Songtradr

For over 50 years, Roland has been instrumental in defining the sound of music. Now, that legacy is set to empower independent artists like never before. On October 4th, Bandcamp, a member of the Songtradr family, is joining forces with Roland Corporation U.S. for the biggest Bandcamp Friday yet. This partnership aims to empower artists by eliminating revenue shares, ensuring that all proceeds go directly to them on every Bandcamp Friday. To celebrate, Roland is offering a complimentary Roland Ultimate Studio Suite to all Bandcamp users, featuring over 40 legendary instruments and studio tools, along with a 50% discount on Roland Cloud Lifetime Keys. We’ll also host exclusive Listening Parties with various Roland artists throughout the month, creating a unique space for fans and artists to connect in real time. This collaboration underscores our commitment to the independent music community, providing artists with more opportunities to reach new fans while keeping music at the forefront. Don’t miss out on what’s next for Bandcamp Fridays in 2024! https://lnkd.in/gD2v7W99

Discover how the right sounds can drive your brand and business performance. Our own Aifric Lennon shares insights on how an effective music strategy represents one of the most underutilised tools for marketers and brands. Read more about it here and on ADWEEK:

Yesterday at Brandweek, our President and CMO, Bryan Biniak, had the opportunity to discuss the role of music in performance marketing. Alongside Zambezi CCO Gavin Lester, Bryan explored how a well-crafted sonic strategy can truly make a difference for brands. We also had the chance to share insights from our ‘Music of Sportswear’ report, shedding light on how music can enhance brand storytelling, foster deeper audience connections and positively impact brand and business performance. Thanks to everyone who joined us for this enlightening discussion! Want to learn more? Check out our Music of Sportswear white paper to get more insights and to dive deeper: https://lnkd.in/dd_N_FvX

Crafting the right sonic strategy can drive real impact. At this year’s Brandweek, our President and CMO, Bryan Biniak, will share insights on the role of music in performance marketing. Joined by Zambezi CCO Gavin Lester, Bryan will explore how music not only resonates with audiences but also creates economic efficiency for brands. You’ll also get a preview of findings from Songtradr’s ‘Music of Sportswear’ report, revealing how brands like Under Armour are using music to shape targeted, memorable advertising experiences. It’s a conversation you won’t want to miss—explore more here: https://lnkd.in/eHHXdzZk

At Songtradr, we know that a powerful sonic identity goes beyond sound—it's about creating a lasting connection. It's been incredible to see the success of TikTok's sonic branding, brought to life by MassiveMusic. With impressive results like 81% global recognition and 25% increase in brand trust, TikTok’s sound is making waves. Check out the full story behind this creative partnership: https://lnkd.in/eUk3u53A (Results from Kantar)

TikTok has become one of the fastest-growing platforms for discovering new music with a unique ability to turn hidden gems into viral hits. Bandcamp is now joining the conversation, and we’re excited to bring our mission of connecting fans with incredible artists to this dynamic space. Meet the creators behind the channel: filmmaker Sarah Tang, designer Olivia McEwan Hill, and DIY culture creative Carrie McClure. Together with Bandcamp’s editorial team, they’re ready to bring you the best of Bandcamp on TikTok, delivering fresh sounds, insightful stories, and creative content straight from the Bandcamp universe. So follow Bandcamp on TikTok—and if you don’t have a TikTok account, today is the perfect day to start! Follow on TikTok: https://lnkd.in/gt_eKzNZ

Songtradr is honoured to be on the Inc. 5000 list for the fourth year in a row! The Inc. 5000 list recognises businesses around the world for their exceptional growth, innovation and excellence. Our success is powered by our outstanding team and valued clients. As we look ahead to 2025, we’re excited to continue to power the world with music. Check out the complete list here:  https://lnkd.in/g6Yn3rnH

At MAD//FEST, we showcased our "Balance the Mix" initiative, demonstrating how advertisers and brands can drive cultural change. Becky Wixon, Head of Songtradr Talent, hosted a panel with industry leaders Eve Horne and ilā Kamalagharan, who stressed the importance of diverse representation in music. What did we learn? ▪Brands can shape society by embracing DEI and social issues, creating campaigns that resonate deeply with audiences. ▪Collaborating with diverse artists and producers enriches storytelling and enhances brand narratives. ▪The decision-makers behind campaigns significantly affect media portrayals and cultural representation. ▪An Oxford University study reveals that inclusion directly correlates with organizational success. But the biggest outcome? We're committed to driving industry transformation and achieving equality. Want to learn how you can be a change maker in the industry? Explore our "Balance the Mix" initiative here: https://lnkd.in/gxK9iDqK

At Songtradr, we are committed to showcasing how world-class music and sound craft impactful experiences, by highlighting the remarkable artistry and diversity that enrich these moments. Join us this evening from 5-7pm at 'Belonging @ Cannes' at The Beach along Miramar Plage with WPP for an unforgettable music experience. We will celebrate diversity and the power of authentic connection with speakers from Unilever, Warner Music Group, The Outlyer Group and our own Becky Wixon, Creative Strategist, and Music Producer at Songtradr and MassiveMusic. There will also be exclusive performances from the incredible Emmanuel Kelly, Victoria Canal and Kenya Vaun. RSVP for ‘Belonging @ Cannes’ by sending an email to beach@wpp.com and keep an eye on our socials for pictures from the panel and more insights to come later this week!

Music is more than just sound. It shapes our world in extraordinary ways, evoking emotions, sparking creativity, and building deep connections. On 21 June, our own Agnes Chung, Senior Director of Search and AI, will represent Songtradr at TEDxBerlin for their "Music Is Unstoppable" event. This afternoon is dedicated to exploring the influence and power of music, diving into the psychological, social, and technological aspects. Alongside these thought-provoking talks, there will be live performances that showcase the beauty and diversity of music, while embodying the themes of the discussion to create a full circle experience. Don’t miss out – learn more and secure your tickets here: https://lnkd.in/drhQSuPS