Lenskart.com’s Post

🚀 Excited to share my latest project for the #NextLeapChallenge! 🔍 I recently completed a comprehensive product teardown review of Lenskart, one of India's leading eyewear retailers. This deep dive gave me an opportunity to analyze their business model, product design, customer experience, and more. Here are some key takeaways from my analysis I'm thrilled to be part of the #NextLeap community, pushing boundaries and exploring new heights. #ProductTeardown #Lenskart #Eyewear #Innovation #CustomerExperience #BusinessModel #NextLeapJourney

As a top eyewear retailer with 1400+ stores in India and Southeast Asia, Lenskart.com needed a data-driven strategy for profitable expansion. We at GeoIQ took that task head-on and partnered with Lenskart, launching 900+ profitable stores across 200+ cities. Our #ML algorithms analyzed demographics, retail presence, and commercial indicators, optimizing site selection and preventing cannibalization. Read on to learn more about the role data can play in your retail strategy and connect with us to set up a demo today. #retail #retailanalytics #locationAI #locationdata #retailexpansion #data #dataanalytics

One more week and we'll officially be done with the first half of 2024! How have you fared and what problems do you plan to tackle next? Here's some #MondayMotivation from our Co-Founder & CEO Peyush Bansal to help you aim high 🤓 #Lenskart #DoMoreBeMore #LensTribe #eyewear #retail #techology #CustomerObsession #problemsolving #comejoinus

The irony of the shopping cart. In the past, retail has been defined by long lasting ages such as the age of the department store and consumerism. Consumerism and suburbanization caused by the automobile ushered in the need to carry more items to your vehicle. This brought about the shopping cart by Mr. Goldman for his department stores. It was an icon of an era, that literally became a digital icon. Ironically the digital icon of the shopping cart has largely dissipated the use of the physical icon. Much like the cell phone quickly turned the silhouette of a cam corder into only an icon of a distant memory, the digital shopping cart is turning the image of the real shopping cart into something similar. #ecommerce #shoppingandtheretailindustry #eyecare #eyewear #optometry #optometrist

adidas' Q4 2023 Performance on Flipkart by Vumonic Datalabs In Q4 2023, Adidas leveraged Flipkart's Big Billion Days to significantly boost its sales, capturing 30% of its quarterly revenue during this event. Highlights: -> Average Order Value: Approximately 1,900 INR, showing strong consumer investment in quality sportswear. -> Consumer Preference: 55% of purchases were for products under 2,000 INR, with running shoes like Fluo M and GlideEase M leading the sales. -> Flipkart Plus Impact: Nearly 80% of Adidas' purchasers were Plus members, indicating the effectiveness of loyalty programs. -> Urban Dominance: Major cities like Bengaluru and Mumbai topped the sales charts, underlining Adidas' urban appeal. For more insights into e-commerce trends and consumer behaviour, follow us at Vumonic Datalabs. #Adidas #Flipkart #ECommerce #SalesAnalysis #VumonicDatalabs #ECommerceInsights #marketintelligence #consumerbehaviour #vumonic

Hi Lenskart.com Today I had a discussion with your sales team and the experience was far behind from the expectation. Just bought a specs and it got broken. Obviously it is under warranty. The company is refusing for exchange or any other facilities to reuse that product. Not sure what that means by warranty. Simply they are saying that go and buy another one. Is there any integrity that stands with this? I think no. Non-branded companies also cover the breakage issue. Moreover, Lenskart is not at all up to the mark which products people can use. Also very expensive. Please work as a customer centric and see the value of normal people other than facilitate Bollywood celebrities. #lenskart #customerservice #poorexperience #noncooperative

The Lenskart Evolution! 🌟 Lenskart goes beyond eyewear retailing, pioneering a transformation in how people perceive and access vision solutions. 👓✨ 🚨 Problem: Traditional eyewear shopping lacked innovation, and convenience. They also had very limited options and were failing to cater to modern consumers seeking seamless experiences and a wide range of choices. 💡 Solution: Lenskart revolutionized the eyewear industry with online platforms and innovative technologies, offering a vast selection of high-quality eyewear and personalized solutions. Their use of Augmented reality in virtual try-ons has been a game changer. 🔑 Strengths: The focus on innovation drives the development of cutting-edge lens technologies and fashionable frames, fostering customer satisfaction and loyalty. 🔧 Challenges: Overcoming market saturation and establishing operational efficiency. A large number of people still prefer offline shopping ATLAS SkillTech University Lenskart.com Devanshi Choudhary Shriya Agarwal Rutvi Hirani Khushi Patel Darshit Mehta #TeamLenskart #EyewearEvolution #Innovation #CustomerExperience #Tech #Fashion #ProductManagement #product #tech #productmanager

🌟 𝐅𝐫𝐨𝐦 𝐌𝐨𝐝𝐞𝐬𝐭 𝐁𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠𝐬 𝐭𝐨 𝐚 𝐁𝐢𝐥𝐥𝐢𝐨𝐧-𝐃𝐨𝐥𝐥𝐚𝐫 𝐕𝐢𝐬𝐢𝐨𝐧: 𝐋𝐞𝐧𝐬𝐤𝐚𝐫𝐭'𝐬 𝐓𝐫𝐢𝐮𝐦𝐩𝐡 𝐒𝐭𝐨𝐫𝐲 Curious about how Lenskart.com morphed into the eyewear titan it is today? Get ready for an adventure, folks, as we delve into a tale of ingenuity, tenacity, and dominating an untapped market 🚀 It all kicked off in 2010 when Peyush Bansal , armed with a dream and a hefty dose of frustration over limited eyewear choices, set out to revolutionize the Indian scene. Starting with contact lenses, Lenskart swiftly broadened its horizons to encompass eyeglasses and sunglasses, 𝐨𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐮𝐧𝐩𝐚𝐫𝐚𝐥𝐥𝐞𝐥𝐞𝐝 𝐯𝐚𝐫𝐢𝐞𝐭𝐲, 𝐚𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐢𝐥𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞. But the road wasn't without its bumps. Lenskart encountered hurdles such as instilling trust in an online-exclusive model, surmounting logistical obstacles, and navigating a fragmented market. Nevertheless, they persisted, focusing on: 𝐂𝐫𝐚𝐟𝐭𝐢𝐧𝐠 𝐚 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐞𝐭𝐡𝐨𝐬: From virtual try-ons to home trials, Lenskart placed a premium on a seamless shopping journey. 𝐈𝐧𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐢𝐧 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲: Teaming up with premier manufacturers and providing an array of styles ensured there was something for everyone. 𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐚𝐧 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Blending online ease with brick-and-mortar stores for tailored service empowered customers with choice. 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐢𝐧𝐠 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: Introducing technologies like 3D eye scans and AI-driven recommendations revolutionized the eyewear buying experience. The outcome? Lenskart now flaunts: 1. Over 500 physical outlets dotted across India. 🇮🇳 2. Millions of delighted patrons. 3. A valuation exceeding $1.5 billion. 4. And the coveted title of **India's premier eyewear brand! 𝐖𝐡𝐚𝐭 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐜𝐚𝐧 𝐰𝐞 𝐠𝐥𝐞𝐚𝐧 𝐟𝐫𝐨𝐦 𝐋𝐞𝐧𝐬𝐤𝐚𝐫𝐭'𝐬 𝐣𝐨𝐮𝐫𝐧𝐞𝐲? - Spot market gaps and deliver inventive solutions. - Place customer needs atop the priority list and offer a seamless journey. - Embrace technology and perpetually evolve. - Forge a robust brand identity and stay unwavering in your values. What are your reflections on Lenskart's odyssey? Drop your thoughts below! #lenskart #EntrepreneurialJourney #India #innovation #business #startupindia Craving more success sagas from the content cosmos? Keep an eye out for my upcoming post!

Peru’s Falabella Retail has innovated their brand appeal & taken a strong step into the 21st century using HYPERVSN technology. 🚀 Working with SmartCorp Peru Group, they’ve deployed the HYPERVSN SmartV Holographic Human solution across 2 of their stores (so far), bringing to life their mannequins to showcase the movement of their clothing designs, and create lasting and powerful impressions on their customers. These holographic models are a first for the area, and while there aren’t many examples of this sort of phygital innovation across the industry, with successes like this, we are sure there will be many more to come! Discover this use case: https://lnkd.in/eGafM_kD #hypervsn #holograms #holographic #phygital #retail #experientialretail #retailexperience #customerexperience #futureofretail #retailinnovation #retailmarketing #retailtech #retailtechnology #avtech #avtweeps

Lenskart is an Indian eyewear company that sells prescription eyeglasses, sunglasses, and contact lenses online and through a network of brick-and-mortar stores. Founded in 2010, Lenskart has become one of the leading online eyewear retailers in India, offering a wide range of eyewear products from various brands and its in-house labels. The company is known for its innovative virtual try-on technology and affordable eyewear options. In this post, I am tearing down the product feature of writing a review on Lenskart. This product teardown is a part of NextLeap's Learn in Public Challenge. Do read it, and comment down your thoughts and feedback on the same. #nextleappmfellowship #productmanagement #lenskart #reviews #teardown