CreatorIQ’s Post

FMCG's Levers for Future Growth with Mars United Commerce's Darren Keen ⚡ 🔋 Apple Podcasts: https://lnkd.in/dQvPQyr8 Spotify: https://lnkd.in/ds2k4cr4 Since the return to a certain normality in the last couple of years, FMCG companies have been hit with a harsh reality: the struggle to find growth. We are partnering with Mars United Commerce (formerly The Mars Agency) to unveil the key levers companies can pull to go back to top line increases. Tune in to learn about: - The Key Growth Levers FMCG companies can use to unlock growth - What the “new normal” looks like for CEOs - Why Consumer Goods companies are struggling with increasing top-line revenues - Mars United Commerce’s rebranding to serve the purpose of growth for people, client and community - Balancing data and human intuition to create a true connection between brands and consumers

🎙️ Excited to share my recent conversation with Adham on The Investpod MENA podcast, where we dived deep into the world of Direct-to-Consumer (D2C) brands and explored why we do not see more of these brands emerging from the Middle East. 𝗗𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘄𝗲 𝗱𝗶𝘀𝗰𝘂𝘀𝘀𝗲𝗱: ✅Key strategies for succeeding as a D2C brand ✅ Diversifying revenue sources for sustainable growth ✅ Retention strategies across various channels...and much more! If you are running a D2C brand or planning to launch one, this episode is packed with actionable insights you do not want to miss. Catch the full episode on YouTube here: https://lnkd.in/diEsabrW, and I would love to hear your thoughts! Drop your comments or questions below. #D2C #eCommerce #EmerceConsulting #MiddleEast #Podcast #InvestpodMENA

If you haven't yet, make sure you check out our newest Marketing Today episode, 435: Murder in HR and the Power of Branded Entertainment with Ryan Bonnici, CMO at Wellhub (formerly Gympass). We talk about: 👉 The reasoning and logistics behind rebranding from Gympass to Wellhub 👉 The differences in B2B, B2C, and B2P marketing strategies  👉 Why and how to leverage branded entertainment You can find it on Youtube or anywhere else you listen to podcasts!

✨ Behind the Curtain of Branding Magic ✨ In the latest episode of The Brandinc PR Podcast, I dive into the Wicked movie's genius strategy of weaving brand partnerships across diverse products ahead of its release. 🧙♀️✨ From cosmetics to clothing, the power of aligning with brands that tap into various audiences is a lesson for businesses big and small. 🎬 Why is this important? It's all about creating touchpoints that resonate with every kind of fan. This approach doesn't just build buzz; it creates an immersive brand experience. Check out this clip, and tune into the full episode to hear my take on why casting a wide net with strategic partnerships is a winning move for any launch. 🎙️ Apple Podcasts: https://lnkd.in/gr2SnpTw 📥 Grab my Media Ready bundle now for just $27 (normally $97): 👉 https://lnkd.in/grmT6AKb #BrandStrategy #WickedTheMovie #BrandPartnerships #PRInsights

IF YOU WANT to LEAD the consumer, then YOU NEED to BE the consumer. Life, sports, and yes, your business, will always come down to people. We're all in the business of people. FULL STOP. ------------------- Frequently, I'm asked what the secret sauce is for brands in my world of Nuun Hydration, Kashi Company, Mrs. Meyer's Clean Day, and Tosi Snacks That magic always comes back to the team... the people. The team is your single biggest competitive advantage. --------------------- When I sat down with Eric Ryan, he distilled that the success of his companies came back to the team. "Products are the souvenir of the culture..." So... "If you want to lead the consumer... you need to be the consumer." ---------------------- In short, your team is the brand, and your brand is the team. LIVE IT. ----------------------- This podcast episode with Eric Ryan will help you rethink the way you look at the team, the consumer, and your products. Apple 🎙 ==> https://lnkd.in/gyvWnJFQ Spotify 🎧 ==> https://lnkd.in/gHRNaRag Please subscribe wherever you listen to podcasts. 🙏 #ceoPodcast #cultureFIRSTleadership Culture First Leadership

In this episode of the BRAVE COMMERCE Podcast, Kerry Sullivan, CEO of Versed, a Public Benefit Corp, joins co-hosts Rachel Tipograph and Sarah Hofstetter to share her journey from leading iconic brands to scaling an indie Beauty powerhouse. Together, they explore: ✨ How blending big-brand expertise with indie brand agility fuels innovation and growth ✨ Full-funnel marketing strategies for emerging Beauty brands in today's digital and retail landscape ✨ The importance of authenticity and strategic risk-taking in building modern Beauty brands 🎧 Listen here: https://lnkd.in/gMYv4H5w #BeautyBrands #MarketingPodcast #eCommerceMarketing #Versed #InfluencerMarketing #BrandStrategy

Listening to a popular podcast last night on brands. This was said by one of the experts, "It's not for a brand to sell truths, it's there to sell dreams." I couldn't disagree more. Brand truths give a brand courage. Brand truths create tribes. Brand truths creates a passionate love. Brand truths allow brands to be accountable to it's team and customers. If podcasts hosts believe brands should not sell truths, dream on.

⬇ Sharing a few quick resources on the topic of Differentiation. 1️⃣ The latest How to Win podcast episode from Peep Laja: Differentiation: How To Stand Out & Keep it That Way: https://lnkd.in/gKdCXWp8 2️⃣ Differentiate or Die - a classic book on the topic from Jack Trout. This listen won't burn an Audible credit if you're a subscriber: https://lnkd.in/gwXaSvnP Some takeaways: - It's more than just a few lines of copy/messaging. It's the CEO's job, and doesn't fall squarely on a PMM's shoulders - so don't fret. Though you are needed to articulate it, this is about more than just words. It goes to the highest levels of company strategy. - It's never been harder to differentiate, with more brands, more investment and more competition than ever across markets. The challenge is beating "sameness" and standing out vs. playing it safe. - "Instead of competing to be the best, you should compete to be unique" - Michael Porter #differentiation #productmarketing #strategy

Future-readiness means having a tremendous web of connections. Thrilled to interview Jennifer DaSilva (President of Berlin Cameron and Executive Officer of VML West) on the latest episode of my Future Fit™ podcast! Jen is using the power of creativity and vulnerability to do things in bold new ways. We chatted about how nurturing a culture of connection supports future-readiness, and much more. Here’s just a few of the topics we covered: → The importance of simplifying data for fast insights into future customer needs. → Why integrating play as innovation fosters future-readiness and creates connection. → How Howard Schultz’s vulnerability fostered Starbucks’ resilient culture. → Why Netflix’s openness to unpredictable consumer preferences helped disrupt entertainment. → How prioritization and bold questions drive marketing transformation. I learned so much from my conversation with Jen—and her brilliant insights definitely got me thinking. Link to the episode in the comments. If you enjoyed it, leave a review and let us know what made the biggest impact! How are you fostering connection and vulnerability to get future-ready? #future #innovation #strategy #leadership #newpodcast

Sylvia LePoidevin: AI Transforms Teams from Interdependence to Self-Sufficiency To listen to the podcast in full, please click this link: https://lnkd.in/eZjwx4TK To view the podcast in full and subscribe for more content like this, please click this link: https://lnkd.in/eZrq37_C How to Become a CMO, with Sylvia LePoidevin Sylvia LePoidevin, CMO at Kandji a B2B Saas company. As the first marketing hire in the business, Sylvia became CMO by 29 and is often the only female in the boardroom. Listen to Sylvia’s story, her background and the tips and secrets she has used to work her way to the top of the marketing tree, blending work and lifestyle into a potent and powerful mix. Sylvia and I talk about gratitude, a building mindset, resilience and more in this fascinating insight into the life and work of a highly successful young CMO. #marketing #marketingpodcast #digitalmarketing