I wanted to talk about why I chose MadKudu as my very first RevTech Review.
MadKudu is a marketing ops secret weapon because they make marketers more intelligent, define the true "MQL", and allow sales to execute faster.
I was a user of MadKudu as recently as early this year, and it made a big difference in my ability to execute on GTM. Because I have some friends on their team, I also suspected I would be able to get a call with Francis Brero to hear about their roadmap and vision for the future.
As often as we can, I want to incorporate some of these insights into our reviews to make them different than what is already out there. I don't think this takes away from our unbiased opinion, and it makes us unique.
Thank you to Francis and Hayden Anderson too! I have already gotten a few messages from readers who said they had no idea what MadKudu was capable of 😎
Here's a little excerpt from the article:
What's Coming Next?
After a recent conversation with Chief Product Officer Francis Brero, it’s clear that MadKudu has firmly entered the fray of “signal selling platforms”, but with a unique twist. Francis emphasized their intention to act as a sort of “CDP for Sales” – able to digest all signals and make sense of them – regardless of which system of action a company uses. (think: Salesforce, Gong, Outreach, Salesloft, etc.) At the same time, they have deep experience in using machine learning to put together a true MQL definition that can incorporate these signals and spur the right sales actions.
Francis also mentioned that MadKudu plans to add AI to the platform in a way that allows users to better navigate the complex tasks of modeling, without learning a complex UI. Imagine chatting to the system and asking it to evaluate the impact of changing your scoring model. For current MadKudu users, this will go a long way to improve the ease of use.
When you boil it all down, I still think MadKudu is a platform for marketers, because the best marketers focus on enabling sales execution.