Vistar Media’s Post

To unlock their competitive advantage in 2025, marketers can gain a competitive edge and leadership position by embracing what the programmatic channel has to offer. However, the evolution of the channel already offers advertisers and #agencies a unique opportunity to blend creativity, precision and scale. According to global industry #experts, in media, programmatic out-of-home has made that leap from a tactical add-on to a strategic pillar in planning. While data-driven targeting is at the heart of #programmatic OOH, the combination of that precision with #creative potential will truly set the channel apart in 2025. https://lnkd.in/eR2BXCNq

Retail media networks were a hot topic of discussion at the World Out of Home Organization Global Congress in Hong Kong. There are some unique ways that we are able to harnessing the power of retail media & location-based OOH advertising to engage audience across the consumer journey. A key discussion point is how do we define retail media. Although there are distinct parallels between retail media and location-based OOH advertising—both leverage consumers' proximity to retailers. However, there are key differences: 📍 Location-Based Media: Targets consumers based on their physical location, delivering strategic advertising messages at places where they are likely to be receptive. 🛒 Retail Media: Focuses on consumers already in a shopping mindset, aiming to influence their purchasing decisions by promoting nearby products or services. Combining these methods allows brands to craft compelling stories, impacting consumers at multiple touchpoints throughout their day. When audiences are primed with DOOH, it amplifies the effectiveness of other digital advertising channels, driving direct action from audiences. Have a look at a recent article I wrote on the power of harnessing the power retail media and location-based OOH advertising #RetailMedia #LocationBasedAdvertising #OOH #DigitalMarketing #ConsumerEngagement #MarketingStrategy

Digital out-of-home and its connected technologies enable highly accurate measurement, compared to traditional OOH, especially in sought-after locations such as retail venues. Measurement can differ by DOOH network — so advertisers should be aware of how audience data is collected for their own campaigns. Read our blog post to learn about DOOH measurement: https://loom.ly/sVAmqVw #digitaladvertising #programmatic #adtech #mediabuying #OOHadvertising #DOOH #adPlanet

The Drum's latest article from Open Media is a must read! https://lnkd.in/eefcanQF 🔍 Various studies show that OOH advertising can impact consumer behavior, calling them to take action after exposed to an OOH ad. Now, with measurement and attribution technologies, like StreetMetrics, brand marketers and advertisers can quantify the actions, using those conversion insights to create highly targeted campaigns that drive big results. "Thanks to huge technological innovations, and the need for more accurate and data-driven insights, advertisers can now update content in real-time, responding quickly to local events, trends, or promotions. This is a great way for targeting specific communities with relevant messaging." #ooh #oohmedia #marketing #conversions #results

What if digital out-of-home (DOOH) could offer brands TV-quality video ads targeting young, mobile, affluent audiences in physical spaces? It's already happening. More on the future of programmatic advertising and the DOOH opportunity: https://hubs.la/Q033VCVt0 #DigitalOutOfHome #RetailMediaNetworks #AdvertisingInnovation #ProgrammaticDOOH #AdTech #MarketingStrategy , Screenverse , #DOOH #ScreenVerse , Adam Malone

Change is inevitably constant, in the ever evolving Out-of-Home advertising industry, many brands still struggle to adapt to new trends and strategies to stay ahead of the curve. These changes however are here to improve audience reach and conversion. In a bid to help brands understand these changes and forge deeper connections with their audience, we delved into this article to discuss some of these evolutions- the convergence of OOH and Digital Channels, and the myriad of opportunities they offer brands and businesses for meaningful engagement and measurable...https://lnkd.in/dxAyTChy

The buzz around ad tech's latest trend, 'curation,' is growing. In programmatic advertising, curation selects and organizes premium inventory for targeted audience reach. This works perfectly with DOOH on Omnichannel platforms. This movement addresses inventory quality concerns and efficiency, providing a needed solution. As the industry evolves, it's crucial to prioritize transparency and strategic partnerships in curation efforts. Talon can help! #AdTech #ProgrammaticAdvertising #Curation

Provantage CEO Jacques Du Preez was invited to share his insights for the Bizcommunity.com's #BizTrends2025 feature where he highlights the rapid growth of the OOH advertising industry. Globally, OOH now commands over 5% of ad spend and is projected to grow by 8–12% over the next five years. Jacques outlines three critical areas for South Africa to align with this global momentum: 1️⃣ Reliable audience measurement to deliver trusted insights. 2️⃣ A strong marketing lobby to advocate for OOH’s value. 3️⃣ Industry consolidation for greater efficiency and cohesion. With the right focus, South Africa’s OOH sector is poised for transformative growth. Read the full article for more insights ➡️ https://lnkd.in/dcw-hAms #OOH #OutOfHomeAdvertising #Growth #BizTrends2025 #Provantage

Programmatic DOOH is changing the game, turning heads and driving results. Check out our latest article in Campaign Canada to discover 5 ways it’s redefining #DOOH and making every impression matter!

In an article for AdNews Australia, Ben Baker, APAC Managing Director at Vistar, explores why more Aussie marketers should embrace global out-of-home (OOH) strategies. As the media landscape evolves, programmatic OOH is creating new opportunities for brands to engage audiences at scale. Discover how adopting these tactics can transform local campaigns and drive measurable impact. Check out the article below! 👇