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🏒[Sports Biz News]🇺🇸 Florida Panthers Sign Multi-Year Broadcast Deal with Scripps Sports👏  The Florida Panthers have announced a multi-year broadcast deal with Scripps Sports,   allowing South Florida residents to watch games for free. This agreement includes   preseason, regular season, and first-round playoff games on cable, satellite, and   over-the-air TV. A new direct-to-consumer digital platform will enhance fan engagement.   From a sports marketing perspective, this partnership is a strategic move to boost   brand value and fanbase growth.  The free broadcast of games will significantly increase the team's visibility in the local   market, creating new opportunities for fan interaction and sponsorships. By leveraging   Scripps Sports' extensive network, the Panthers can reach a broader audience,   strengthening their community ties and expanding their market presence. This approach   not only benefits the fans but also provides valuable exposure for the team's sponsors,   leading to a potential increase in sponsorship revenue.  As the Panthers continue to build on their recent successes, this deal positions them   to further capitalize on their growing popularity and solidify their status as a premier   NHL franchise.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #floridapanthers #nhl #hockey #southflorida #freetv #digitalplatform

While you may have heard the claim "Baseball is a Dying Sport", the reality is that MLB is setting the benchmark for fan engagement and sponsorship opportunities that the rest of the major sports leagues are trying to catch. While NFL remains king in terms of overall viewership and broadcast revenue, MLB teams’ sponsorship revenue surged 23% to more than $1.5B, driven by 500 new sponsorships spanning 30 categories. MLB's transition to dynamic digital dugout signage—bought by 67 brands this season, was the league’s most purchased new asset of 2023. (Credit: SponsorUnited MLB Marketing Partnerships Report 2023) We see a similar shift to digital signage in F1, where teams like #mclarenracing have partnered with digital advertising companies (in their case with Seamless Digital) to rotate digital signage on their cars throughout the races, leveraging quality broadcast time for a ROI of increased: brand awareness, brand recognition, and brand image from partnering with the team, league, and or athlete the fans are choosing to spend their time to watch and follow. Combining the rapidly increasing value of the media rights for the pro (and college) leagues with the new advertising and analytical technologies constantly emerging, it is safe to say that the trend of increasing sponsorship innovation and increasing ROI for teams, leagues, players, and brands will continue to grow the sponsorship ecosystem in the coming years. #fanengagement #digitaladvertising #sponsorships #mlb #dugoutsignage #f1

🌟🏁 Big Moves in the Sports Betting World: BetMGM & DraftKings Are Set To Enter North Carolina! 🏁🌟 🚀🎲 Two US sports betting giants, BetMGM and DraftKings, have made headlines in recent days with their latest moves in North Carolina. 🌍🏆 ⏳ While regulators have announced no official start date for sports betting, operators are making moves to secure access to NC. 🔥 BetMGM has teamed up with Charlotte Motor Speedway to launch sports betting in the Tar Heel State. 🏎️💨🏀 🚀 DraftKings, not far behind, has secured a partnership with #NASCAR, accelerating their presence in the state as the 27th in their portfolio and solidifying their spot as NASCAR's exclusive daily fantasy sports partner in the U.S. and Canada. 🏁🇺🇸🇨🇦 Here's a quick lap around the other key players and their partnerships in NC's burgeoning sports betting market: 🏁📝 👉 bet365 has secured access with Charlotte Hornets 🏀  👉 ESPN BET has partnered with Quail Hollow Club ⛳ 👉 Fanatics Sportsbook has signed an agreement with Carolina Hurricanes 🏒  👉 FanDuel has formed a partnership with the PGA Tour to launch 🏌️♂️ 👉 Caesars Sportsbook is anticipated to be entering the market via tribal casinos, already benefiting from preexisting relationships 🎰 Both BetMGM and DraftKings are revving their engines, with DraftKings' President, Matt Kalish, emphasizing their shared commitment to enhancing fan experiences with NASCAR. 🌟👥 Meanwhile, BetMGM CEO Adam Greenblatt expressed excitement about meeting the high demand for entertainment in a state rich in sports culture. 🎉🏈 North Carolina's market is all set to go live in the first half of 2024, and it's evident that the race for mobile sports betting access is heating up! 📈🔥 #BetMGM #DraftKings #SportsBetting #NorthCarolina #NASCAR #CharlotteMotorSpeedway #OnlineBetting 💸🌐🏁 What are your thoughts on these strategic partnerships? Who do you think will take the lead in North Carolina's sports betting race? Let us know in the comments! 🤔💭🏆🏁

NASCAR recently announced plans to introduce an in-season bracket-style challenge to the TNT Sports portion of its ’25 Cup Series schedule. It is the latest N.A. sport to add an in-season tourney over the last 18 mo. That’s because as the pay TV universe continues to decline 5-6% YoY sports properties increasingly feel the need to deliver new storylines and become more relevant to general markets fans, particularly during parts of the season that lack relative coverage and/or interest. “Every single property is having to do a little bit more to remain in that must have category and stand out [in a cluttered media environment],” Brian Herbst said. In-season tournaments are an “example of the [scheduling], promotional, and marketing tools at [our] disposal [in the fight against secular change].” #sports #sportsbiz #media #streaming #cable https://lnkd.in/efW7E_xp

Checking out SBC Americas Charlie Horner's article on our latest study regarding how the media are weighing the challenger battle between Fanatics and ESPN Bet. Thanks for the time Charlie! #sportsbetting #gambling #sportsmedia #casino #sportsbook #marketing

The sports betting platforms just keeps growing. The interesting parts about this one is the plan to use promotional partnerships with NBC and actually having sportsbooks at venues for consumers to place bets. Interested to see how these sports betting platforms will perform, secure unique consumers and their strategy to market the product. #fanatics #sports #sportbetting #sportsbook #NBC #partnerships #venues #strategy #marketgrowth

Pleased to contribute this article to PE Hub about the burgeoning opportunities in #sports #talentmanagement. "As the last form of entertainment that needs to be viewed live, sports have become strategic across the media landscape, adding significant value to streamers and cable TV...Team and league ownership, however, constitute only a portion of the value chain across sports. In fact, much of value in professional sports lies with the players rather than the franchises, and we would argue that the balance of power is shifting from teams and leagues to the players, creating compelling investment opportunities in a growth sector." Since 2018, Gatemore Capital Management has owned GSE Worldwide and built it into the #1 agency globally in #golf, and leading positions in #NFL, #tennis, and #pickleball. #sportsmanagement #privateequity #investing

Las Vegas is the No. 2 Best Sports City for Events 👑 According to an SBJ analysis of iSpot.tv data, Visit Las Vegas, spent $4.8M in advertising during televised sports programming last year, more than any other destination marketing organization. Its primary ad, "The Greatest Arena," implied that you don't just go to the city for one sporting event; you go for everything before and after. The spot aired 752 times and generated 87 million TV impressions. Read more on why Las Vegas is No. 2:  https://lnkd.in/gqPquNct

📢 In the ever-evolving world of sports, licensing agreements offer lucrative opportunities, especially in emerging sports. Here’s why: 📈 𝐆𝐫𝐨𝐰𝐭𝐡 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥: Emerging sports like flag football and pickleball are gaining popularity, opening new markets for licensees. 👨👩👧👦 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬: Sports that appeal to broader age groups and demographics, such as pickleball’s popularity among seniors and youth, provide vast licensing opportunities. ✨ 𝐋𝐢𝐜𝐞𝐧𝐬𝐢𝐧𝐠 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞𝐬: ✔️ Licensing agreements allow sports organizations to expand brand presence and generate revenue without ongoing promotional expenses. ✔️ Licensees benefit from established fan bases and brand recognition, resulting in a sustainable revenue stream through product sales. 🙌 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬: ✔️ Flag Football: The NFL’s promotion of flag football, including its inclusion in the 2028 Olympics, is expanding its market and licensing opportunities. ✔️ Pickleball: With a 223% growth rate over three years and new broadcast contracts with ESPN, pickleball presents significant licensing potential. LicenSee by FADEL offers streamlined royalty processing, full visibility into contract obligations, and optimized licensing operations to maximize revenue potential. Leverage these opportunities and navigate the dynamic sports licensing landscape effectively with LicenSee. Exciting times ahead for those ready to innovate and lead! Click here for more: https://bit.ly/3XK8boz #FADL #LicenSee #Licensees #RoyaltyProcessing

Sports Distribution should follow THE-SCORE