Sendspark

8 Ways to Use Video in Your Outbound Strategy Most cold emails go unread. Most LinkedIn DMs get ignored. But video? It gets attention. 👇 Here are 8 ways to use video in your strategy: 1️⃣ Cold Emails – Stand Out in the Inbox ⇢ Replace long text with a 30-60 second video ⇢ Mention their name & company in the first 5 seconds ⇢ End with a clear call to action (ex: "I can send a quick demo recording—interested? or "Let me know if a quick walkthrough would help.") 💡 Example: Instead of: "I help companies like yours improve XYZ..." Say: "Hey John, saw your team is hiring. Curious how you're handling [challenge]. Here’s a quick idea..." 📹 Pro Tip: Use Sendspark to effortlessly personalize videos at scale—record once, send to many, and still make it feel 1:1. 2️⃣ LinkedIn DMs – Get More Replies ⇢ Most people send text-heavy DMs—you won’t ⇢ Send a short intro video instead of another sales pitch ⇢ Keep it casual, just like talking face-to-face 💡 Example: "Hey Sarah, saw your post on [topic]. Quick video with a thought—would love to hear your take!" 3️⃣ Follow-Ups – Remind Them Who You Are ⇢ Instead of “just checking in,” add value ⇢ Summarize a previous conversation or highlight an idea ⇢ Show you’re engaged, not just chasing a sale 💡 Example: "Hey Mike, quick update from my end. Here’s a quick 30-second breakdown of how we can help with [challenge]..." 4️⃣ Breaking Through to Cold Prospects ⇢ Hard-to-reach prospects? Try video instead of another email ⇢ Show you’ve done your research (mention something specific about them) ⇢ Use screen recording to personalize your outreach 💡 Example: Send a quick LinkedIn video instead of a generic InMail. "Hey Alex, noticed [something specific about their business]. Curious if this resonates?" 5️⃣ Proposal Reviews – Close Deals Faster ⇢ Walk them through the key points of your proposal in a quick video ⇢ Highlight the ROI and next steps ⇢ Reduces the back-and-forth emails and gets deals moving 💡 Example: "Hey Lisa, here’s a 2-minute breakdown of the proposal—let me know your thoughts!" 6️⃣ Handling Objections – Add a Personal Touch ⇢ If a prospect says "not the right time", send a video response ⇢ Address concerns in a conversational way ⇢ Builds trust faster than another email 💡 Example: "Hey Tom, totally get that timing is a factor. Here’s why teams in your space are looking at this now…" 7️⃣ Re-Engaging Cold Leads ⇢ If a deal goes silent, send a quick video to revive interest ⇢ Remind them of the value without being pushy ⇢ Works better than a generic “just checking in” email 💡 Example: "Hey Sarah, bringing this back into focus. My thought on [value prop]—worth revisiting?" 8️⃣ Thank You & Relationship Building ⇢ After a meeting? Send a quick thank-you video ⇢ Personal touch = stronger relationships ⇢ No pitch, just a way to stay top of mind 💡 Example: "Hey Dave, really enjoyed our chat today. Appreciate your time—looking forward to what’s next!"

1.5 months into filling the pipe in 2025 Here's my exact process (and subsequent adjustments)..... During our year-end planning for the US team at Younium we decided to narrow our outbound targets to move a bit more upstream, where we'd find even more ROI for our prospects. Our friends at Loyee.ai took our existing database and helped us narrow our priority accounts, and also gave us insights into the target company tech stacks so that we could better relate our story to systems we integrate with. And now the process: Started with 200 target accounts in HubSpot that were tier 1 (best fit based on Loyee's algorithm and data scrape). I used Apollo to enrich the accounts with contacts that fit our best personas in finance and operations. Loading 3-5 per account, back into HubSpot with emails and cell numbers. Built a sequence in HubSpot based on mixing together some best practices from Troy Munson, Armand Farrokh, Nick Cegelski, and Brian LaManna. DM me for specifics if interested, but all credit to those mentioned here. This sequence is as omni-channel as it gets, using cold calls (sped up by Salesfinity), voicemail, intent signals, video messaging (through Sendspark), InMail, LinkedIn voice messaging where possible, and of course email. Today I even added a three bucket activity framework from a post by Anthony Natoli, to make sure I'm holding myself accountable to a high standard. I'm on my 3rd iteration of the above sequence, after adding a bit more outcome specific content, and tightening up messaging to be more word economical. I cannot stress the importance of that last point. Using less words to describe your potential outcomes and ROI or to quickly explain what you're calling about during your opener on a cold call makes all the difference. That, and making sure that your message actually resonates, which is the grand-daddy of them all and the primary focus of the last month. Happy to report that I'm getting closer on that front. Here's the tough reality. Even with all the calculated and educated moves included above, it is STILL a numbers game when calling into mid-market and enterprise. I'm up to 175 contacts loaded in (slowly building momentum now that my process is dialed in) and although I've got only 2 actual meetings booked from it, the clicks, responses, and "no thanks, we're good"s have been on the steady increase. The meetings will come. Now is when the real game is played, converting those signals of interest (or brush offs) into dialog OUTSIDE of email. The long game is where your sights must lie. Keep the calculated activity high and it will come. How's your outbound going? #outboundsales #saassales

If I was stranded on a desert Island and can only take 5 tools with me to hit quota...I'd pick. 1) Clay Every SDR needs to learn the basics of Clay if they want to stay relevant in the job market. AI for targeted list building is the future of sales and Clay is the key. 2) Trellus (YC W22) Because cold calling is king and if you're not using a smart dialer that makes it easier to get pickups than you're doing it wrong. 3) Apollo.io I've tried a dozen sales engagement tools and still swear by Apollo's ease of use and quality of data. 4) Sendspark If your not utilizing video in your outreach its going to be very hard to stand out. 5) LinkedIn Sales Navigator Because that's where a lot of my ICP are most receptive. 🏝️ 😎

Expandi.io just leveled up in a major way. I’m super excited to announce our newest integration: Expandi 🤝 Sendspark! We've joined forces with Bethany and her incredible team at Sendspark to take LinkedIn outreach to a whole new level. Here's what’s new: 1. Sendspark now works directly inside Expandi. No more app-jumping! 2. You can create AI-personalised videos right in your Expandi workflow. 3. You can also choose from video templates for one-off messages or big campaigns. 4. Your Expandi outreach campaigns can now be combined with Sendspark's video personalisation. (Those response rates are about to blow up!) Now your outreach can be automated AND personalised, at SCALE. Huge thanks to Bethany Stachenfeld and Sendspark for this collab. Ready to try video in your outreach? Get started here: 1. Grab your free trial for Expandi here: 2. Grab your free trial for Sendspark here: 3. Watch this tutorial to set up your first video campaign in Expandi: Give it a go and let me know how it works for you!

I get asked all the time what our full tech stack looks like at The Kiln. So, I put together a comprehensive list of every tool we use for our day-to-day operations and client delivery. Here’s the breakdown of what we use and why: (If reading’s not your thing, check out the image below 😉) Lead Enrichment Clay – Aggregates data from 75+ sources to find almost any information on people or companies. LeadMagic – Provides niche prospecting data for deeper outbound insights. FullEnrich - Additional option for data, great Chrome extension. Intent Data Trigify.io – Automates outbound actions based on intent signals like job changes or fundraising events. RB2B – De-anonymizes website visitors to identify potential leads. Email Sequencing Instantly.ai – All-in-one tool for launching and managing automated email campaigns. Smartlead – Supports high-scale email campaigns with unlimited account connections. Multi-Channel Campaigns LaGrowthMachine – Runs multi-channel outreach across email, LinkedIn, and Twitter. lemlist– Offers customizable multi-channel messaging flows with advanced conditions. AI Copywriting Twain– AI-driven copy tailored specifically for your target audience. Anthropic – Produces high-quality copy when prompted, using reliable AI systems. LinkedIn Outreach HeyReach– Automates LinkedIn outreach with zero ban risk (if best practices are followed). lemlist– Automates LinkedIn actions like follows, comments, and voice messages. Photo/Image Personalization Sendspark – Creates personalized video campaigns at scale with dynamic AI templates. DynaPictures – Generates personalized images using custom templates and APIs. Lead Sourcing Clay– Imports and filters leads from multiple platforms into one actionable spreadsheet. Ocean.io– Uses AI to find company lookalikes and high-quality B2B leads. Apollo.io – Offers a comprehensive B2B database for lead sourcing and prospecting. PhantomBuster– Automates data scraping for hard-to-find leads (e.g., LinkedIn events, followers). Apify– Provides customizable scraping tools for sourcing data at scale. HG Insights– Tracks what technology companies are using, helping you identify businesses likely to need upgrades or complementary solutions, or using competitors. Workflow Automation Zapier– Easily automates workflows across 7,000+ app integrations. Make– Offers a budget-friendly, no-code alternative for workflow automation. n8n– Open-source, self-hosted automation tool for technical users. #outbound #tools #techstack

Your cold outreach shouldn’t feel... well, cold. 🧊 In a world drowning in generic cold DMs, blending in is the fastest way to be ignored. 😴 🎬 Enter: Personalised Video Outreach on LinkedIn with the new Expandi.io x Sendspark integration 🚀 We joined forces to make video prospecting at scale ridiculously easy. We’re talking: ✅ Hyper-personalized video messages (without spending hours recording) ✅ LinkedIn automation that feels human ✅ 16x more replies than your average sales DM (yes, really) 💡 Imagine DMing a lead with a custom video that shows exactly how your product solves their problem—before they even know they need it. 🔗 This integration = more meetings, more responses, and way more “OMG, love this video” replies 🤩 Your leads don’t need another generic DM that looks like every other. They need a face, a voice, and a message that sticks 🎤 Learn about video outreach that converts 👇🏻 P.S. - Huge thanks to Bethany Stachenfeld & Ben Wright from Sendspark for this incredible collaboration, but we aren't done yet! 💙💜 We're coming up with a webinar very soon where we talk all things automated video personalisation - more details to come soon 😉🤫

"Brandon, we need a new design for some swag" Say less…

You can now send personalized videos in LinkedIn... FULLY AUTOMATED 🦾✨ We have a new integration with Expandi.io that lets you automatically generate & send Sendspark videos in your LinkedIn outreach campaigns. So you can... 1️⃣ Use Expandi to find leads on LinkedIn: people who like a specific post, follow your company on LinkedIn, attend an event, or just generally match your ICP criteria 2️⃣ Set up your automated campaign to connect & message people 3️⃣ Have an AI-personalized Sendspark video (starting with "Hi Name") generated & sent for each person in the campaign. All 100% automated 💯 This gives you the boost from video prospecting on LinkedIn (where many folks are seeing a 30%-60% reply rate), without needing to spend hours recording & manually messaging. Thanks Stefan Smulders, Glenn Miseroy, Noah Green, Mariya Delano Inderveer Daulat, Lesia Polivod, Olha Kozynets, Ben Wright, and the many other folks who helped bring this to life. We'll be doing a webinar soon to share use cases and best practices... let us know if there's anything specific you'd like to see!

I spent 72+ hours building this – and it’s yours for FREE! Last week, I posted about the 5 big bets shaping SaaS growth marketing in 2025 👉 https://lnkd.in/gwUkytMq. The response was overwhelming. Dozens of you DMed me asking: ❓ How do I create scroll-stopping videos? ❓ What tools should I use? ❓ How do I measure and report ROI? So I rolled up my sleeves and spent 72+ hours creating the ultimate resource for SaaS growth marketers: 👇 The 2025 SaaS Video Growth Vault Here’s what’s inside: 1️⃣ Swipeable Scripts – From hooks to CTAs, steal proven frameworks from HubSpot, Slack, and more. 2️⃣ Tool Stack Deep Dive – Exact workflows for Sendspark, Descript, OpusClip, and more. 3️⃣ Distribution Blueprint – How to post on LinkedIn, email, paid ads and more for max reach. 💡 Why I built this: Too many SaaS marketers waste time on videos that don’t convert. I wanted to create a beginner-to-expert playbook that anyone could use. I believe in giving away value first – no strings attached. 👉 How to get it: 1️⃣ Follow me (so you don’t miss future resources). 2️⃣ Add me to your network (so I can DM you the link). 3️⃣ Comment Smartlead below. I’ll DM you the link to duplicate the Notion template.

Why is sending videos so important? + over 20% reply rate + invite people in + authenticity You will shine on that inbox I use Sendspark to send mine, it helps me build different campaigns and strategies. Give it a try ✨