Terra Thread is a sustainable brand that crafts organic backpacks, bags, and apparel for conscious consumers, corporations, and NGOs seeking to make a positive impact through their purchases.
We're excited to share that our organic cotton bags and backpacks are making their way to one more retail partner this week.
Our sister company Terra Thread led by Vizan Giri will now be on Nordstrom.com. This is just in time for Back-to-School. 😉
So if you're looking for a new bag this school year, consider a cotton one! It's just as durable, and will break down in the Earth after it's been used, tested to the max, and scoffed up.
If you're not heading to school or college, we have laptop cases, totes, gym bags, makeup cases, and more.
It's so exciting to see mainstream retailers support mission-driven brands. Let's hope this movement continues to grow and redefine how we shop.
Check out our full collection on Nordstorm.com: https://lnkd.in/gxtYMGY9#Bcorp#regenerative#fairtrade#organiccotton#organic#sustainability#backtoschool#regenerativeorganic#bags#totes#sustainablefashion#regeneration
Too good to be kept private. We're releasing the full video of our Webinar on Regenerative Agriculture in the Apparel Industry: Beyond the Hype.
This discussion from an expert panel outlined a comprehensive approach was outlined to regenerative agriculture in the apparel industry, focusing on ecological restoration, transparency, certification, consumer engagement, and the use of advanced technologies to drive sustainability.
The webinar was moderated by Christopher Marquis, a professor at the Cambridge Judge Business School, and author of of “THE PROFITEERS: How Business Privatizes Profit and Socializes Cost”.
He was joined by three industry leaders:
- Vik Giri (He/Him), founder of Gallant International, Inc, a pioneering organic cotton and now regenerative cotton based product supplier.
- Elizabeth Whitlow, Executive Director of the Regenerative Organic Alliance, which holds the Regenerative Organic Certification (ROC). ROC is a holistic, high-bar certification that encompasses three pillars: soil health, animal welfare, and social fairness.
- Andrew Smith, PhD, Chief Scientific Officer of the Rodale Institute, which has been leading the way in the organic movement through rigorous, solutions-based research, farmer training, and consumer education.
A few key takeaways:
- Brands and manufacturers are encouraged to transition to regenerative agriculture practices that go beyond sustainability. This involves not only reducing harm but actively contributing to the replenishment of the environment and the creation of resilient communities.
- Establishing deep relationships with farmers and ensuring a transparent supply chain are crucial. For instance, Gallant's journey towards the ROC standard emphasizes the importance of restoring soil health and addressing social and environmental issues
- The importance of soil health and its role in carbon sequestration was discussed, highlighting the potential for the apparel industry to contribute positively to the environment. Rodale Institute's work in this area underscores the need for practices that support biodiversity and climate resilience
- ROC certification was presented as a comprehensive standard that includes soil health, animal welfare, and social fairness. Brands and manufacturers are encouraged to seek certifications that align with regenerative principles and to collaborate with various stakeholders to support farmers in this transition
- There is a growing consumer demand for products that align with regenerative agriculture values. Brands and manufacturers should consider this shift in consumer preferences and the economic, environmental, and societal benefits that regenerative practices offer
- Brands and manufacturers should integrate LCAs into their supply chain to better understand the environmental impacts of their products. For example, Green Story's work with Gallant on Digital Product Passports is a step towards transparency and sustainability, setting new industry standards
Now THAT is the perfect bag!
Thank you again Ocean Blue Project and Terra Thread for the amazing gift.
This canvas tote bag is perfect for every day. The thick canvas holds up to your toughest abuse. It's spacious interior holds all the things. And my favorite part is the small inside pocket for those easy to lose keys.
Get yours today!
https://lnkd.in/ggMzbrkW
This piece by Elizabeth Segran, Ph.D. addresses one of the most crucial questions we've faced: why are #sustainable brands more expensive?
We get this question every week it seems. Why can't clothes be made #ethical and be more affordable? Liz does a good job breaking it down -- the costs involved, the materials, and the reality check that we all need: you can't make a T-shirt for less than $5 and be mindful of the planet and the people behind it.
Also this bit of data was quite interesting:
"In 1960, American households spent more than 10% of their income on clothing and shoes, what would amount to roughly $4,000 today. The current figure is just 3.5%, or less than $1,800. But while the average person bought 25 garments annually back in 1960, shoppers today snap up 70 garments per year on average."
At Terra Thread, affordability has been a big area of focus for us from the very beginning. We know our products are not fast-fashion cheap, but we've tried to find a middle ground, in line with our competitors (who are using conventional manufacturing practices), and within reach of many customers. It's a hard dance, for sure.
- We buy only #organic cotton (and have been supporting the transition to #regenerative organic cotton).
- We use only #Fairtrade certified facilities.
- We follow #GOTS standards.
- We are a #bcorp.
- We give back to Feeding America with every purchase.
- And we use plastic-free packaging.
All of this comes at an added cost. But we think it's important and worthwhile. Yet, we've keep the markup to a minimum, in the hopes that it's within reach for most customers.
https://lnkd.in/e243yWU4
Third-party certification is crucial to trustworthy sustainability. Just ask our Fairtrade brand partners, Gallant International, Inc and Divine Chocolate USA; not only are their products certified by us, these brands have also invested in certification from our friends at B Lab U.S. & Canada. See why it matters in this new blog post from B Lab: https://lnkd.in/eutTMpPZ
Unveiling MEA Group's commitment to sustainability in our 2024 Trends! Explore eco-conscious choices with the upcoming Terra Thread Fairtrade Refillable Notebook and Newton Recycled Brass Gel Ballpoint, both arriving soon. Embrace sustainable living with the Klean Kanteen® Eco Rise 14oz Mug and the Recycled ABS Whammo 2 Bluetooth Speaker, set to launch shortly. These thoughtfully crafted products redefine style while prioritizing our planet. Plus, you have the opportunity to make them uniquely yours by adding your brand. Join us in the journey towards a greener future and consider personalizing these sustainable innovations with your brand! Learn more at: https://lnkd.in/gJSiDu-U 🌿💼 #MEAgroup#SustainableChoices#2024Trends#RedefineWithYourBrand
A few positive updates to start off the new year!
Excited to share that Terra Thread is now on Urban Outfitters!
Given that we started with the mission of making #ethicallymade made products (and now #regenerative) more affordable and accessible, we're thrilled that this retailer is supporting brands like ours.
Plus, we were featured in this lineup of university-friendly totes/backpacks this month: https://lnkd.in/gQC-nDCA
If your son/daughter are heading back to campus this semester, great way to get them thinking about #sustainability and sharing it with their friends. And we're on the lookout for campus ambassadors -- so if you're interested in, pls do drop us a line.
