Betty

We’re downright delighted to see our new “Delightfully Raw” campaign for Raw Sugar Living (and their first consumer-facing campaign ever!) helping build buzz around their cold press, clean, vegan and great-smelling personal care products. Thanks to ADWEEK, The MPLS Egotist and AdForum for sharing the work! https://lnkd.in/gE7AkAS5

Betty SVP of Consumer Strategy Liz Grabek (she/her) spent last week taking in the trends at Cannes Lions International Festival of Creativity. Her key takeaways? “Passion is the new purpose. Whether it’s pickleball, F1 or pets, the brand presence and stage are dominated by brands helping people explore, experience and pursue the things they love. Creativity is back in a big way. After years of brands leaning into tech to drive performance, they are leaning into tech to help amplify bold ideas and find more authentic ways to connect.” Find more top Cannes takes from industry leaders (including Quad CMO Josh Golden) in The Drum: https://lnkd.in/e2qMcbpv

Betty x Favorite Child work made the Communication Arts 2024 Design Competition shortlist! Congrats to the teams behind the Summit Brewing Company Twins Pils redesign in the packaging category and Heckova! in motion graphics for being selected as finalists. See the full shortlist here: https://lnkd.in/g_GVGmiY

Our President of Quad Agency Solutions and Executive Vice President of Product & Market Strategy is adding ADWEEK Group Chat Host to his list of titles. Eric Ashworth will be opening and moderating "The Creator Economy and the New World of Creativity" at the #ADWEEKhouse this Cannes Lions International Festival of Creativity. Joined by Paris Hilton, Shachar Scott, Kahlil Greene, and a room of industry innovators, including Liz Grabek (she/her) of our creative agency, Betty, the group will have an interactive discussion on leveraging the creator economy for unparalleled brand engagement. Interested in joining the invite-only conversation? Register your interest at https://lnkd.in/gsAfZ8Rb

Spotted: Our campaign for Minnesota Lottery’s new JAWS scratch game out in the wild! 🦈 Thanks to ADWEEK for the shoutout, and PSA to Minnesotans to keep your eyes peeled for sharks in some surprising places this summer ... 👀 https://lnkd.in/gBtvam7b

The warmest of welcomes to our Betty x Favorite Child interns who joined us this week in partnership with the The BrandLab! We’re so excited to spend the summer working with Sabrina Nguyen, Natalie Nepper, Dom Krenz, Jaber Abdalla and Om Harris. — and to learn from the next generation of creative talent! 🙌

Betty is ready to build better for three great brands that can’t stand bland: We’re proud to announce a new partnership with Vega, Great Lakes Wellness and Jade Leaf Matcha from WellMore Holdings!

Betty helped CLR Brands build on its clean reputation by showcasing how each product in the lineup is the better, overqualified expert for tackling tough messes at home. Calcium, lime, rust, mold, mildew and more? Been There. Outdone That. https://lnkd.in/gSscCkAi

Build better to better your business. Say that five times real fast. Sincerely, Betty

Congrats to our Minnesota Lottery team on their “Hype” radio spot being named a finalist in the 2024 Radio Mercury Awards! You can see the full list of finalists — and listen to the top spots — here: https://lnkd.in/gB-aV2hj