WMGC and Visit Birmingham & West Midlands is looking forward to working closely with VisitBritain on its new global screen tourism campaign 'Starring GREAT Britain', adding to our phenomenal history in both TV and the silver screen.
WATCH: Our CEO Patricia Yates speaks on location from fantastic #Birmingham, #WestMidlands, about our upcoming #StarringGREATBritain campaign – using the powerful pull of film and TV locations and places seen-on-screen to inspire visitors to come to #Britain, explore further and to come now, boosting international visits and spend across our nations and regions, with our destinations the STAR of the show. #DYK: Our research shows #filmtourism is a significant motivator for travel: 91% of potential visitors we surveyed across 20 overseas markets were keen to visit film and TV locations during their holidays here in the #UK. Our full #screentourism research report is on our website here: https://lnkd.in/d5nGGcCn Nick de Bois CBE, Victoria Borwick, GREAT Britain & Northern Ireland Campaign, Kate Taylor Tett, Department for Culture, Media and Sport, West Midlands Growth Company, Becky Frall, Tom Marlow, Neil Rami, University of Birmingham, Visit Birmingham, Chris Bryant, Tracey Edginton Andrew Stokes OBE VisitEngland