Thrilled to have partnered with 72andSunny on the new #Barbie brand film “Give Limitless Possibilities” for our #client Mattel, Inc. The spot showcases how the toy can deliver the adventures, potential, and confidence that parents desire for their children. Learn more about the work in this Ad Age story: https://lnkd.in/em8zfDRA
If we could sum up this new work for Barbie in one emoji, it would be this: 🥹 From channeling the universal joy of play, to the unmistakable feeling of being seen, the brand’s latest campaign hits right in the feels. At the center of it all, the iconic doll herself becomes a symbol of what so many parents and adults ultimately hope to give the kids in their life: the belief in their limitless potential. Because when you give a kid a Barbie, you’re giving them so much more than a doll. You’re giving them limitless possibilities. 🌈 Cheers to these possibility makers 💖 Lauren Smith Maria Galleriu Tahirah Edwards Byfield Maddie McDowell Lulu Wimberly Kailey Riggen Katherine Gaul Samantha Davenport Alison Berk Michelle Casale Darius Boles Natasha Cirisano Kaylie Volpe Karol Chang Bianca Escobar Frances Tulk-Hart Monica Macer Molly Gignoux Krista Berger Liz Maglione Julia Jensen Stephen Seo Danielle V. Devin Tucker Kayla Carpenter Taylor Schatan Kathryn Herron Aly Lloyd Somesuch EXILE Edit Lime Studios Terrorbird Media, LLC Royal Muster a52