WillowTree

Fuel iX, an enterprise-grade #AI engine, accelerates your development of generative AI solutions. It helps you: ⚡ Create fast impact thanks to #GenAI copilots ⚡ Centralize control for good AI governance ⚡ Enhance trust with safe, responsible AI practices All while avoiding vendor lock-in so you stay flexible. Fuel iX already helps CIOs leaders like Hesham Fahmy of TELUS “lower the barrier of entry into generative AI.” #FueliX is in beta, too. Now’s the time to try it for free. https://www.fuelix.ai/

A huge congratulations to the TELUS team for been honored as a recipient of the prestigious 2024 CIO Awards Canada for their achievement with SPOC Copilot. SPOC Copilot which is powered by Fuel iX, an advanced AI engine, has revolutionized the tech support experience at TELUS. By accelerating the resolution of technical issues, enabling self-service for team members, and significantly reducing costs and time, this innovative tool has transformed the company's tech support experience. Congratulations to the entire team on this well-deserved recognition!

Does your #loyalty program differentiate your #brand, or does it reward your customers more or less the same way your competitors do? Successful loyalty programs look different than they did five years ago. Today, #customerexperience matters as much as the rewards. That means personalized moments at every touchpoint with your brand. WillowTree Partner & VP of Marketing Services Billie Loewen shares the ways she sees brands succeeding in loyalty today: 💡 Gamification — Games and real-time rewards create immediate, visible benefits for customers. 💡 #Personalization — Personalized loyalty experiences draw users deeper into the program to discover more value. 💡 Inclusion — When loyalty experiences make members feel welcomed into something special, the value they perceive surpasses what the experience actually costs (think of the relief people feel when stepping into airport lounges). Billie dives into those topics and more in her interview with WillowTree Senior Content Strategist Brittany R. Aburizeck. Refresh your loyalty program strategy 👉 https://lnkd.in/ee3S_GRv

Excited to share that TELUS International is rebranding to #TELUSDigitalExperience and elevating industry veterans Bret Kinsella and Tim MacGregor to our Fuel iX leadership team: https://lnkd.in/ebyqQatv With 50 years of combined AI and SaaS experience, Bret and Tim will oversee Fuel iX, our proprietary, enterprise-grade GenAI engine comprised of two main solution areas: Fuel iX Core and Fuel iX Apps. Fuel iX Core serves as a foundational integration and administration platform for enterprise AI. It provides a suite of features and connectors for observation, arbitration, orchestration, moderation, and heightened security. Meanwhile, Fuel iX Apps delivers templates for GenAI applications tailored for customer and employee experiences, supports third-party applications, integrates application channels, and more. Most recently, Fuel iX Core powered the first GenAI customer support chatbot to receive international Privacy by Design certification (ISO 31700-1), which was developed by a leading Canadian technology and telecommunications company. Discover how Fuel iX revolutionizes customer experiences at: https://www.fuelix.ai/ #AI #SaaS #DigitalExperience #FueliX

Hot takes on Figma's #Config24 conference from WillowTree Senior Product Designer Emily Schaefer.

We had an amazing time at the #TreesofColor networking lunch! The event brought together WillowTree interns and employees in our Charlottesville, Durham, and Columbus offices. We enjoyed fun icebreakers and discussed how office activities (even pickleball and ping pong!) help us learn about and connect with one another. WillowTree’s close-knit Trees of Color community emphasized the importance of gatherings such as these for bonding and sharing diverse backgrounds. “We are a vibrant, multicultural community at WillowTree, dedicated to uplifting diverse perspectives, fostering self-learning and growth, and promoting a safe and supportive space for people of color,” shared Jyoti Singh and Ayana Leelasena, Trees of Color Employee Resource Group Leads. “Our community celebrates the richness of cultural diversity within our organization, encouraging open dialogue and mutual understanding,” Ayana and Jyoti continued. “We strive to empower individuals through educational opportunities, meaningful conversations, and supportive networks.” Interested in joining us as a future intern or full-time employee? We’re hiring! Learn about our award-winning internship program: https://lnkd.in/e_RAmSpb Explore full-time roles: https://lnkd.in/gCqsCigM #WelcomeInterns #Hiring #Jobs

Credit card loyalty programs are evolving globally, and we have the data to prove it: https://lnkd.in/ehVXUbUh We have conducted research across five global regions to deepen our understanding of consumer behaviors and preferences, and with nearly 500 English-speaking loyalty card members surveyed, our research highlights crucial insights that emphasize why a one-size-fits-all approach just doesn't cut it in the diverse global marketplace. 🔀 The good news? Every region shared a preference for mobile engagement, clear and transparent offers, and personalized rewards relevant to their everyday spending. The most popular loyalty redemption choices are typically cash back and essential goods, which ranked highest in four of the five regions. 🌏 However, financial brands can and should cater to varied global markets, delivering personalization in loyalty programs. From North America's passion for community-based rewards to Asia-Pacific's focus on travel benefits, regional differences clearly underline the necessity for customer data platforms and tailored loyalty strategies. "Deep market-specific research is crucial to understanding and meeting the diverse needs of customers across regions," said Tobias Dengel, President of WillowTree, a TELUS International Company. "By creating shared infrastructure that enhances efficiency, while maintaining the flexibility to adapt to regional nuances, brands can develop truly personalized experiences." Intrigued? Download our full report to glean more insights on how financial brands can cater to varied global markets and drive personalization in loyalty programs: https://lnkd.in/ev4PPgAm Explore how our unique approach to #DigitalCX, #DataAI, and #CustomerLoyalty can transform your brand’s loyalty programs: https://lnkd.in/ep-rTvyr #LoyaltyPrograms #FinancialServices #CustomerExperience #DigitalTransformation

According to global consumer surveys, a seamless mobile experience is one of the most desired features of a #loyalty program. Successful loyalty programs are inviting and welcoming, but friction is unwelcoming, from poor landing page design to confusion about how to use the app. In Senior Creative Director Jonathan Hildebrand's nearly 20 years of experience helping brands drive loyalty signups, the most welcoming programs consider each moment of the #customerexperience and make it exceptional through sharp #UX and design choices. Here’s how Jonathan approaches user acquisition to help brands design inclusive #loyaltyprogram experiences. Drive more loyalty signups 👉 https://lnkd.in/eFaB99dg

White-labeling customer loyalty programs present a unique set of challenges for B2B2C enterprises, including: - Customization & Brand Consistency - Data Security & Privacy - Multi-language & Multi-currency Support - Segmentation & Personalization WillowTree Senior Solutions Architect Alex Brdar dives deep into how Adobe Experience Cloud — including Adobe Experience Manager (AEM), Real-time Customer Data Platform (CDP), and Journey Optimizer (AJO) — can be leveraged to create personalized customer loyalty programs on a global scale in our latest article: https://lnkd.in/erHK9XPD 🚀 As an Adobe Gold Solutions Partner, WillowTree has delivered hundreds of successful Adobe deployments, helping businesses scale customer loyalty and fuel growth: https://lnkd.in/euGrzech #CustomerLoyalty #DigitalMarketing #AdobeExperienceCloud #B2B2C

Throughout #Pride Month, WillowTree’s North American offices came together to celebrate and commemorate the occasion, with a number of events facilitated by our PRIDE @ WT employee resource group (#ERG). “Pride serves as an important reminder that diversity, equality, and inclusion are not just buzzwords, but essential elements of a thriving society and workplace,” said Kyle Jepson, CTA, PRIDE @ WT ERG Lead and Columbus Office Manager. “Our PRIDE @ WT employee resource group provides a space and community for #LGBTQIA+ individuals to express their authentic selves and foster a sense of belonging, acceptance, and empowerment both in their lives and within their work,” Kyle continued. “By celebrating Pride across our offices in ways both big and small, we acknowledge and honor the unique contributions and experiences of the LGBTQIA+ community, promoting equality, and challenging discrimination.”