought

RAPHA CELEBRATES TWO DECADES OF PERFORMANCE, PROGRESS AND PANACHE WITH AN IMMERSIVE TAKEOVER AT THE TRUMAN BREWERY, LONDON. We’re thrilled to have partnered with Rapha to bring their latest exhibition, Past Forward, to life—a journey through two decades of cycling excellence and a bold vision for the future. From their origins with the iconic Kings of Pain exhibition in 2004 to becoming a global movement, Rapha has always pushed boundaries. Past Forward is more than just a look back; it’s an exploration of how cycling has shaped culture, transformed cities, and inspired change. Made Thought has led the visual identity, concept, experiential and spatial design for the exhibition and bespoke mural, crafting an immersive experience that captures the spirit of Rapha’s journey—an evolution of design, performance, and impact. Whether it's the latest iteration of the Merino Jersey or the Future of Cycling Manifesto, this exhibition showcases what makes Rapha truly unique. Join us this September in East London as we celebrate Rapha's past, present, and future. Register your interest and learn more at https://lnkd.in/dgsA9Q_H