Vistar Media

We’re pleased to share a significant milestone in Vistar’s journey: T-Mobile will acquire Vistar Media. The combination of T-Mobile Advertising Solutions' products and Vistar’s leading OOH advertising marketplace and platforms will empower marketers to connect with consumers in new and more meaningful ways throughout their daily journeys, ushering in a new era of relevant, measurable and engaging ads. We couldn’t be more excited to join T-Mobile, and are forever grateful to our employees, partners and customers for their unwavering support for the last 13 years. We’re thrilled to see what the next chapter has in store! We’ll see you out there. https://lnkd.in/eCHt_3Q2

Super Bowl ads are sold out, but that doesn’t mean your brand has to sit on the sidelines! 🏈 With #DOOH, you can engage your audience before, during and after the game, making #SuperBowlLIX the perfect moment to elevate your brand's presence. Here’s how DOOH helps brands stay in play: 📍 Reach the right audience with data-driven targeting 🏟️ Be in the moment with relevant messaging 🌍 Go national or stay local with flexible activations 📱 Retarget fans across mobile and digital 🚀 Move fast with real-time creative updates Ready to kickoff your Super Bowl campaign strategy? Get your game plan ready! 👉 https://hubs.la/Q034LDRf0

📢 2025: The year of in-store retail media? Sean Cheyney, Vistar’s Head of Retail Media, shares his insights with Advertising Week on why now is the time for retailers to tap into in-store retail media. From harnessing digital screens to unlocking new revenue streams, Sean breaks down how retailers can seize this growing opportunity. Read more: https://hubs.la/Q034yccT0

Happy Lunar New Year! 🌙 As we welcome the Year of the Snake, we celebrate transformation, resilience, and wisdom. The snake symbolises adaptability and renewal, inspiring us to embrace growth and perseverance. From all of us at Vistar Media, we wish you a year filled with prosperity, growth, and joy. 🐍✨

The ad space is evolving, and 2025 is poised to be a game-changer for programmatic out-of-home (OOH). Leslie Lee, SVP of Marketing at Vistar, gathered insights from our global leaders to spotlight trends redefining the industry in an article for The Drum: 🎯 APAC is transitioning to make programmatic core to OOH strategies, says Ben Baker 💡 Europe’s markets are embracing data-driven approaches for diverse trading solutions, shares Diederick Ubels 📊 North America’s targeting and measurement advancements are scaling adoption, notes Scott Mitchell 🔍 Agencies are seizing programmatic OOH as a channel they can “own,” explains Lucy Markowitz Whether it’s blending creativity and data, driving measurable impact or enabling agencies to push boundaries, programmatic OOH is proving its value as a strategic media channel. 🌟 Explore how these trends can help you differentiate in 2025: https://hubs.la/Q032S_Yq0

We’re thrilled to welcome Renato Maria as our new Country Manager for Brazil and announce the opening of our first office in Latin America, located in vibrant São Paulo! 🇧🇷 With Brazil emerging as a hub of creativity and opportunity for OOH, the timing couldn’t be better to have a dedicated team on the ground. Renato’s leadership will ensure we deliver tailored solutions and unparalleled support for our clients and partners—combining Vistar’s global expertise with local insights to make a lasting impact. Join us in celebrating this milestone and welcoming Renato to the Vistar family! 🎉 Check out the full announcement here: https://hubs.la/Q032KBl20

Big news from Paris! 🇫🇷 Vistar Media partners with Cityz Media to bring programmatic DOOH to new heights in France! Advertisers can now seamlessly access Cityz Media’s extensive premium inventory, spanning city centers, transport hubs, and retail hotspots. This collaboration enables impactful, data-driven campaigns tailored for French audiences. Read the press release for all the details! https://hubs.ly/Q0336bYl0

Earlier this week, we announced that T-Mobile will acquire Vistar Media—a monumental milestone for our company and the DOOH industry. In his latest blog post, our CEO, Michael Provenzano, reflects on the incredible journey over the past 13 years, the partnerships that have fueled our success and his excitement for the next chapter as we join forces with T-Mobile. This acquisition marks a transformative step for Vistar, underscoring the growing importance of technology-fueled out-of-home in the broader advertising ecosystem. Read Michael's full message and learn more about the acquisition here: https://bit.ly/3WlaHAd

Thank you for the warm welcome, T-Mobile! We’re excited about our future together, and look forward to combining our visions to drive continued growth across the out-of-home industry.

Joining forces with T-Mobile marks an incredible milestone for us as we continue our mission to revolutionize out-of-home advertising. Our CEO, Michael Provenzano, shared some thoughts on this exciting next chapter: 💬 "From the early days of Vistar Media, our vision was to empower advertisers in the OOH space. With T-Mobile Advertising Solutions, we’re poised to achieve even greater heights together." To hear more from our CEO, check out the full post below. Thank you to our amazing team, partners and clients for making this possible—this is just the beginning!